Recovered file 2!
- 1. Critical Evaluation Hanna- Mariam Chowdhury Candidate Number: 7609 Centre: 10508
- 3. Forms…
- 4. Conventions: Used and Challenged Used Conventions!!! CHALLENGED!!! Sound Codes for instance, music, silence and sound effects were used in our clip Trio FM used an Agony Aunt . We modernized our theme tune which challenges usual conventions of theme tunes- which are usually classical jingles. Headlines Two hosts were used whilst presenting the newscasts, which is the same as the radio station, Capital FM and especially the Capital event of the Jingle Bell Ball. Interactivity We challenged news casts by adding an Agony Aunt which enables the listeners to interact with the radio station. Sports, Political and Entertainment News. Many radio stations do not broadcast their topics within the beginning of the newscast but Trio FM challenges this. There was played which related to each topic- for instance when the story of the Olympic stadium was broadcasted, heroic and ambitious music was played to accompany the story of the Olympics. Lead story broadcasted first Own theme music was broadcasted during the intervals between the newscasts.
- 6. Regional identity : • The regional identity of the interviewee was from London, but from an educated background Social class : • Educated working class male Age : • Middle Aged Archetype : • Subverts to what a typical working class worker would do as he fought for his rights and is a socialist. He is a strong, independent and socially/ politically aware man.
- 7. Regional Identity Social Class Age Archetype • The interviewee appeared to be from an urban area of England which is inhabited by many middle class. • Middle Class • Middle Aged • Archetype as she does not conform to the stereotype of a middle aged ethnic woman. She is an articulate and successful woman who speaks using received pronunciation which is how only a small percentage of ethnic women communicate.
- 8. The representations of the various interviewees in the Vox Pop: Regional Identity: Most people who we interviewed were from East London. Social Class: Working class people were interviewed and asked about their thoughts on the Olympic stadium. Age: The people we interviewed were young adults, aged 18-20. Archetypes.- The people who were interviewed subverted the stereotypes associated with young people, which are rude, violent and aggressive. The people who were interviewed were articulate, respectful and expressive.
- 9. One Pound Fish Man- Muhammad Nazir. Regional Identity: British Pakistani living in Ilford, Newham. He had an evident Pakistani accent. Social Class: Working class. Age: 40 + Archetype: Subverts the stereotype of middle aged south Asian/ ethnic men because he is well known for his signature song, One Pound Fish which went on to become a hit. His personality is bubbly and eccentric and he is represented as successful and creative.
- 10. Q3. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR PRODUCT? WHY? Hanna-Mariam Chowdhury 12A1
- 11. WHAT IS THE IDEAL RADIO STATION? The ideal station which would be the most apposite
- 12. KISS FM 100 The location of the London studio is: London, East Anglia, Seven Estuary. Frequency: FM, DAB, Sky and Freeview News: Sports news, showbiz and strange news. This station usually broadcasts music much more than news. Average listener: 5.3 hours.
- 13. WHY OUR RADIO STATION IS SUITABLE FOR KISS 100 In our station we have sports, some hard news and plenty of entertainment. Entertainment Hard News Sports
- 14. WHY OUR RADIO STATION IS SUITABLE FOR KISS 100 (LANGUAGE AND AUDIENCE) The language of our radio station is very friendly but articulate in the essence that the language is formal but has a hint of a welcoming approach to the listeners. The audience of our radio station is similar to that of Kiss 100; they have an age range of 16-25 whilst our station is for 16- 18 year olds.
