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Ready, Set, Deploy: How Place Technology Streamlined Deployment on the AppExchange
Today’s Speakers:
Kirbie Pillette
Deploy Lead
CodeScience
Brandon Metcalf
CEO & Founder
Place Technology
Company Introductions
Who is CodeScience?
● Founding partner of the Salesforce Product
Development Organization (PDO) Program
● We partner with clients to build solutions
on the Salesforce AppExchange
● Named first Master PDO in 2017
● From design to build to implementation,
we support through the full lifecycle
Client success: 10% of the AppExchange
CodeScience client focus:
Brandon Metcalf
CEO & Founder
Place Technology
Welcome Brandon!
Connected live forecasting and planning software
for small and mid-market tech & service companies
Everyone wants real-time forecasting on-demand
Forecast
9
Sales &
Marketing
Accounting
(Historic)
Operations
Finance
(Future)
Investor
Deck
—
Confidential
• Capex and Dev Spend
Forecast
• Pricing
• Scenario Models
• Quarterly Reporting
• KPI Trends
It’s so complicated and hard to get the data in one place
10
Forecast
Operations
Finance
(Future)
Accounting
(Historic)
Sales &
Marketing
Pipeline & bookings
Excel
Subscription billing
CSV
Quotas
Partial Integration
• Hiring Plan
• HRM
• Support Desk
• Stripe Exports
• Vendor Subscriptions
• ”The Random One-offs”
• Historic Cash Flow & Starting Balance Sheet
• Divisional & Custom Reports
Investor
Deck
—
Confidential
By the time you get answers, you’ve either made a decision without data, deferred
decisions, or your model is inaccurate because the data was pulled a month ago
11
Forecast
Operations
Finance
(Future)
Accounting
(Historic)
Sales &
Marketing
This Still
Takes A Month!
Investor
Deck
—
Confidential
Brandon Metcalf
CEO
Kabe Vanderbaan
CTO
12
We know this problem because we had it
Talent Rover was a global software company for the
staffing and recruiting industry and was built on the
Salesforce Platform.
Customers ranged from small 5 to 10 employee firms, to
multi-billion behemoths such as Adecco Group, True
Blue, and Page Group
When we were a 50-person tech company, asking
questions much bigger than a 50-person company “Should
I build operations in Hong Kong”
100s of hours spent every month on forecasting what
would happen
We used the same models throughout the exit process,
because we knew the value based on a variety of scenarios
Investor
Deck
—
Confidential
We're doing for finance
what we did for staffing & recruiting
Acquired
by Bullhorn
March 2018
13
Founded in
2011
Raised ~$28M
from 15 angel investors
2017 Inc 500: 9th
-Fastest Growing
Software Company in America with
2800% Revenue Growth
8
Global Offices
Customers in
40 countries
Investor
Deck
—
Confidential
Multibillion-Dollar
Platform
Enormous
Existing Scale
Growing
Wonderfully
We love
14
$25.7B
Revenue
150,000+
Customers
We’re not the only ones who have exited on the back of “The Salesforce Growth Play”:
21%
Revenue Growth
in 2021
Great Reach Into Our
Target Segments
Loves
Working With
Us
$2.5B Existing
SAM
Referring
Business to Place
Investor
Deck
—
Confidential
Deployment challenges &
considerations
Lessons learned at Talent Rover
Product or
Services
Company?
Problems when
implementations
go sideways
SI vs internal?
Place Technology’s deployment solution
Partner with SIs
to help with
implementations
Leverage the
Salesforce
ecosystem
Considerations when choosing Partners
How do you recruit SIs?
What to look for in a great SI partner
Building strong partnerships
How to structure & maintain SI partnerships
Potential “gotchas” to be aware of
Top 3 tips for successful deployments
Have a
Deployment Plan
in place
Product
enhancements
vs
SI
customizations
Get outside help
if you need it!
You don’t have to go it alone
Challenges you may face when trying to deploy
● Need to create a professional services team from scratch
● Pressure to get end customers live quickly while simultaneously generating revenue
● Where and how to cap deployments and support?
● How to control costs  while delivering high quality?
● Need to do more with small budgets and few resources
● How to measure capacity, quality and productivity?
