Reaching future faster first

REACHING FUTURE FASTER FIRST
crafting innovation together

Playing the Patent Game by Crafting
New Choices
Confidential © Crafitti Consulting Private Ltd. February 14, 2013 1

OUR METHODS/MEANS CHANGE – FUNCTIONS
REMAIN SAME PRE-DOMINANTLY

World’s First
Binary Digits
were
communicat

ed by Native
Americans!!

http://www.joe-
ks.com/archives_dec2010/Sm
okeSignals.htm


Google trends 07
THE GIXBANG WORLD June 2012:

Globalization is Increasing
at twice the rate of

Complexity we need to
increase the rate of
Innovation 5 TIMES!

Confidential 3 February 14, 2013 ©

Google trends 30
THE GIXBANG WORLD January 2013:

5 Times Increase in Innovation is Needed! To adapt
to rapid Globalization and increasing Complexity!


Massive Innovation Needed – It
requires shift in FUNDAMENTAL
WAYS IN WHICH WE THINK!

Confidential

PASSION ….. Is the new Skill for the
New World …

Confidential

What (should) make the NEW?

Purpose


Confidential © Crafitti Consulting Private
8


Giant Step For Mankind
One small step for a moon man

NATURA NIHIL EST CALLIDIUS
Nothing is more inventive than nature
Marcus Tullius Cicero (106-43 BC), Roman rhetorician,
philosopher, statesman
All our technologies and innovation may not stand the
Confidential test of nature!! ~ However, we have an ALGORITHM!

Universe as an Evolutionary System
– a new understanding (NASA report 2009) crafting innovation together
• Cosmic Evolution, the idea that the
universe and its constituent parts are
constantly evolving, has become widely
accepted only in the last 50 years.
• … the relationships among planets, stars,
and galaxies, and the evolution of the
universe itself, became much better known
through the discoveries by planetary
probes and space telescopes in the latter
half of the century.

• It was also during the last 50 years—a
century after Darwin proposed that
evolution by natural selection applies to life
on our own planet—that researchers from a
variety of disciplines began to seriously
study the possibilities of extraterrestrial life
and “the biological universe.”1
• Cosmos and Culture : Cultural Evolution in a Cosmic Context / Steven J. Dick and Mark Lupisella, editors.
(NASA Report 2009)


Emergence of Order, Form and Structure

Discrete Stages
Identified!


THE LAW OF ACCELERATING RETURNS – RAY
KURZWEIL

• Evolution applies positive feedback in that
the more capable methods resulting from
one stage of evolutionary progress are used
to create the next stage. As a result, the rate
of progress of an evolutionary process
increases exponentially over time. Over
time, the “order” of the information
embedded in the evolutionary process (i.e.,
the measure of how well the information fits

a purpose, which in evolution is survival)
increases.
• A correlate of the above observation is that
the “returns” of an evolutionary process
(e.g., the speed, cost-effectiveness, or
overall “power” of a process) increase
exponentially over time.

KURZWEIL (Contd…)

• In another positive feedback loop, as a particular evolutionary process (e.g.,
computation) becomes more effective (e.g., cost effective), greater resources
are deployed toward the further progress of that process. This results in a
second level of exponential growth (i.e., the rate of exponential growth itself
grows exponentially).
• Biological evolution is one such evolutionary process.


KURZWEIL (Contd…)

• Technological evolution is another such evolutionary process. Indeed, the
emergence of the first technology creating species resulted in the new
evolutionary process of technology. Therefore, technological evolution is an
outgrowth of–and a continuation of–biological evolution.
• A specific paradigm (a method or approach to solving a problem, e.g.,
shrinking transistors on an integrated circuit as an approach to making more
powerful computers) provides exponential growth until the method
exhausts its potential. When this happens, a paradigm shift (i.e., a

fundamental change in the approach) occurs, which enables exponential
growth to continue.