- 15. CARRYING AND COMPARING… Issues: 1. Many showbiz clips are carried the same way that Trio FM broadcasted our clips, in a very light but serious manner Interest: 1. Both stations have an interesting aura and present their news stories in a thought provoking manner Ideologies: 1. The ideologies are both very parallel because both stations broadcast similar stories
- 16. SIMILARITIES IN STRUCTURE Structure: the structure of our station and that of Kiss FM, which consists of simple and short news stories which are concise and to the point Hosts: The hosts are very outgoing and have a welcoming approach to the listeners Time duration: the time of each clip is generally similar throughout, the clips are diminutive
- 17. CAN OUR RADIO STATION OFFER SOMETHING NEW? Local News (Proximity) Agony aunt segment
- 20. Demographic Location: East London/ Borough: Tower Hamlets Age: 16-20 Gender: Male and female Class: Working class
- 21. Psychographic The two main groups within this section are the Reformers and Explorers. The Reformers: They are aware of their surroundings and do not favour materialistic goods. They do not conform to the idea of a typical teenager. The Explorers: They search for knowledge, obtain much energy and have different values to the norm.
- 22. SURVEY MONKEY!
- 23. Q5. How did you address/ attract your audience? Hanna Chowdhury 12A1
- 24. MUSIC • Trio FM used music to engage our audience. We had upbeat, pop music which engaged the audience as young people enjoy pop music and the atmosphere it promotes for young people.
- 25. Stories • Trio FM carefully selected specific stories which would attract and appeal to the target audience, which are young people. We used the story of the “ One Pound Fish Man” because he was firstly filmed by young people and his humorous song and catchy video grabbed the attention of the youth. In addition, many of his fans are teenagers as he introduced a funny and new song which appealed to the youth, especially those who are fans of music. • The Trio FM story on Rylan also appealed to young people who are avid followers of the famous British talent show, “The X Factor”. The usual contestants on this talent show are ballad singers and the songs and performances are not always as attention-grabbing, fun and new as Rylan Clarke, who immediately became the ultimate fun factor of the show. Many young people conversed and tweeted about his eccentric ways and thoroughly enjoyed his time on the show whilst loving the attention he received from all the young people. Our third story is about the Olympic stadium which held the young peoples attention for a long period of time as the games were hosted in the very city which also hosts Trio FM: London. • Our last story was about job opportunities available to young people which appealed to our audience because many 16-20 year olds are searching for jobs and the interview with an experienced work related coordinator reassures the youth because there are definite job and volunteering opportunities available to young people.
- 26. Vox Pop • As the Olympics occurred in East London, many people, especially our target audience visited the stadium and watched, even PARTICIPATED in the games. Our Olympic stadium newscast and vox pop on what should be done with the stadium which served its purpose so well. Our vox pop engaged young people/ listeners because it is a local news story and involves the young residents of East London. Our fourth story appealed to young people as it was about anti government cuts which will effect all young peoples futures. The outside broadcast enabled young people to engage with the news story because it enabled them to experience how serious the demonstration against the government cuts is as well as allowing them to feel the distress of the people and particularly the young people who would be effected.
- 27. The Hosts • The use of hosts that are within the age range of the target audience engages the use of hosts that are within the age range of the target audience. The young people are engaged to the sound of the voices of the hosts because they are very welcoming and bubbly which encourages more people to listen to them as they can engage with their peer groups and are able to understand what the hosts are saying from a young persons point of view.
- 28. Audio • We added a variety of audio inserts in our radio station: short clips (One Pound Fish Man), an interview (With A. Coke about job opportunities) and an outside broadcast (Anti- cuts demonstration). Adding these various clips meant that the audience would not only hear the voices of the hosts, but also the atmosphere elsewhere. In addition, we not only hear the voices of news presenters but atmosphere also changes and it is interesting and holds the attention of the listeners.
- 31. Q6) WHAT HAVE YOU LEARNT ABOUT TECHNOLOGY? Hanna-Mariam Chowdhury 12A1
- 32. HOW HAVE YOU WORKED WITH TECHNOLOGY? I have worked with technology by using a Dictaphone as well as a recording studio (for my preliminary task). The Dictaphone was a simple yet helpful component in our work. For instance we used a Dictaphone in order to record our interviews and vox pops. The recording studio enabled us to record our preliminary tasks and we also recorded using a microphone Technology holds a significant part of our lives and communication to everyone in the outside world is done through the use of technology. It has rapidly improved lives. Without technology, we would not be aware of the outside world as radio and televised news help us understand current affairs and world issues.
