Recruiter Skills: Boolean/Search Operators & Prospect Messaging
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The document outlines training on Boolean search techniques specific to recruitment, including the use of Boolean operators (AND, OR, NOT) and search strategies for effective prospect messaging on platforms like Google and LinkedIn. It emphasizes the importance of crafting precise search strings and using effective communication strategies to engage potential candidates. Key elements of successful prospecting messages are highlighted, including the necessity for authenticity, clear calls to action, and personalized subject lines.
Recruiter Skills: Boolean/Search Operators & Prospect Messaging
- 1. Recruiting Skills Boolean/Search Operators & Prospect Messaging 1 www.gregmallory.com
- 2. 2 Covered in this training: What is Boolean? Search Strategies using Boolean Prospecting Analogy Effective Messaging
- 3. 3 Every Search begins with… Deductive Logic NOT You’re Welcome!
- 4. 4 managernursenurse managernurse AND OR NOT The AND operator will return results that include both keywords; nurse and manager The NOT operator will return results that include nurse and exclude manager or “nurse manager” The OR operator will return results with only nurse, with only manager and with both nurse and manager. Most tools, databases and search engines recognize the 3 Boolean operators though their syntax varies… The 3 Boolean Operators manager
- 5. 5 Boolean + Search Operators Google Syntax •Syntax = Space between keywords •Results that include both keywords; nurse and manager AND nurse manager •Results that include one or both keywords • Use OR or | (the pipe symbol is located on the right side of the keyboard under Backspace OR nurse | manager •Syntax = Minus sign (-) •nurse –manager = “nurse” but not “manager” NOT nurse –manager •Use to find an “exact phrase” • Quotations must be facing the correct direction “ ” “nurse manager” •Use to match one or more unknown words in an exact phrase (must be in “”) * “ * nurse manager” •The keyword must appear in the title of the page •intitle:nurse intitle: intitle:nurse manager •The keyword must appear in the URL of the page •inurl:manager inurl: inurl:nurse manager •Search only one website or domainsite: site:www.linkedin.com •Find documents of the specified type •Supported exts: filetype: filetype:pdf •The terms must appear in the text of the page.intext: intext:“nurse manager”
- 6. 6 Search Operators Pop Quiz 6 Results that include both keywords; nurse and manager Results that include one or both keywords Use to find an “exact phrase” Keyword excluded from results Match one or more unknown words in an exact phrase Keyword must appear in the title of the page The keyword must appear in the URL of the page Search only one website or domain site: Find documents of the specified type intext: AND OR NOT “ ” * intitle: inurl: filetype: Keyword must appear in the text of the page. 1 2 3 5 6 9 8 7 4 10
- 7. 7 Search in Google – Important Tips 7 Search strings are limited to 32 words Use Verbatim mode to force search results based strictly on your search string • In an attempt to improve search results for the masses, Google uses semantic search in it’s search algorithm to better understanding the intent of the searcher through contextual meaning. • Google search limits search strings to 32 words • Each word is also limited to 128 characters 2. Click on Verbatim To Activate Verbatim Mode 1. Click on “Tools” Benefits of Verbatim mode • All search terms included in results • Match exact spelling • Use the same tense (e.g., “is” and “was” will be seen as distinct) • Use the same verb form (e.g., “swimming” and “swim” will be seen as distinct). • Use the same plural vs singular form (e.g., “hat” and “hats” will be seen as distinct)
- 8. 8 Covered in this training: What is Boolean? Search Strategies using Boolean Prospecting Analogy Effective Messaging
- 9. 9 Search Strategies – Google search bar 9 Cut & paste in your Google search bar: inurl:resume | intitle:resume “rn” | “registered nurse” How would you describe the results of this search? Enter this search string in your Google search bar: inurl:resume | intitle:resume “rn” | “registered nurse” -jobs - job -sample -template -apply - application -talent -recruiter Use NOT/- to reduce the “noise” Using a role that you are currently sourcing, write a Search string to find resumes. >Screenshot your results Learning Exercise