Reaching Future Faster

Law of Accelerating Returns tells us

• Future is approaching us faster
• We also need to approach future faster
compared to past – we can not continue to be

complacent with our successes of the past
• We need to use the algorithm of nature – The
Evolution
• Reaching future faster, First, is the
competitive advantage


Its Imperative – We Continuously Invent
Change!

• Globalizing Innovation Complexity (GIXBang
World)
• Patents at the Center of the GIXBang world
• Demand for Non-Obvious Ideas, Faster
• (Stronger) Patent Portfolio Creation is a
Strategic Need
• We Need Radically different Methods to
Thrive in the new world (Some say even to

survive, e.g., Kodak which was the Google of
19th Century, is no more)
• Strength of an Invention and of a Patent
• Learning to Invent is a strategic need
• Inculcate Inventive Thinking – How to Invent?
• Inventing the Future
• Laws of Technology Evolution

STORIES OF

CHANGE

How to use Theory of Evolution for Inventing
the NEXT ….

Confidential

FIRST SYSTEMATIC STUDY OF TECHNOLOGICAL
EVOLUTION RESULTED in TRIZ

• Discovered patterns in
patents, published paper. Sent
to Gulag
• 1954 released, analysed 2,500,000
patents
• Identified what makes a strong
invention
• 1956-1985 TRIZ formulated

Altshuller formulated main postulates of TRIZ:

The evolution of engineering systems is not a random process, but obeys certain
laws;
Products/processes evolve towards the increase of perfection (ideality) by elicitation
and overcoming technical and physical contradictions.

Altshuller was put in Gulag by Stalin

5 Levels of Inventions

• Pioneering Invention – based on newly discovered phenomenon

Level 5 (<0.3%) • Pushing existing technology to a higher level
• Revolutionary

• New System Developed

Level 4 (< 4%) • Interdisciplinary solutions
• Replacing old technology with New

• Radical change or elimination of one principal system component

Level 3 (19%) • One Engineering Discipline
• Resolution of a physical contradiction

• Slight Modification of the system

Level 2 (45%) • Knowledge from different areas within the industry
• Resolution of a technical contradiction

• A simple improvement

Level 1 (32%) • Knowledge within the trade
• No system conflicts are resolved


WHAT IS THE LEVEL OF YOUR INVENTION?

QUANTIFYING THE LEVELS OF INVENTION
APPLE Filed this
patent in 2005


Crafitti’s Level of Invention Tool
Key Changes described in this patent compared
to prior art crafting innovation together


It’s a Level 2 Invention



If we have to understand “How to Invent” we
need to understand …

• How to generate Ideas – lots of ideas!

• Need to understand how nature invents!

• Choose relevant problems – problems that

demand inventive solutions

• May be – if we know which direction will
lead to stronger ideas – we have to
generate less ideas!

WHAT IS AN INVENTIVE PROBLEM? – TRIZ
defines

• No known means for solution
• High psychological inertia
• Contains one or more contradictions

A contradiction is a situation where an attempt

to improve one feature of the system leads to
the degradation of another feature.


Universe as an Evolutionary System – a new
understanding (NASA report 2009)

• Cosmic Evolution, the idea that the universe crafting innovation together
and its constituent parts are constantly
evolving, has become widely accepted only in
the last 50 years.
• It was also during the last 50 years—a century
after Darwin proposed that evolution by
natural selection applies to life on our own
planet—that researchers from a variety of
disciplines began to seriously study the
possibilities of extraterrestrial life and “the
biological universe.”

• Cosmos and Culture : Cultural Evolution in a Cosmic Context / Steven J. Dick and Mark Lupisella, editors.
(NASA Report 2009)

In the light of the above –
Altshuller’s postulate in 1946 that
technological systems are
evolutionary and obeys certain
laws is amazing! More important:
he created a framework to apply
Confidential these Laws to invent the Crafitti Consulting Private
31 February 14, 2013 NEXT!
©

Technological Systems are Evolving
towards IDEALITY

• Altshuller was the first to realize that the
direction of progress, or technical evolution, is
defined by increasing the ideality level
• An Ideal system does not exist, but all of its
functions are fulfilled at the right time and at
the right place — without energy, substance, or
other resources, and without any ill effects.

