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“THE REAL COST OF DEVELOPMENT”
You wanted the Ferrari but you got this…
1
@krowdifyMike Bailey https://www.linkedin.com/in/michaellbailey
WHO ISTHIS GUY AND WHY
IS HE CODING MY APP?
• Usually coding by themselves but sometimes has a
posse with them.
• Will usually under-bid any job just to get it.
• When you say that’s not in the budget; will simply
undercut their bid, sometimes by 50%
• Likes to disappear when things get tough.
• Will always disappear when the money runs out.
Cowboy Coder
2
3
4
SYFY.COM
One of the most complicated and expensive websites we
have developed.
5
+ + = $12k
per week
Project Manager Front End Dev
Backend Dev Full Stack Dev
= $100
per hour average
Architect
QA
+ + + = $21k
per week
+ $24k
per week
=
Free Resources
March-June Sept-Nov Dec - Feb Feb - March
$12k x 8 $12k x 7 $24k x 9 $12k x 4
$444,000=
6
7
8
ABC Company
XYZ Developers
$20,000 2 Months
$100k/year
on average
@
$33,333 / Month
9
10
DEVELOPER DO’S
• Get multiple quotes.
• Have goals around what you are building.
• Read your contract.
• Get an SOW before starting.
• Ask for references of things they have built and contacts.
• Include a stakeholder that will have no less than weekly check-
ins. Daily check-ins are optimal.
11
12
DEVELOPER DON’TS
• Haggle with your developer. Would you ask your lawyer for a
discount? Your accountant?
• Be elusive about your budget.
• Think they know everything about your business.
• Take the cheapest bid just because they are cheaper.
• Think your developer can do it all and do it from a spec you
provided.
• Add scope after the project has started. That will have to wait.
13
14
CONTACT INFO
Mike Bailey
mike@krowdify.com
@krowdify

https://www.linkedin.com/in/michaellbailey
Presentation Link
http://bit.ly/1O4lLG3
15

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Real cost of development

  • 1. “THE REAL COST OF DEVELOPMENT” You wanted the Ferrari but you got this… 1 @krowdifyMike Bailey https://www.linkedin.com/in/michaellbailey
  • 2. WHO ISTHIS GUY AND WHY IS HE CODING MY APP? • Usually coding by themselves but sometimes has a posse with them. • Will usually under-bid any job just to get it. • When you say that’s not in the budget; will simply undercut their bid, sometimes by 50% • Likes to disappear when things get tough. • Will always disappear when the money runs out. Cowboy Coder 2
  • 3. 3
  • 4. 4
  • 5. SYFY.COM One of the most complicated and expensive websites we have developed. 5
  • 6. + + = $12k per week Project Manager Front End Dev Backend Dev Full Stack Dev = $100 per hour average Architect QA + + + = $21k per week + $24k per week = Free Resources March-June Sept-Nov Dec - Feb Feb - March $12k x 8 $12k x 7 $24k x 9 $12k x 4 $444,000= 6
  • 7. 7
  • 8. 8
  • 9. ABC Company XYZ Developers $20,000 2 Months $100k/year on average @ $33,333 / Month 9
  • 10. 10
  • 11. DEVELOPER DO’S • Get multiple quotes. • Have goals around what you are building. • Read your contract. • Get an SOW before starting. • Ask for references of things they have built and contacts. • Include a stakeholder that will have no less than weekly check- ins. Daily check-ins are optimal. 11
  • 12. 12
  • 13. DEVELOPER DON’TS • Haggle with your developer. Would you ask your lawyer for a discount? Your accountant? • Be elusive about your budget. • Think they know everything about your business. • Take the cheapest bid just because they are cheaper. • Think your developer can do it all and do it from a spec you provided. • Add scope after the project has started. That will have to wait. 13
  • 14. 14