Record labels manage artist brands and distribute, promote, and produce their music and videos. They sign artists to contracts. Independent labels like Boy Better Know specialize in niche genres like grime and have fewer widely known artists. Boy Better Know would be a good fit for an artist in my genre because its pioneers like JME and Skepta represent grime. Copyright law protects songs and albums, requiring permission to use music. When using copyrighted music in a video, I must contact the record label and get approval for my intended use and pay any necessary fees.