Searching for a needle in a
Haystack!

February 14, 2013 32
Confidential © Crafitti Consulting Private Ltd.

IDEALITY – The Cardinal Law (Technical Systems
are striving for Perfection)
Contact
Evolution of Lens
Eye-Glasses
Ideality

The bifocals Laser
surgery

Progressive
Lenses Every System Evolves towards
Ideality - Function delivery
with no harm and no cost

TIME

Laws – Relation to S-curves

Confidential 34 14-02-2013 ©

Height of Inventive Step – Using Lines


Quantifying the Height of Inventive Step


SocialCitNet (www.socialcitnet.com)


Depth 2 Citation Network of the Patent


NDPI: Quantifies the key patents in the network


The Saturation of a Field Fluid Catalytic Cracking


The S-Curve
Analysis –
FCC - a
Mature
Field
WE HAVE TO

START A NEW
S-CURVE

Confidential 41

Cold Radiation Cracking – a recent patent – is
this a possible path? For a New S-Curve

Confidential February 14, 2013


The question is
whether a
conservative, capital-
intensive oil industry
will buy the idea. To
hear Brainerd tell it,
refining could

certainly use
something like it. A lot
of new oil fields have
oil that’s too thick to
pump, and that’s a
shame, because there’s
so much of the stuff.

Key Points

• Patent Game needs to be changed because of the GIX Bang World
Characterized by law of accelerating returns
• As future approaches us faster we need to move faster ahead to leapfrog the
future
• Reaching Future Faster is the approach
• However, you need to approach it first
• The best way is to – create the future

• TRIZ based laws of technical evolution are key guidelines
• Compared with the new science of networks – applied to citation analysis can
lead to quickly filtering key approaches that many are thinking
• This combination provides a new way to play the patent game by crafting new
choices!



Thank You
Navneet Bhushan
navneet.bhushan@crafitti.com

Crafitti Consulting Pvt Ltd |www.crafitti.com
(navneet.bhushan@crafitti.com
Innovationcrafting.blogspot.com)
+91 9902766961

Confidential ©

Crafitti Consulting Private Limited

Crafting INNOVATION Together
• We co-craft end-customer value
with every mind working with us by
– Enabling Emergence of NEW

– Maximizing the LIFE of EACH
IDEA
– Empowering IDEAS
– Making Innovation Happen
– Future-proofing by creating
Future insights and forecasts
Confidential February 14, 2013 46

CRAFITTI IN 2012


The Society for Reliability Engineering,
Quality and Operations Management
(SREQOM) Conferred an Award to
Navneet Bhushan for his outstanding
contributions as an Author, Researcher,
Consultant and Innovator on 28th
November 2012 at the 6th International
Conference at Delhi University !

Awarded: Entrepreneurial
Innovation and Leadership
Award for 2012 at Indira

International Innovation Summit
at Pune, India TRIZ Tutorial at PMI Conference at
Bangalore, September 2012

KEYNOTE SPEECH AT
INTERNATIONAL CONFERENCE ON
TECHNOLOGY AND INNOVATION
MANAGEMENT, 10-12 October 2012,
Kathmandu, Nepal


CRAFITTI IN 2012



CRAFITTI INVITED TO PRESENT IN INTERNATIONAL
CONFERENCES AND STRATEGIC FORUMS (Upcoming)

National Law School India Invitation only Yearly Strategic R&D
University’s unique International Conclave of Oil & Gas Industry in India
Conference

Invited to speak at the 8 days Global
IP Convention 23-30 Jan 2013


Contents

Crafitti offers active collaboration to craft ideas
in multiple innovation contexts.

