Rapid Prototyping - a good idea for Startups - battling the human condition
Download as PPTX, PDF5 likes1,371 views
Rapid prototyping is a method for startups to quickly test ideas in real life, providing valuable insights and preventing costly mistakes. It involves creating a simple prototype based on a minimal feature set, testing it with real users, and refining the concept based on feedback. This approach encourages progress by countering tendencies toward analysis paralysis and endless refinement.
Rapid Prototyping - a good idea for Startups - battling the human condition
- 1. Rapid Prototyping is a good idea for startups @BBC_News_Labs at the International Startup Conference Ravensbourne, London March 2014 Powered by BBC Connected Studio
- 2. ABOUT US “Driving Innovation in News” NEW TECH & DATA OPPORTUNITIES NEW JOURNALISM FORMATS RAPID PROTOTYPING
- 3. what is it? • A method to TEST YOUR IDEA • QUICKLY • in REAL LIFE • and LEARN from it RAPID PROTOTYPING
- 4. process 1. select your MINIMUM FEATURESET to “test your unique idea” * 2. CREATE your simple working prototype 3. TEST it with real people in real life** 4. LEARN, make some changes, and do it again to test changes * Select 1-3 goals, and prioritise features against these. Then choose BARE MINIMUM – see “MVP” literature. ** Use real data if possible, and test on people who know nothing about your idea. RAPID PROTOTYPING
- 5. why is it good? • Prevents costly mistakes • Gives you surprising insights • Helps refine your ideas early & efficiently RAPID PROTOTYPING
- 6. background • IT IS NOT NEW (“prototype” comes from greek word πρωτότυπον for “early form”) • IT’S QUITE COMMON (Most agile development work and Lean Startup principles are rooted in prototyping) • BUT …. easy to NOT DO (if we are not careful, we will tend to revert to human nature) RAPID PROTOTYPING
- 7. WE SHOULD MAKE SURE WE DO IT BECAUSE
- 8. WE ARE HUMAN
- 9. with human TENDENCIES. In the absence of Rapid Prototyping, we will: • ask people “WHAT DO YOU WANT?”,…and • fester in ANALYSIS PARALYSIS & discussion, and • TWEAK & REFINE FOREVER…
- 12. AND OVERCOME THE MOST POWERFUL HUMAN CONDITION
- 14. SOMETIMES
- 15. so do not waste time worrying!
- 16. motto 1. THINK BIG 2. START SMALL 3. ACT QUICKLY
- 17. process, again. 1. select your MINIMUM FEATURESET to “test your unique idea” * 2. CREATE your simple working prototype 3. TEST it with real people in real life** 4. LEARN, make some changes, and do it again. * Select 1-3 goals, and prioritise features against these. Then choose BARE MINIMUM – see “MVP” literature. ** Use real data if possible, and test on people who know nothing about your idea. RAPID PROTOTYPING
- 18. Thanks @BBC_News_Labs Powered by BBC Connected Studio