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3rd Annual State of the AppExchange
Partners Report
AppExchange Insights: ISVs Share
Their Forecasts for 2020 and Beyond
Panelists
Heather Lavoie
Director of Strategic
Partnerships - Sparta Systems
Brian Rash
President - Geneia CEO - CodeScience
Brian Walsh
We help partners thrive on the Salesforce AppExchange
Founding partner of the Product
Development Organization (PDO) program.
Named Master PDO is 2017.
The PDO program provides app development
services to ISVs for the Salesforce
AppExchange.
We have partnered with clients to build
over 250 apps on the AppExchange that sell
to every industry.
From to build to deploy to support, we have
services for the full lifecycle of an ISV.
Who is CodeScience
Client Success
Methodology
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
Executive Summary
Prime Time
The AppExchange Ecosystem is in the Prime Stage
The Prime Stage
Common Characteristics of Companies in Their Prime
● The company operates in a focused, energized and predictable manner.
● Stretch goals are set, aligned and consistently achieved.
● There is an enterprise-wide focus on customers and earning their long-term satisfaction.
There is a high degree of customer loyalty. At the same time, the organization knows when
and how to say "no" to the market. It is disciplined enough to protect itself.
● There is intra- and inter-organizational integration and cohesion with clients, suppliers,
investors, and the community. This internal cohesion enables the Prime organization to
devote much of its energy externally.
● They enjoy consistent, above average growth in both sales and profits
Product and Company
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
Panelist Experiences
Growth
Forecasted Revenue Growth
Forecasted Headcount Growth
Of respondents in high-growth companies (those who said
their revenues are significantly increasing) predict
significant increase in all three areas: sales personnel,
developer personnel, and R&D investments (both internal
and external)
50%
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
Panelist Experiences
Technology and Platform
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
Panelist Experiences
Salesforce as a Channel
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
Most Beneficial Aspect of the AppExchange
Areas for Improvement
Panelist Experiences
Investments and Outcomes
Powered by Crunchbase
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
Unicorns
Private Companies Valued > $1B USD
● Vlocity
● Druva
● Icertis
● nCino
● UiPath
● WalkMe
● Talkdesk
● Netskope
AppExchange ISVs represent 7% of global, funded SaaS
AppExchange ISVs received roughly 19% of funding
dollars
IPOs
2018
● Vlocity
● Druva
● Icertis
● nCino
● UiPath
● WalkMe
● Talkdesk
● Netskope
2019
● Slack
● Change Healthcare
● Zoom
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020
Q&A
Thank You!
Contact Us:
Brian Walsh
CEO
sales@codescience.com
We Help Partners Thrive on the AppExchange

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CodeScience webinar: AppExchange Partners Benchmarks & Predictions for 2020