Rajwant @
- 1. RAJWANT DUBEY (16BME0629) VIT Ecommerce – Social Networking
- 2. Introduction •Websites focused on building online communities of people having shared interests. •Social networks have common themes of information sharing, person-to-person interaction and creation of shared & collaborative content. •The industry has been successful in getting a large number of people at one place, but not very successful in monetization. •Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 20% of all internet time.
- 3. • According to a study by Nielson Company, 89 per cent of 15- 20 year olds in India access a social networking site everyday and 60 per cent of them spend at least half an hour on social networking each day • The world now spends around 22 percent of all time online on social networks and blog sites • The average visitor spends 66% more time on these sites than a year ago • 9 out of every 10 U.S. Internet user now visiting a social network in a month • CNN's international readership found that 43% of online news sharing occurs via social media networks and tools • The number of users registered for virtual world sites broke the 1 billion mark during 2010
- 4. Some Statistics (2016) • BlackPlanet users spent 3.6 minutes more on the site than the average Facebook visitor • MyYearbook and Tagged users spent around 3 minutes more than the average MySpace visitor • Facebook witnesses more than 65 billion page views par month • More than 14 million photos* are uploaded on Facebook and 8 million photos on myspace daily . *source: www.facebook.com
- 5. LifeCycle
- 6. Top 10 in India(no. of users) Total Unique Visitors (000) Site July 2015 July 2016 % change Facebook 7,472 20,873 179 Orkut 17,069 19,871 16 Bharatstudent.com 4,292 4,432 3 Yahoo! Pulse N/A 3,507 N/A Twitter 984 3,341 239 LinkedIn N/A 3,267 N/A Zedge 1,767 3,206 81 Ibibo 1,562 2,960 89 Yahoo! Buzz 542 1,807 233 Shtyle.fm 407 1,550 281 Total 23,255 33,158 43
- 7. Top Social Networking Sites (monthly visits)
- 8. Top SN sites in India(avg. time spent/visit)
- 14. •Design – Ease of use, Attractiveness etc. •Target Market – Some sites target niches, some target goegraphies •Activity Focus – Target market can be connecting people over relationships, or over shared interests •User Engagement – Site needs to retain user minutes •Transactions– Innovative features like applications •Privacy –privacy filters and controls •Entry Barriers – Easy sign ups •Trust – Different outlooks to Trust. •Localization– Local content, languages etc. Possible Success Factors for the industry
- 15. Facebook - SWOT Analysis
- 17. Thank You!
Editor's Notes
- #3: * Global faces and networked places – AC Neilson report
- #15: Some factors from AC Neilson Report
- #16: JP Morgan Report: Digital strategy is not working. MySpace revenue was flat Y/Y and FIM OI declined to $7M from $47M in Q2 FY08. MySpace continues to face challenges monetizing its large audience. We see more headwinds ahead as remnant inventory pricing is declining and competition makes it more difficult to reach meaningful profitability. Additionally, we are concerned that economics of search will worsen significantly when the deal with Google ends in Q4 FY10 creating additional pressure on profitability