CRAFITTI: Your Global Innovation and IP Think Tank

Crafitti Consulting: Background

• INNOVATION RESEARCH AND
CONSULTING in business, science and
technology contexts

• Started in June 2008 and was incubated
at the NSR Centre for Entrepreneurial
Learning at IIM Bangalore

• Crafitti’s frameworks provide potent
platforms to innovate in crafting
strategies, breakthrough products, new
services, technological alternatives,
patent portfolios, process design and
embedding successful change in
organizations.
Confidential 51


THE EXPLODING GLOBALIZING INNOVATION
COMPLEXITY - THE GIX BANG World

Crafitti’s Framework for Innovation

1. EXPLORE
SEE OBSERVE UNDERSTAND AND LIVE
– Reach to the SOUL of a System

2. IDEATE
INVOKE – ALVIS IN YOU – Analytical Logical

Value Inventive and Systems Thinking

3. EMPOWER IDEAS
CRAFT CHANGE – Connect, Relate,
Allow, Follow-Up, Turn-Around

SEE ANALYTICAL LOGICAL
CRAFTING NEW CHOICES
OBSERVE
VALUE
crafting innovation together INVENTIVE

UNDERSTAND
SYSTEMS
LIVE EXPLORE IDEATE
INTEGRATED
REACH TO CRAFTING
FIVE
THE SOUL OF NEW
DIMENSIONAL
THE SYSTEM CHOICES
THINKING

EMPOWER
CRAFT THE CHANGE

Follow- Turn -
Communicate Relate Allow
Up Around

Confidential

An Integrated Approach – ALVIS THINKING

Value Thinking
Logical (Minimize Waste – Inventive
Maximize Value)
Thinking Thinking
(Informal and (Ideality – Functions
Formal Reasoning) – Resources)

Analytical
Systems
Thinking (Divide
complex problems ALVIS Thinking
(Holistic Approach
into multiple
solvable problems ) – Exploring
Complexity)


THE BLUEPRINT FOR NEW ….

TECHNOLOGY BUSINESS CUSTOMER

• INVENTIONS • VALUE • CUSTOMER
FORESIGHT AND PATENTS NETWORK VALUE
FRAMEWORK

SYSTEMS, SYSTEM of SYSTEMS for
INVENTIONS
INVENTING
Algorithmic Solutions to Problems/
AND DECISIONS INNOVATIVE
Multi-Objective, Multi-Criteria,

Multi-Expert Network of Decisions ENTERPRISE

DELIVERY
INNOVATION EVOLUTION DESIGN IMPROVEMENT

• SET-BASED • KAIZEN BLITZ
CONCURRENT •ANALYTICAL/
ENGINEERING LOGICAL/ VALUE/
INVENTIVE/
SYSTEMS THINKING


CRAFITTI’s EVENTS 2012
• TRIZ Workshops in
Bangalore (July 2012) and
Chennai (August 2012)

• Patent Valuation Workshop
in Bangalore (August 2012)

• Lean IP Cell Creation
Workshop in Bangalore
(September 2012)


Crafitti and TRIZ

• Genrikh Altshuller, a Soviet Union naval patent
officer after Second World War, started a
systematic study of patents – his aim was to find
out what makes a successful invention. He
asked, “Can there be an algorithm for
inventing?” His search led him to develop a
unique methodology called Theory of Inventive
Problem Solving (acronym TRIZ in Russian). TRIZ
discovered technological evolutionary laws that
surprisingly can be used to predict the future of

an invention.

