SlideShare a Scribd company logo
The Next Web of Linked Data
@jaymyers
MinneBar 9
• Early adopter
• Semantic Web,
Linked & Open
data enthusiast
• Speaker
• BBY’er *
* thoughts in this presentation are my own and may not be shared Best Buy
Original Web
• Collections of documents
• Users “surfed”
• Created mostly for human consumption
Web of Today
• Trillions of web pages
• 5 billion web pages change every day
• 1000x more web pages on the “deep web”
• Over 60% of website visitors are machines
Every day we create 2.5 quintillion
bytes of data
(equivalent to 3.4 billion HD movies)
Linked Data
“A new form of Web content that is meaningful to computers
will unleash a revolution of new possibilities” - TBL
2009
Five Star Open Data
Make your stuff available on the web
Make it available as structured data
Use non-proprietary formats
Use URIs to denote things, so people can
link to your data
Link your data to other data
RDF Ontology: FOAF
<jaymyers> <foaf:knows> <kristenwomack>
<kristenwomack> <foaf:knows> <billybob>
A machine can infer that Jay might like to know
Billy Bob
RDF Ontology: GoodRelations
<wafflemaker> a gr:ProductOrService ;
<wafflemaker> <gr:category> ‘Waffle_Makers’
“Show me the names of all ‘lightweight’ waffle
makers”
<wafflemaker> <gr:name> ‘Euro Cuisine 8" Heart-Shape
Waffle Maker’
<wafflemaker> <gr:weight> ”2.0"^^xsd:float .
dbpedia
Machine
readable
data
“Show me music artists whose hometown is
Minneapolis”
Hydra & JSON-LD
• Machine-readable vocabulary that can be
used to describe web APIs
• Puts the information back in APIs by defining
small contract that sets JSON structures and
URLs
• Creates new breed of web APIs (powered by
Linked Data) using decentralized, reusable
contracts
2010
schema.org
• Common vocabularies that search engines
can understand
• Lower the bar for webmasters to publish
linked data on the web in their HTML
• Improve user experience through data
Goals
• Create a web for both humans and machines
• Entice webmasters to make metadata
available through web standards and
structured HTML
• Gain access to the meaning of web sites
• Establish relationships between data that
allow for exploration and discovery
Value Prop
“Give us your data in a machine-
readable format and we’ll make
your stuff more attractive in search
results”
Looks Like We’ve Got Something Here!
• 15% of all sites contain schema.org markup
• Many major sites
• Adoption by content systems like Drupal and
Wordpress
• Around 1200 object types and growing
(people, places, products, etc)
Practical Applications in Search
Yahoo! Related Entities
Practical Applications in Search
Yandex Islands
Practical Applications in Search
Google Knowledge Graph
Additional content driven
by schema.org derived
data
Other Applications
Pinterest Rich Pins
Time To Get On Board!
• US, UK gov’t
• BBC
• Flickr
• Google
• Yahoo!
• Bing
• Last.fm
• Facebook
• New York
Times
• Sears
• IBM
• O’reilly
• Volkswagen
• IMDB
• Elsevier
• Fujitsu
• Alchemy API
• Many more…
Thank You!
Guha, Ramanathan V. “Light at the End of the Tunnel.” 12th International Semantic Web Conference (ISWC), Sydney, NSW,
Australia. 23 October 2013. Keynote Address.
Hepp, Martin H., Dr. "Semantic SEO." GoodRelations: The Professional Web Vocabulary for E-Commerce. Dr. Martin Hepp. Web. 17
Mar. 2014.
Berners-Lee, Tim. Tim Berners-Lee: The next web. Feb 2009. Video File. http://www.ted.com. Web. 17 Mar 2014.
<http://www.ted.com/talks/tim_berners_lee_on_the_next_web >.
Condliffe, Jamie ”Over 60 Percent of Internet Traffic Driven by Bots” Gizmodo. Web. 13 Dec. 2013.
Credits and Resources

