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Six	
  Rules	
  
 For	
  Tech	
  
Success	
  In	
  
 Business	
  
                  Ramon	
  Ray	
  
             Technology	
  Evangelist	
  
            Smallbiztechnology.com	
  
Technology	
  Is	
  An	
  Investment	
  	
  
        Not	
  A	
  Cost	
  
An	
  Investment	
  Means…	
  
             •  It	
  Takes	
  Time	
  
             •  Consider	
  All	
  
                Reasonable	
  OpFons	
  
             •  Measure	
  Goals	
  and	
  
                Results	
  
             •  It’s	
  Your	
  Future	
  
             •  PlanFng	
  Seeds	
  of	
  
                Growth	
  
Don’t	
  Technologize	
  a	
  Bad	
  
   Business	
  Process	
  
Don’t	
  Technologize	
  a	
  Bad	
  Biz	
  Process	
  
Don’t	
  Technologize	
  a	
  Bad	
  Biz	
  Process	
  




•  Lousy	
  _______	
  Is	
  Not	
  the	
  Fault	
  of	
  Technology	
  
•  Technology	
  Won’t	
  Make	
  BeQer	
  Employees	
  
•  Great	
  Employees	
  Leverage	
  Tech	
  to	
  Be	
  BeQer	
  
Outsource	
  Your	
  Technology	
  
Outsource	
  Your	
  Technology	
  
•  You’re	
  an	
  Expert	
  in	
  
   ________	
  
•  You	
  Are	
  NOT	
  a	
  Tech	
  
   Guru	
  
•  Call	
  Upon	
  Tech	
  
   Experts	
  to	
  Help	
  Make	
  
   Decisions	
  
Outsource	
  Your	
  Technology	
  

               •    Acquire	
  ExperFse	
  
               •    Save	
  Time	
  
               •    Save	
  Money	
  
               •    Boost	
  ProducFvity	
  
Email	
  Is	
  Not	
  CRM	
  

Customer	
  RelaFonship	
  Management	
  
Email	
  Is	
  Not	
  CRM	
  




•    Email	
  =	
  TransacFonal	
  communicaFons	
  
•    CRM	
  =	
  Fulfill	
  customer	
  expectaFons	
  
•    CRM	
  =	
  Predict	
  desires	
  	
  
•    CRM	
  =	
  Life	
  long	
  and	
  loyal	
  customers	
  
Email	
  Is	
  Not	
  CRM	
  
•  Amazon.com	
  knows	
  who	
  you	
  are	
  	
  
•  Amazonc.com	
  knows	
  what	
  you	
  want	
  beQer	
  
   than	
  you	
  do	
  




           You	
  need	
  a	
  SYSTEM,	
  CRM,	
  to	
  know	
  who	
  your	
  customers	
  are	
  