- 10. •2 types of profile URLs •Include both (“in” & “pub”) in your Search String: Example: 10 Search Strategies – Site Search aka x-raying 1010 Identify the URL patterns that will surface profiles from the site being searched Use the URL to Eliminate Noisy Search Results •Find the text in the URL that the noisy results have in common •Use –inurl: command to eliminate it •Add -inurl:“dir” to Search String •Re-run Search Noisy Results Site Search = Unlimited profile views site:www.linkedin.com/in | site:www.linkedin.com/pub
- 11. Search Strategies – Site Search aka x-raying 11 Identify the URL patterns that will surface profiles from the site being searched
- 12. 12 Search Strategies – Site Search 12 Identifying the site’s structured word patterns to correctly identify profiles on the site 1. Look over the website to find a snippet of data that all of the results you are looking for have in common 2. Add the found snippet to your Search String • “Greater Seattle Area”
- 13. 13 Search Strategies – Site Search 13 Identifying the site’s structured word patterns to correctly identify profiles on the site 3. Test & Adjust • “Greater Seattle Area” VS. intext:“Greater Seattle Area”
- 14. 14 Search Strategies – Site Search aka x-raying 14 •site:indeed.com/r •site:quora.com/profile •site:linkedin.com/in/ | site:linkedin.com/pub/ -intitle:"profiles" -inurl:"dir/“ •site:zoominfo.com -inurl:"people-search" -inurl:"pic“ Using a role that you are currently sourcing, write a Site search string for each of the sites below. Screenshot your results Learning Exercise
- 15. 15 Search Strategies – Document Sourcing Which documents should you search for? 15 • Resumes • Conference Attendee lists • Employee rosters • Lead lists • Candidate Research lists Supported Filetypes •PDF •XLS • PPT •DOC •ODP (OPENOFFICE PRESENTATION) •ODS (OPENOFFICE SPREADSHEET) •ODT (OPENOFFICE TEXT) •RTF (RICH TEXT FORMAT) •TXT (TEXT) •XML (EXTENSIBLE MARKUP LANGUAGE)
- 16. 16 Show what you know… 16 Skills Assessment – Boolean 1. List all of the Boolean operators usable in the Google search bar 2. Find RNs (any specialty) in Rhode Island with a "gmail.com" email accounts. 3. Find RN resumes. All results should be PDF or Word files 4. X-ray a website that contains RN profiles. Limit your search results to one website 5. Re-write this Boolean String to eliminate most of the "noise". Your final results should predominantly consist of profiles of individual RNs resume ("RN" OR "registered nurse") seattle -(practical OR practitioner OR associate OR assistant)
- 17. 17 Covered in this training: What is Boolean? Search Strategies using Boolean Prospecting Analogy Effective Messaging
- 18. 18 How you think makes the all the difference Understanding A good analogy Empathy 18 They study and understand the behavior patterns of their prey Sport fishermen, game hunters and Dog “the bounty hunter” all have one thing in common… To understand the behavior patterns of a prospect combine… •Intellectual empathy is an awareness of the need to imaginatively put oneself in the place of others so as to genuinely understand them. •An Analogy If an offer extended is equal to a marriage proposal and the 1st day is equal to the wedding, what is a prospecting email from a Sourcer/Recruiter equal to? Learning Exercise
- 19. 19 A prospecting message is equal to… 19 The “pick-up” line Ranging in style from simple (“Hi my name is…”) to the most absurd, the often bemoaned pick-up line is simply an attempt to spark a conversation. 1. Self-centered (focus on my win, only) 2. Attempting to move too fast 3. Recipient unclear of how they could benefit 4. Delivered to the wrong person (Out of league, wrong orientation, unavailable/status) 5. Poor delivery (sounds canned/unoriginal, feels impersonal, boring/uninteresting) 6. Over-sells/under-sells 7. Poor Situational Awareness (timing/location/volume/tone) 7 Elements of a bad “pick-up” line
- 20. 2020 7 Elements of a bad “pick-up” line •1. Self-centered (focus on my win, only) •2. Attempting to move too fast •3. Recipient unclear of how they could benefit •4. Delivered to the wrong person (Out of league, wrong orientation, unavailable/status) •5. Poor delivery (sounds canned/unoriginal, feels impersonal, boring/uninteresting) •6. Over-sells/under-sells •7. Poor Situational Awareness (timing/location/volume/tone) Poor messaging is to “no response” & tarnished recruitment brand as Bad pick-up line is to solo Uber ride and drunk dialing Using the “pick-up” line analogy as your guide, identify which of the 7 elements are present in this real email message. Learning Exercise
- 21. 21 Hall of Shame 21 Text message received by a friend that does NOT and will NEVER sing… MRW When a recruiter says I’ll be a “great fit”, but just in case, who else do I know?
