Realify your Secret Idea with Lean Startup Methods - HANDOUTS
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The document provides templates and techniques for developing a product using lean startup methods, including making a minimum viable product (MVP) in three hours. It includes templates for creating personas, value propositions, feature lists, metrics dashboards, and testing assumptions. The templates are intended to help structure activities like brainstorming features and metrics to measure during the product development process.
![http://luxr.co
Metrics check @luxrco
© 2013
1 Does the metric begin 2 Is there a time basis? 3 Is there an object basis?
with a number? • “per week” [ ___/wk ] * not required, but super-helpful
• “number of...” [ # ] • “per month” [ ___/mo] • “per user” [ ___/user]
• “average number of...” [avg ] • “per user per week” (fancy!)
• “percent of...” [ % ]
Making metrics actionable
useless vanity good better awesome
% of users % of users
% of new
total number who sign in who post an
sign-ups registered
of registered 3+ times a update 3+
users per
users day, times a day,
week
per week per week
* In this example, posting
an update is a key feature
of the product.
a good metric... a great metric...
...measures the usage of your product by a ...makes you look at all the other metrics
person. The usage should be specific to and say “none of those other numbers
features that deliver value to your user. matter if we donʼt get this right first.”](https://image.slidesharecdn.com/ias2013realify-workshop-handouts-slideshare20130403-130403134135-phpapp02/85/Realify-your-Secret-Idea-with-Lean-Startup-Methods-HANDOUTS-8-320.jpg)
Realify your Secret Idea with Lean Startup Methods - HANDOUTS
- 1. Realify Your Secret Idea with Lean Startup Methods * Make a Product in Three Hours + IA Summit Pre- Conference April 3, 2013 Kate Rutter, Co-Founder, LUXr Association for Information Science and Technology 1320 Fenwick Lane, Suite 510, Silver Spring, Maryland 20910, USA Tel. 301-495-0900 / Fax: 301-495-0810 / E-mail: asis@asis.org
- 2. the Molecule http://luxr.co date @luxrco © 2013 people ve us ha e problem addresses solution
- 3. Persona http://luxr.co date @luxrco © 2013 Behaviors Facts Needs & Goals
- 4. Value proposition 6-up http://luxr.co @luxrco date © 2013 With __________________, _________________ can...
- 5. Value proposition http://luxr.co date @luxrco © 2013 With , can...
- 6. MV P Features http://luxr.co date @luxrco © 2013 To deliver on that, we will build these features: at ure at u re at ure fe fe fe
- 7. Metrics dashboard http://luxr.co date @luxrco © 2013 To assess progress, we will measure these metrics: e tric e t ri c e tric m m m Goal by / / / / / / Notes
- 8. http://luxr.co Metrics check @luxrco © 2013 1 Does the metric begin 2 Is there a time basis? 3 Is there an object basis? with a number? • “per week” [ ___/wk ] * not required, but super-helpful • “number of...” [ # ] • “per month” [ ___/mo] • “per user” [ ___/user] • “average number of...” [avg ] • “per user per week” (fancy!) • “percent of...” [ % ] Making metrics actionable useless vanity good better awesome % of users % of users % of new total number who sign in who post an sign-ups registered of registered 3+ times a update 3+ users per users day, times a day, week per week per week * In this example, posting an update is a key feature of the product. a good metric... a great metric... ...measures the usage of your product by a ...makes you look at all the other metrics person. The usage should be specific to and say “none of those other numbers features that deliver value to your user. matter if we donʼt get this right first.”
- 9. Techniques checklist http://luxr.co @luxrco © 2013 Use basic supplies: sharpies, stickynotes and white paper Dump & sort & 2x2 organizing Go wide, then decide Generate independently, discuss as a team. (3 people ideal) Work at the wall Quiet read (before discussion) Sketch (especially of people) Share info with Information radiators Timebox (speed kills the censor) Quick decisionmaking (dot vote, stack-rank)
- 10. http://luxr.co @luxrco © 2013 4 Bonus Templates (Not used in the workshop, but handy for future work...)
- 11. Metrics information radiator http://luxr.co @luxrco © 2013 / / to / / metric start date end date Values Date / / / / / / / / / / / / Metric value Notes
- 12. Purpose statement http://luxr.co date @luxrco © 2013 Of all the things you could be doing, why are you doing this product idea? drafts My purpose with this product idea is...
- 13. Vision pyramid http://luxr.co date @luxrco © 2013 purpose... product... (it may pivot) ⤷ ⤷ ⤷ values...
- 14. Assumptions http://luxr.co date @luxrco Testing now © 2013 1 Next up Riskiest 2 3 Assumption Later