- 33. CONVERGENCE Convergence: This is the view that technology has improved so far, to the extent where technological media such as music, newspapers and radio can be converged into a single item of technology for instance, a mobile phone. The iPhone is a good example for convergence. This is because it has music, social networking, instant emailing/ messaging, news, radio and many more qualities within one simple piece of technology.
- 34. WHAT HAVE I DISCOVERED WHILE WORKING WITH TECHNOLOGY (ADVANTAGES)… I have discovered that technology holds a significant part of a person’s life, especially those living in the West, where technology is usually taken for granted and casually immersed in an individual’s daily lifestyle. As technology has grown throughout the years, it has now become a cultured part of our daily activities and has immensely improved our lives. Technology is simple to use, quick and efficient. We can contact whoever, be it an emergency or simply a friendly chat to someone you do not see on a daily basis.
- 35. WHAT I HAVE DISCOVERED WHILE WORKING WITH TECHNOLOGY (DISADVANTAGES)… As technology controls society, it also indoctrinates many members, particularly impressionable young people (the desire to own the latest technological devices). Technology, although has improved and advanced life, places humans / individuals in delicate yet controlled frame of minds. It seems that technology is rather unhealthy for humans in general, although it has enhanced our lifestyles, it has also reduced individuals to mere forms of existence which rely on technological devices to bring us happiness. Individuals tend to become obsessed with technology and this is unhealthy for the human mind and body.
- 36. IN CONCLUSION- MY VIEW ON TECHNOLOGY… Yes, technology has enhanced our living styles and personal, social lives but has defumigated effects on human consciousness and interaction with their surroundings for some users of technology.
- 37. HOW FAR HAS TECHNOLOGY REALLY COME? Technology has drastically improved through the years, for instance, computers have gone from chunky to slender in a matter of years. Software has also developed a lot for instance, Microsoft Word has improved drastically and modern, sophisticated formats and layouts have replaced the software performance and appearance. Moreover, technology has improved live in the essence that equipment in hospitals have been considerably enhanced. Technology has been modified to suit our personal lives.
- 38. WHAT DOES THE FUTURE HOLD FOR TECHNOLOGY? The future for technology, in my opinion, is rather exciting as we can already see the large changes which have taken place and occurred throughout the invention of the first technological machines and products. One very interesting piece of technology which has changed society tremendously is the mobile phone. It began as a large block phone (with an Ariel) and has transformed into appealing, slender and modern phone, such as the iPhone or Samsung Galaxy Ace. Technology may also create a more sustainable future. This is because technology may enrich our lives further in the future and help us through any challenges we face through our lives.
- 39. DAB RADIO DAB Radio: This form of radio is becoming the new and latest version of radio and digital radio. Digital Audio Broadcasting has improved reception therefore is pleasant for listeners. Used in several countries, particularly in European countries. Quick and easy tuning and there is no requirement of looking for a good signal.
- 40. MY WORK WITH AUDACITY… I worked with Audacity to create and finish my preliminary task. We recorded the preliminary task in the recording studio. Sonia and Shima were the hosts of the radio station and I was the guest. In our clip we included the topic of the latest Apple product: the iPhone 5. In this extract I aired my view about the iPhone. The clip was edited using Audacity, where we were able to cut the length of our clip, we were able to minimise and maximise sound where it suited the clip.
- 41. Q7. COMMENT ON THE PROGRESSION YOU HAVE MADE IN YOUR LEARNING FROM THE PRELIMINARY STAGE TO THE FULL AND FINAL PRODUCT Hanna-Mariam Chowdhury 12A1
- 42. WHAT I HAVE LEARNT… • I have learnt that a viewer of a show or a listener of a radio station can call in a report anything that has offended them so OFCOM can check if any of its regulations have been violated. OFCOM • I have learnt that journalists have ethical rules to follow and the news generally has many standards e.g. telling the truth. News Values and Standards • I have learnt many beneficial skills such as communication, patience and organization. Gained Confidence • Planning has helped me become more organized because I was required to organize and fulfill my role in the group to ensure everything went well. Planning