- 22. 22 Covered in this training: What is Boolean? Search Strategies using Boolean Prospecting Analogy Effective Messaging
- 23. 23 Effective prospect messages… 23 “The people you want to reach the most are the ones who, by default, delete emails” – Seth Godin Strong Subject Line Authentic & prospect focused Include a “Call to Action”
- 24. 24 Subject Lines Matter 24 Length • Long subject lines will get cut off by mobile devices • Stick to 50 characters or less Personalization • Emails that include the first name of the recipient in the subject line have up to a 26% better response rate • Name or location in the subject line adds a feeling of rapport • Don't get creepy Action • Subject lines that begin with action verbs tend to be a lot more enticing • Actionable subject lines instilling urgency and excitement. Urgency • Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate. 35% of email recipients decide whether or not to open an email based on subject line alone 69% of email recipients report email as Spam based solely on the subject line 35% of business professionals check email on a mobile device Test your Subject Line
- 25. 25 Authentic & Prospect focused 25 Call to Action •Prospect Focused (WIFM) •Write in your “voice” •Tell them the specific reason you are interestedDO •Generic Flattery •Hyperbole •Poor targeting •Written by a toddler or an Attorney DON’T Research shows that people are more responsive and willing to help if they’ve been given clear directions. You sent them a message for a specific reason, usually to draw attention to a job or opportunity, so make sure the candidate knows that! Possible next steps could involve: •A simple ‘reply’ •A follow up call •An in-person meeting •A formal interview Be specific with your next step. If you’d like to arrange a call, provide a few times that work and ask the candidate to select one. Reduce the mental energy that candidates need to expend answering your message, and make it far more likely that they’ll respond.
- 26. 26 A Final Word… 26 Thought leaders aren’t brilliant. They just know how to find the relevant knowledge from seemingly unrelated knowledge pools and bring it back in a consumable format for their industry. Go beyond the obvious
Editor's Notes
- #4: What is Boolean? – Read Definition – a logical way to symbolically show the relationship between Pronunciation – BOO LEE UN 3. George Boole (1815–1864) was an English mathematician and a founder of the algebraic tradition in logic. He worked as a schoolmaster in England and from 1849 until his death as professor of mathematics at Queen’s University, Cork, Ireland. He revolutionized logic by applying methods from the then-emerging field of symbolic algebra to logic. 4. Boolean/search operators + thinking like a detective = Finding Prospects Let’s talk about the Boolean Operators
- #5: Most people call a search string “Boolean”, but in reality, there are only 3 Boolean operators The AND operator will return results that include both keywords; nurse and manager The OR operator will return results with only nurse, with only manager and with both nurse and manager. The NOT operator will return results that include nurse and exclude manager or “nurse manager” Important to keep in mind… While most tools, databases and search engines recognize the 3 Boolean operators though their syntax varies Syntax=the structural format in which it is entered into the search bar
- #6: There are quite a few different search engines, (Bing, Duck Duck Go, and more). For this training, we will be focused on Google only. The 3 Boolean Operators are always CAPITALIZED when used in a tool or search engine that recognizes the original Boolean Syntax (AND, OR, NOT)
- #7: Quiz Everyone off mute Everyone participate
- #10: Everybody open up a browser - cut and paste How would you describe the results? C Use NOT to clean up the results Learning Exercise
- #11: Site Search/ X-raying a site Identify the URL patterns that will surface profiles from the site being searched Why xray LI? Using Linkedin 2 types of profile URLs – include both C Noisy Results - We aren’t quite done yet. Use URL to eliminate the Noisy search results First thing is to Find the text in the URL that the noisy results have in common C Use -inurl
- #12: Here is another example 1. Bad results – we are looking for individual profiles 2. Find the text in the URL that the noisy results have in common 3. C 4. Use –inurl: command to eliminate it Re-run Search 5. Still not individual profiles – Wash Rinse Repeat
- #13: Let’s get a bit deeper into Site search Identifying the site’s structured word patterns to correctly identify profiles on the site Identify common text Add text to search string Using LinkedIn – look at the people filters C Greater Seattle Area C The Linkedin search results all show location in this format Step 3…..