More Related Content

PPTX
The Web Comes Alive with Data! Schema.org and Structured Data on the Web: Pas...
PPTX
Better business through linked data
PPTX
The Next Web of Linked Data -- University of St Thomas SEIS 708
PPTX
Annotation and Community
PDF
On Again; Off Again - Benjamin Young - ebookcraft 2017
PPTX
Lucene Enterprise Knowledge Search
PPTX
A Real-World Implementation of Linked Data
PPTX
SAFETY NETS: RESCUE AND REVIVAL FOR ENDANGERED BORN-DIGITAL RECORDS- Program ...
The Web Comes Alive with Data! Schema.org and Structured Data on the Web: Pas...
Better business through linked data
The Next Web of Linked Data -- University of St Thomas SEIS 708
Annotation and Community
On Again; Off Again - Benjamin Young - ebookcraft 2017
Lucene Enterprise Knowledge Search
A Real-World Implementation of Linked Data
SAFETY NETS: RESCUE AND REVIVAL FOR ENDANGERED BORN-DIGITAL RECORDS- Program ...

What's hot (20)

PDF
Structured Data: It's All About the Graph!
PPTX
Gary Price, MIT Program on Information Science
PPTX
They have left the building: The Web Route to Library Users
PDF
Contextual Computing - Knowledge Graphs & Web of Entities
PDF
Schema.org where did that come from?
PDF
Schema.org Structured data the What, Why, & How
PDF
Contextual Computing: Laying a Global Data Foundation
PPT
Demand, Media, and Search Analytics at AOL
PDF
Schema.org: Where did that come from!
PDF
Search search search
PPTX
Software Repositories for Research-- An Environmental Scan
PDF
Three Linked Data choices for Libraries
PPT
Marc and beyond: 3 Linked Data Choices
PPTX
Discover the invisible web
PDF
Tracking TC QAI
PDF
Optimizing Content with SEO and Social Media
KEY
Drupal Open Source Everything
PDF
Schema.org - Extending Benefits
PDF
Andrew Hoppin, CIO, NY State Senate
PDF
The Web of Data is Our Opportunity
Structured Data: It's All About the Graph!
Gary Price, MIT Program on Information Science
They have left the building: The Web Route to Library Users
Contextual Computing - Knowledge Graphs & Web of Entities
Schema.org where did that come from?
Schema.org Structured data the What, Why, & How
Contextual Computing: Laying a Global Data Foundation
Demand, Media, and Search Analytics at AOL
Schema.org: Where did that come from!
Search search search
Software Repositories for Research-- An Environmental Scan
Three Linked Data choices for Libraries
Marc and beyond: 3 Linked Data Choices
Discover the invisible web
Tracking TC QAI
Optimizing Content with SEO and Social Media
Drupal Open Source Everything
Schema.org - Extending Benefits
Andrew Hoppin, CIO, NY State Senate
The Web of Data is Our Opportunity
Ad

Similar to Minnebar9 -- The Next Web of Linked Data (20)

PPTX
The Next Web of Linked Data
PPTX
PPTX
Deep Web and Digital Investigations
PPTX
What happened to the Semantic Web?
KEY
Library Mashups & APIs
PPTX
Presentation Deep Web Technology.pptx
PPTX
Semantic Web (IS 535 presentation) by ITRL students Deborah Ratliff and Maril...
PPT
Internet Research: Finding Websites, Blogs, Wikis, and More
PPTX
Scraping talk public
PPTX
Exploring Search Engines and their usage online
PDF
Web search engines and search technology
PPT
Semantic Web
PPT
Web search engines ( Mr.Mirza )
PDF
Semantic Web For Dummies
PPTX
What is the Semantic Web
PPTX
Search engines powerpoint
PPTX
The Deep Web
PPTX
Semantic web
PPT
Advanced Search Engine Marketing 2013
PPTX
Searching Online
The Next Web of Linked Data
Deep Web and Digital Investigations
What happened to the Semantic Web?
Library Mashups & APIs
Presentation Deep Web Technology.pptx
Semantic Web (IS 535 presentation) by ITRL students Deborah Ratliff and Maril...
Internet Research: Finding Websites, Blogs, Wikis, and More
Scraping talk public
Exploring Search Engines and their usage online
Web search engines and search technology
Semantic Web
Web search engines ( Mr.Mirza )
Semantic Web For Dummies
What is the Semantic Web
Search engines powerpoint
The Deep Web
Semantic web
Advanced Search Engine Marketing 2013
Searching Online
Ad