           and	
  what	
  they	
  want	
  
Social	
  Media	
  Is	
  Not	
  a	
  Joke	
  
Social	
  Media	
  Is	
  Not	
  a	
  Joke	
  
EvoluFon	
  of	
  Business	
  CommunicaFon	
  
Social	
  Media	
  Is	
  Not	
  a	
  Joke	
  
EvoluFon	
  of	
  Business	
  CommunicaFon	
  
Social	
  Media	
  Is	
  Not	
  a	
  Joke	
  
EvoluFon	
  of	
  Business	
  CommunicaFon	
  
Social	
  Media	
  Is	
  Not	
  a	
  Joke	
  


•  LISTEN	
  
•  ENGAGE	
  
•  Upgrade	
  Your	
  Profile	
  
Mobility	
  Is	
  Not	
  an	
  OpFon	
  

           It’s	
  a	
  Strategy	
  
Mobility	
  Is	
  Not	
  an	
  OpFon	
  
•  Office	
  Cubicles	
  Are	
  
   Empty.	
  People	
  Are	
  
   with	
  Customers	
  
•  Be	
  As	
  ProducFve	
  in	
  
   the	
  Office	
  As	
  Out	
  of	
  
   the	
  Office	
  
•  CompeFtors	
  Are	
  
   Only	
  a	
  Click	
  Away	
  
There’s	
  more…	
  
1.    Try	
  and	
  Test	
  
2.    Don’t	
  Be	
  a	
  Guinea	
  Pig	
  
3.    Get	
  Input	
  from	
  End	
  Users	
  
4.    Secure	
  CompuFng	
  Is	
  Smart	
  CompuFng	
  
5.    Content	
  Is	
  King	
  
6.    Wireless	
  Broadband	
  Will	
  Set	
  You	
  Free	
  
7.    Cloud	
  CompuFng	
  Gives	
  You	
  Speed	
  
8.    CollaboraFon	
  Services	
  Make	
  You	
  Smart	
  
9.    Web	
  Site	
  Must	
  Be	
  a	
  Digital,	
  InteracFve,	
  Sales	
  
      Tool	
  
Ramon	
  Ray	
  
THANK	
  YOU.	
  CLASS	
  IS	
  OVER	
     Editor	
  &	
  Technology	
  
                                           Evangelist	
  
                                           Smallbiztechnology.com	
  

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Ramon ray

  • 1. Six  Rules   For  Tech   Success  In   Business   Ramon  Ray   Technology  Evangelist   Smallbiztechnology.com  
  • 2. Technology  Is  An  Investment     Not  A  Cost  
  • 3. An  Investment  Means…   •  It  Takes  Time   •  Consider  All   Reasonable  OpFons   •  Measure  Goals  and   Results   •  It’s  Your  Future   •  PlanFng  Seeds  of   Growth  
  • 4. Don’t  Technologize  a  Bad   Business  Process  
  • 5. Don’t  Technologize  a  Bad  Biz  Process  
  • 6. Don’t  Technologize  a  Bad  Biz  Process   •  Lousy  _______  Is  Not  the  Fault  of  Technology   •  Technology  Won’t  Make  BeQer  Employees   •  Great  Employees  Leverage  Tech  to  Be  BeQer  
  • 8. Outsource  Your  Technology   •  You’re  an  Expert  in   ________   •  You  Are  NOT  a  Tech   Guru   •  Call  Upon  Tech   Experts  to  Help  Make   Decisions  
  • 9. Outsource  Your  Technology   •  Acquire  ExperFse   •  Save  Time   •  Save  Money   •  Boost  ProducFvity  
  • 10. Email  Is  Not  CRM   Customer  RelaFonship  Management  
  • 11. Email  Is  Not  CRM   •  Email  =  TransacFonal  communicaFons   •  CRM  =  Fulfill  customer  expectaFons   •  CRM  =  Predict  desires     •  CRM  =  Life  long  and  loyal  customers  
  • 12. Email  Is  Not  CRM   •  Amazon.com  knows  who  you  are     •  Amazonc.com  knows  what  you  want  beQer   than  you  do   You  need  a  SYSTEM,  CRM,  to  know  who  your  customers  are   and  what  they  want  
  • 13. Social  Media  Is  Not  a  Joke  
  • 14. Social  Media  Is  Not  a  Joke   EvoluFon  of  Business  CommunicaFon  
  • 15. Social  Media  Is  Not  a  Joke   EvoluFon  of  Business  CommunicaFon  
  • 16. Social  Media  Is  Not  a  Joke   EvoluFon  of  Business  CommunicaFon  
  • 17. Social  Media  Is  Not  a  Joke   •  LISTEN   •  ENGAGE   •  Upgrade  Your  Profile  
  • 18. Mobility  Is  Not  an  OpFon   It’s  a  Strategy  
  • 19. Mobility  Is  Not  an  OpFon   •  Office  Cubicles  Are   Empty.  People  Are   with  Customers   •  Be  As  ProducFve  in   the  Office  As  Out  of   the  Office   •  CompeFtors  Are   Only  a  Click  Away  
  • 20. There’s  more…   1.  Try  and  Test   2.  Don’t  Be  a  Guinea  Pig   3.  Get  Input  from  End  Users   4.  Secure  CompuFng  Is  Smart  CompuFng   5.  Content  Is  King   6.  Wireless  Broadband  Will  Set  You  Free   7.  Cloud  CompuFng  Gives  You  Speed   8.  CollaboraFon  Services  Make  You  Smart   9.  Web  Site  Must  Be  a  Digital,  InteracFve,  Sales   Tool  
  • 21. Ramon  Ray   THANK  YOU.  CLASS  IS  OVER   Editor  &  Technology   Evangelist   Smallbiztechnology.com