• Crafitti Consulting Private Limited (Crafitti) has
developed on the TRIZ way of doing problem
solving, patent analysis, and breakthrough
concepts development by reinforcing TRIZ with
other techniques to build a powerful framework
for Innovation. We offer a unique service for
Empowering an Enterprise with TRIZ.
Confidential © Crafitti Consulting Private Limited

INNOVATION Workshops: In Summary
• Workshops conducted across India – Bangalore, Chennai,a Mumbai,oDelhi,nHyderabad
cr fting inn vatio together

• Thousands of delegates connected and filled with enthusiasm to apply and experiment with
CRAFITTI’S INNOVATION FRAMEWORKS

• INNOVATION FRAMEWORKS familiarized in multiple diverse organizations (to name a few) –
– Engineering (Weir Minerals, Soliton, Reliance Industries)
– Defence & Aerospace (Boeing, Honeywell, )
– Telecommunication (Subex, Hughes Systique)
– Technology (Philips, LG, Honeywell, Applied Materials)

– Pharma (Ranbaxy)
– IT Products and Software Services (Accenture, TCS, Infosys, Wipro, iGate, Hexaware, Computer
Associates)
– FMCG and Consumer Care (Nestle, Cavin Kare)
– Automotive (TVS Motors, ELGI, Robert Bosch)
– Chemicals (Sud-Chemie)
– Start-ups, New Firms (BigInfoLabs, Arigami, MeshLabs, MetaOme, Model Bio Systems, GDI)
– IP and Patent related (SciTech Patent Art, Global IP Services, FoxMondal)
– Government Scientific Organizations (IOCL, HAL, various labs of DRDO at Delhi and Bangalore)

Crafitti: Offerings

• NEW CHOICES Workshop/ NEW CHOICES Awareness Sessions

• Enabling an Enterprise (30-48 weeks intense engagement) – Using Crafitti’s
3E Framework – Explore, Engage and Empower

• Way of Knowledge Collation and Function Analysis based on Enterprise
knowledge base

• Patent Analysis and Patent Portfolio Management

• Strategic – Tactical – Operational Innovation Projects – Idea Crafting

• Exploratory Opportunity Finding for your technology, patent, product or
services


Read the Abstract – Identify the Key Element of
Invention
5 Levels of Inventions
Assignee

• Pioneering Invention – based on newly discovered phenomenon
Filing date
Level 5 (<0.3%) • Pushing existing technology to a higher level
• Revolutionary

Identify the sentence where
the key invention is c r a f t i n g i n •n o v a t i o n t o g e t h e r
New System Developed
IPC Class mentioned?
Can you also identify the
Level 4 (< 4%) • Interdisciplinary solutions
• Replacing old technology with New
function or effect produced by
the invention?
• Radical change or elimination of one principal system component
US Class Confidential

Level 3 (19%) • One Engineering Discipline
• Resolution of a physical contradiction

6708333 • Slight Modification of the system

Level 2 (45%) • Knowledge from different areas within the industry
• Resolution of a technical contradiction

© CREAX Information Technologies Ltd. • A simple improvement

Level 1 (32%) • Knowledge within the trade
• No system conflicts are resolved

Confidential © Crafitti Consulting Private Ltd. March 1, 2009 41

Crafitti’s -Patent based Research, crafting innovation together

Development and Consulting Claim 2 Claim 6

Claim 3 Claim 4 Claim 8 Claim 7

Claim 5 Claim 9

Confidential


Innovation Novelty/ Prior Art Search
Services
Basic and Advanced Invention and Patent Strength
Idea Crafting crafting innovation together
Analysis using TRIZ
Ego-Centric and Social Citation Networks of a
Design of Strategy Patent
Technologic Alternatives Study of a Patent/
Kaizen Blitz Invention
Opportunity Finding for a Patent/ Invention
Invention and Patent Services
Advanced Patent Portfolio Analysis using TRIZ
Network Analysis

TRIZ based Technology Maps
Embedding Innovation DNA
Patent/Invention Valuation
Value Crafting

Decision Crafting
IP Strategy
Invention and
IP Audit Patent Services
Confidential 63

Reaching future faster first

More Related Content

What's hot (12)

Viewers also liked (17)

Similar to Reaching future faster first (20)

More from Navneet Bhushan (19)

Recently uploaded (20)

Reaching future faster first