● Once live, constant pressure to improve service and products
DEPLOY
PLAN &
SCOPE
REFINE
CodeScience approach to Deployment
Contact Us:
Thank you
Place Technology
hey@placetechnology.com
CodeScience
info@codescience.com

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Ready, Set, Deploy: How Place Technology Streamlined Deployment on the AppExchange

  • 2. Today’s Speakers: Kirbie Pillette Deploy Lead CodeScience Brandon Metcalf CEO & Founder Place Technology
  • 4. Who is CodeScience? ● Founding partner of the Salesforce Product Development Organization (PDO) Program ● We partner with clients to build solutions on the Salesforce AppExchange ● Named first Master PDO in 2017 ● From design to build to implementation, we support through the full lifecycle
  • 5. Client success: 10% of the AppExchange
  • 7. Brandon Metcalf CEO & Founder Place Technology Welcome Brandon!
  • 8. Connected live forecasting and planning software for small and mid-market tech & service companies
  • 9. Everyone wants real-time forecasting on-demand Forecast 9 Sales & Marketing Accounting (Historic) Operations Finance (Future) Investor Deck — Confidential
  • 10. • Capex and Dev Spend Forecast • Pricing • Scenario Models • Quarterly Reporting • KPI Trends It’s so complicated and hard to get the data in one place 10 Forecast Operations Finance (Future) Accounting (Historic) Sales & Marketing Pipeline & bookings Excel Subscription billing CSV Quotas Partial Integration • Hiring Plan • HRM • Support Desk • Stripe Exports • Vendor Subscriptions • ”The Random One-offs” • Historic Cash Flow & Starting Balance Sheet • Divisional & Custom Reports Investor Deck — Confidential
  • 11. By the time you get answers, you’ve either made a decision without data, deferred decisions, or your model is inaccurate because the data was pulled a month ago 11 Forecast Operations Finance (Future) Accounting (Historic) Sales & Marketing This Still Takes A Month! Investor Deck — Confidential
  • 12. Brandon Metcalf CEO Kabe Vanderbaan CTO 12 We know this problem because we had it Talent Rover was a global software company for the staffing and recruiting industry and was built on the Salesforce Platform. Customers ranged from small 5 to 10 employee firms, to multi-billion behemoths such as Adecco Group, True Blue, and Page Group When we were a 50-person tech company, asking questions much bigger than a 50-person company “Should I build operations in Hong Kong” 100s of hours spent every month on forecasting what would happen We used the same models throughout the exit process, because we knew the value based on a variety of scenarios Investor Deck — Confidential
  • 13. We're doing for finance what we did for staffing & recruiting Acquired by Bullhorn March 2018 13 Founded in 2011 Raised ~$28M from 15 angel investors 2017 Inc 500: 9th -Fastest Growing Software Company in America with 2800% Revenue Growth 8 Global Offices Customers in 40 countries Investor Deck — Confidential
  • 14. Multibillion-Dollar Platform Enormous Existing Scale Growing Wonderfully We love 14 $25.7B Revenue 150,000+ Customers We’re not the only ones who have exited on the back of “The Salesforce Growth Play”: 21% Revenue Growth in 2021 Great Reach Into Our Target Segments Loves Working With Us $2.5B Existing SAM Referring Business to Place Investor Deck — Confidential
  • 16. Lessons learned at Talent Rover Product or Services Company? Problems when implementations go sideways SI vs internal?
  • 17. Place Technology’s deployment solution Partner with SIs to help with implementations Leverage the Salesforce ecosystem
  • 18. Considerations when choosing Partners How do you recruit SIs? What to look for in a great SI partner
  • 19. Building strong partnerships How to structure & maintain SI partnerships Potential “gotchas” to be aware of
  • 20. Top 3 tips for successful deployments Have a Deployment Plan in place Product enhancements vs SI customizations Get outside help if you need it!
  • 21. You don’t have to go it alone
  • 22. Challenges you may face when trying to deploy ● Need to create a professional services team from scratch ● Pressure to get end customers live quickly while simultaneously generating revenue ● Where and how to cap deployments and support? ● How to control costs  while delivering high quality? ● Need to do more with small budgets and few resources ● How to measure capacity, quality and productivity? ● Once live, constant pressure to improve service and products
  • 24. Contact Us: Thank you Place Technology hey@placetechnology.com CodeScience info@codescience.com