More from Jay Myers (14)

PPTX
Linked Data Presentation at TDWI Mpls
PPTX
Practical Applications of Semantic Web in Retail -- Semtech 2014
PPTX
SMX Advanced Seattle -- Structured Web of Data
PDF
GS1: Better retailing through linked data
PPTX
Better Retailing through Linked Data
PDF
RDFa -- search engines and beyond!
PDF
Semantic Web Presentation at University of St Thomas,ust seis752
PDF
The Offspring of SEO and Semantic Web: SEO++
PDF
Semantic Web and Linked Data at TechMaine Conference
PDF
NYC Semantic Web Meetup, Nov 2010
PDF
Sem web summit boston 2010
PDF
MIT Sloan Linked Data Ventures - Jay Myers
PPTX
Increasing product and service visibility through front-end semantic web
PPTX
SES Chicago "Developments in Information Retrieval on the Web"
Linked Data Presentation at TDWI Mpls
Practical Applications of Semantic Web in Retail -- Semtech 2014
SMX Advanced Seattle -- Structured Web of Data
GS1: Better retailing through linked data
Better Retailing through Linked Data
RDFa -- search engines and beyond!
Semantic Web Presentation at University of St Thomas,ust seis752
The Offspring of SEO and Semantic Web: SEO++
Semantic Web and Linked Data at TechMaine Conference
NYC Semantic Web Meetup, Nov 2010
Sem web summit boston 2010
MIT Sloan Linked Data Ventures - Jay Myers
Increasing product and service visibility through front-end semantic web
SES Chicago "Developments in Information Retrieval on the Web"

Recently uploaded (20)

PDF
Diabetes mellitus diagnosis method based random forest with bat algorithm
PPTX
Programs and apps: productivity, graphics, security and other tools
PPTX
KOM of Painting work and Equipment Insulation REV00 update 25-dec.pptx
PDF
Profit Center Accounting in SAP S/4HANA, S4F28 Col11
PDF
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
PDF
Chapter 3 Spatial Domain Image Processing.pdf
PDF
Encapsulation_ Review paper, used for researhc scholars
PPTX
sap open course for s4hana steps from ECC to s4
PDF
Spectral efficient network and resource selection model in 5G networks
PPTX
Spectroscopy.pptx food analysis technology
PDF
Review of recent advances in non-invasive hemoglobin estimation
PPTX
Digital-Transformation-Roadmap-for-Companies.pptx
PPT
Teaching material agriculture food technology
PDF
Network Security Unit 5.pdf for BCA BBA.
PDF
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
PDF
The Rise and Fall of 3GPP – Time for a Sabbatical?
PDF
Encapsulation theory and applications.pdf
PDF
NewMind AI Weekly Chronicles - August'25 Week I
PPTX
20250228 LYD VKU AI Blended-Learning.pptx
PPT
“AI and Expert System Decision Support & Business Intelligence Systems”
Diabetes mellitus diagnosis method based random forest with bat algorithm
Programs and apps: productivity, graphics, security and other tools
KOM of Painting work and Equipment Insulation REV00 update 25-dec.pptx
Profit Center Accounting in SAP S/4HANA, S4F28 Col11
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
Chapter 3 Spatial Domain Image Processing.pdf
Encapsulation_ Review paper, used for researhc scholars
sap open course for s4hana steps from ECC to s4
Spectral efficient network and resource selection model in 5G networks
Spectroscopy.pptx food analysis technology
Review of recent advances in non-invasive hemoglobin estimation
Digital-Transformation-Roadmap-for-Companies.pptx
Teaching material agriculture food technology
Network Security Unit 5.pdf for BCA BBA.
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
The Rise and Fall of 3GPP – Time for a Sabbatical?
Encapsulation theory and applications.pdf
NewMind AI Weekly Chronicles - August'25 Week I
20250228 LYD VKU AI Blended-Learning.pptx
“AI and Expert System Decision Support & Business Intelligence Systems”

