RDFa -- search engines and beyond!
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RDFa can be used to add semantic metadata to web pages that helps search engines and other applications understand the structure and meaning of content. This additional data allows for more advanced search, comparison shopping, and other automated tasks beyond just keyword searching. The document discusses how adding semantic tags like RDFa to product pages allows for more detailed product discovery and extraction of rich data about items for sale.
RDFa -- search engines and beyond!
- 1. PRACTICAL BUSINESS USES OF RDFA: To search engines and beyond! Jay Myers, bestbuy.com
- 2. G: THIS IN AVE W AR N NM AY H ENT ATIO E TO P RES ALTERE D DU NTS EN UNC EME BE NNO A.ORG CEN TA R E SC HEM F RO M
- 4. SEO PENDULUM THEORY Human Machine Comprehension Equilibrium Comprehension
- 5. SEO PENDULUM THEORY Human Machine Comprehension Equilibrium Comprehension
- 6. SEO PENDULUM THEORY OO DATA T M I C R O .ORG A RDFa - SCHEM Human Machine Comprehension Equilibrium Comprehension
- 8. <div id="productsummary"> <div class="pdpsummarybox"> <h1>Apple® -‐ iPad™ with Wi-‐Fi -‐ 16GB</h1> <div id="detailband"> <strong>Model:</strong>MB292LL/A<span class="sep"> |</span> <strong>SKU:</strong>9811355<br/> <div id="reviewband"><strong>Customer Reviews: </strong><img src="misc/ra[ngs_star_4_1.gif" alt="4.1 out of 5 stars" /> <span id="reviewscore"><strong>4.1</strong></span> <span id="reviewnum"> <a href="#customerreviews">Read reviews (179)</a></span> </div> </div> </div> <hr /> </div>
- 9. <div id="productsummary" xmlns:v="hap://rdf.data-‐vocabulary.org/#" xmlns:gr="hap://purl.org/goodrela[ons/v1#"> <div class="pdpsummarybox" typeof="v:Review-‐aggregate"> <h1><span rel="v:itemreviewed">Apple® -‐ iPad™ with Wi-‐Fi -‐ 16GB</span></h1> <div id="detailband" rel="v:ra[ng"> <strong>Model:</strong><span property="gr:hasMPN">MB292LL/A</span><span class="sep"> |</ span> <strong>SKU:</strong><span property="gr:hasStockKeepingUnit">9811355</span><br/> a <div id="reviewband" typeof="v:Ra[ng"> <strong>Customer Reviews:</strong><img src="misc/ra[ngs_star_4_1.gif" alt="4.1 out of 5 stars" /> <span id="reviewscore" property="v:average">4.1</strong></span> <span content="5" property="v:best"/></span> <span id="reviewnum"><a href="#customerreviews">Read reviews (<span property="v:count">179</span>)</a></span> </div> <div rel="gr:hasPriceSpecifica[on" id="price"> <h3>Reg. Price:</h3> <span typeof="gr:UnitPriceSpecifica[on" about="hap://products.semweb.bestbuy.com/y/ products/7590289/#UnitPriceSpecifica[on_7590289_1"> $<span property="gr:hasCurrencyValue" datatype="xsd:float">499.99</span> <span property="gr:hasCurrency" datatype="xsd:string">USD</span> <span property="gr:priceType" content="SRP" datatype="xsd:string"></span> <span property="gr:hasUnitOfMeasurement" datatype="xsd:string" content="C62"></ span> <span property="gr:valueAddedTaxIncluded" datatype="xsd:boolean" content="true"></span> </span> </div> </div> </div> <hr /> </div>
- 10. height product category brand GTIN price image UPC delivery time delivery charge SKU EAN weight accepted payment name methods seller info store location url description tax (VAT) serial number width rating price/ offer validity dates (valid from/ to) SKU depth make/ model number color store hours delivery method warranty eligible selling region
- 11. BEYOND! (#1)
- 12. PROMOTING PRODUCT DISCOVERY (HUMANS) www.bestbuy.com/shop/thermometers <div class="hproduct" id="8967228" typeof="gr:Offering" about="#Offering_8967228"> <div class="image-‐col"> <a href=" /site/Oregon+Scien[fic+-‐+Grill-‐Right+Wireless+Talking+Barbeque/Oven+Thermometer/ 8967228.p?id=1218005657631&skuId=8967228&st=thermometers&cp=1&lp=28" rel="product" class="uri"><img src=" hap://images.bestbuy.com/BestBuy_US/images/products/8967/8967228_rc.jpg" alt="8967228 Angle Detail" border="0" class="thumb" height="112" id="pThumb_1218005657631" width="105" /></a></div> <div class="info-‐side”> <div rel="gr:hasPriceSpecifica[on"> <h4 class="price sale" typeof="gr:UnitPriceSpecifica[on" about="#UnitPriceSpecifica[on_8967228_sale"> $59.99<span property="gr:hasCurrencyValue" datatype="xsd:float" content="59.99"></span> <span property="gr:hasUnitOfMeasurement" datatype="xsd:string" content="C62"></span> <span property="gr:valueAddedTaxIncluded" datatype="xsd:boolean" content="true"></ span> </h4> </div> </span>
- 13. PROMOTING PRODUCT DISCOVERY (MACHINES) www.bestbuy.com/shop/thermometers
- 14. PROMOTING PRODUCT DISCOVERY (MACHINES) www.bestbuy.com/shop/thermometers
- 15. BEYOND! (#2)
- 18. RICH DATA EXTRACT 1 www.bestbuy.com/products/availability;zip=55428;upc=0036725233539; 2 3
- 19. BEYOND! (#3)
- 20. YOUR WEB SITE IS THE API! XML Sitemap RDFa encoded web