Minnebar9 -- The Next Web of Linked Data

  • 1. The Next Web of Linked Data @jaymyers MinneBar 9
  • 2. • Early adopter • Semantic Web, Linked & Open data enthusiast • Speaker • BBY’er * * thoughts in this presentation are my own and may not be shared Best Buy
  • 3. Original Web • Collections of documents • Users “surfed” • Created mostly for human consumption
  • 4. Web of Today • Trillions of web pages • 5 billion web pages change every day • 1000x more web pages on the “deep web” • Over 60% of website visitors are machines
  • 5. Every day we create 2.5 quintillion bytes of data (equivalent to 3.4 billion HD movies)
  • 6. Linked Data “A new form of Web content that is meaningful to computers will unleash a revolution of new possibilities” - TBL
  • 8. Five Star Open Data Make your stuff available on the web Make it available as structured data Use non-proprietary formats Use URIs to denote things, so people can link to your data Link your data to other data
  • 9. RDF Ontology: FOAF <jaymyers> <foaf:knows> <kristenwomack> <kristenwomack> <foaf:knows> <billybob> A machine can infer that Jay might like to know Billy Bob
  • 10. RDF Ontology: GoodRelations <wafflemaker> a gr:ProductOrService ; <wafflemaker> <gr:category> ‘Waffle_Makers’ “Show me the names of all ‘lightweight’ waffle makers” <wafflemaker> <gr:name> ‘Euro Cuisine 8" Heart-Shape Waffle Maker’ <wafflemaker> <gr:weight> ”2.0"^^xsd:float .
  • 12. “Show me music artists whose hometown is Minneapolis”
  • 13. Hydra & JSON-LD • Machine-readable vocabulary that can be used to describe web APIs • Puts the information back in APIs by defining small contract that sets JSON structures and URLs • Creates new breed of web APIs (powered by Linked Data) using decentralized, reusable contracts
  • 14. 2010
  • 15. schema.org • Common vocabularies that search engines can understand • Lower the bar for webmasters to publish linked data on the web in their HTML • Improve user experience through data
  • 16. Goals • Create a web for both humans and machines • Entice webmasters to make metadata available through web standards and structured HTML • Gain access to the meaning of web sites • Establish relationships between data that allow for exploration and discovery
  • 17. Value Prop “Give us your data in a machine- readable format and we’ll make your stuff more attractive in search results”
  • 18. Looks Like We’ve Got Something Here! • 15% of all sites contain schema.org markup • Many major sites • Adoption by content systems like Drupal and Wordpress • Around 1200 object types and growing (people, places, products, etc)
  • 19. Practical Applications in Search Yahoo! Related Entities
  • 20. Practical Applications in Search Yandex Islands
  • 21. Practical Applications in Search Google Knowledge Graph Additional content driven by schema.org derived data
  • 23. Time To Get On Board! • US, UK gov’t • BBC • Flickr • Google • Yahoo! • Bing • Last.fm • Facebook • New York Times • Sears • IBM • O’reilly • Volkswagen • IMDB • Elsevier • Fujitsu • Alchemy API • Many more…
  • 24. Thank You! Guha, Ramanathan V. “Light at the End of the Tunnel.” 12th International Semantic Web Conference (ISWC), Sydney, NSW, Australia. 23 October 2013. Keynote Address. Hepp, Martin H., Dr. "Semantic SEO." GoodRelations: The Professional Web Vocabulary for E-Commerce. Dr. Martin Hepp. Web. 17 Mar. 2014. Berners-Lee, Tim. Tim Berners-Lee: The next web. Feb 2009. Video File. http://www.ted.com. Web. 17 Mar 2014. <http://www.ted.com/talks/tim_berners_lee_on_the_next_web >. Condliffe, Jamie ”Over 60 Percent of Internet Traffic Driven by Bots” Gizmodo. Web. 13 Dec. 2013. Credits and Resources