Redefining Integration - The End of the Black Box
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The document discusses integration challenges faced by various companies and how Bluewolf's Integration as a Service (IaaS) offering provides a more effective solution. IaaS offers renewable low-cost subscriptions, 24/7 support, guaranteed results, and focuses on end users and business processes rather than technology. It highlights case studies of companies that used IaaS to seamlessly integrate systems, increase productivity, and refocus IT staff on business enablement rather than integration maintenance. The presentation concludes by inviting attendees to Bluewolf's booth to learn more about their IaaS offerings.
Redefining Integration - The End of the Black Box
- 1. Redefining Integration: The End of the Black Box Glen Stoffel, Bluewolf Lou Fox, Bluewolf Jeff Kaplan, THINKstrategies Track: Large Enterprise Deployments
- 2. Bluewolf’s Experience = Your Success 2002 2003 2004 2005 Platinum Partner 1 st custom application development Executed Multi-National User Adoption Plan Program SFDC Innovation Brought To: 700+ Implementations 150+ Integration Projects 35,000+ Trained Users Salesforce.com Partner 2001 2000 1 st salesforce.com Enterprise Integration Tool Launched Adoption-to-Addiction 1 st Ajax engine co-developed w/ SFDC ESI – top on AppExchange 600 users trained in 36 hours Customer Success Guarantee ™ Instantaneous Integration 2006
- 3. End User Training Potential Value Realized Value Define Success Criteria Measure, Manage, Support Desired Outcome Customer Success Guarantee ™
- 4. Redefining Integration: The End of the Black Box
- 6. What does Adoption have to do with IT ?
- 7. Integration Patterns Opportunity-to-Order Product Inventory Sync Account Master Opportunity-to-Quote Account Master Opportunity-to-Order Opportunity-to-Quote Product Inventory Sync Integrating Departments backoffice staff Finance Fulfillment Services Operations
- 8. “ But we’ve already invested hundreds of thousands in our corporate standard integration solution?” The Corporate Standard Myth
- 9. “ Nothing up our Sleeve…” Demo Sales Updates Opportunity Stage Finance Approves and Edits Account Sales checks account status
- 10. Now that Technology is out of the way, can we talk about Integration?
- 11. Evolution Toward Integration Efficiency Client Server years $,$$$+ days IaaS Integration as a Service $ weeks Enhanced Tools $$ months Introduction of SaaS API’s $$$ Faster . . . Better . . . Less $$$
- 12. Integration as a Service - IaaS Redefinition $$'s down.... Accountability up Renewable low cost subscriptions 24/7 SLA‘s Guaranteed Results End User and Business Process Focus up Expert consultants who understand your business process Professional Adoption teams supporting end users Technical Account Managers….not bug trackers… Departmental Integration IT burden down, Business Enablement up UI built directly into SFDC Agile Deployments Open-Source Integration Procedures Corporate Standard Web Standards
- 13. Sounds great…. You go First!
- 14. IaaS Subscribers Relax…You’re not Alone Business Services Financial Manufacturing Media/Internet Technology Telecom Healthcare/Pharma Retail/Services Non-Profit
- 15. Don’t take our word for it…..
- 16. David Hong Director, Sales Operations R2 Technologies Bill Doane Manager, Print Advertising Systems Jonathan Miller VP Sales & Marketing Systems Jeff Kaplan Managing Director Moderated By: Dow Jones / Wall Street Journal Standard & Poor’s Larry King Sales Director, New Markets LivePerson
- 17. Jeff Kaplan - THINKstrategies Founder/Managing Director, THINKstrategies www.thinkstrategies.com Founder of the Software-as-a-Service (SaaS) Showplace, www.saas-showplace.com Former VP of Marketing and Business Development for several technology firms. Former analyst at, IDC Meta Group Dataquest
- 18. Panelist Profile Company Overview Leading CAD solution in the early detection of breast cancer and lung disease 32 sales reps in 3 countries Recently acquired by Hologic Integration Challenge Connecting ERP to CRM Flexible to time sensitivity through the day Integration Solution Bluewolf ESI tool Customized data integration and frequency of processing of orders Results Seamless integration between old ERP and new CRM Ability to process orders and ship products on time INDUSTRY: Medical Devices EMPLOYEES: 150 GEOGRAPHY: Global INTEGRATION – BUSINESS PROCESS: Opportunity to Order, Account Master Sync, ERP >> CRM, etc.. # USERS: 86 INTEGRATION – Technology: Database with Proprietary Application, Application Integration, Custom Code NAME: David Hong Role/Title: Director of Sales Operations
- 19. Panelist Profile Company Overview Anchored by the world's leading business publication, The Wall Street Journal — and its international and online editions, — the Consumer Media Group also includes Barron's , Far Eastern Economic Review , MarketWatch from Dow Jones and The Wall Street Journal Radio Network . Integration Challenge Keep synched with Corporate Data Warehouse supplied by 3 Advertising systems Maintain Agency/Advertiser relationships across multiple products Integration Solution ESI AJAX Forecasting App (sControl) Results Self Implemented with some SME consulting INDUSTRY: Media EMPLOYEES: 7500 GEOGRAPHY: Global INTEGRATION – BUSINESS PROCESS: Account Master Sync, Forecasting Actuals, Agency # USERS: 1000+ INTEGRATION – Oracle Data warehouse, custom AJAX forecasting application (sContol) NAME: Bill Doane Role/Title: Manager of Print Advertising Systems
- 20. Panelist Profile Company Overview Global leader in financial market intelligence, providing data and information, ratings and research, quantitative analytics, insight and benchmarks – serving investors, issuers and intermediaries. A division of The McGraw-Hill Companies Integration Challenge Matching and Parenting of Accounts Keeping account data clean Many sources Multi-country, multi-language Back-office Financial Integration Solution Data Exchange Hub Combination of Informatica, Tibco, Trillium, Oracle, and custom java code Data is constantly cleaned Results Sales system rolled out this year Will be using ESI to hit current deadline Will consider ESI to replace homegrown code INDUSTRY: Financial services EMPLOYEES: 7500 GEOGRAPHY: Global INTEGRATION – BUSINESS PROCESS: Populate SFDC with internal sources of data; feed other systems downstream from CRM # USERS: 450 – Today 750 – Yr End INTEGRATION – Technology: Oracle, Tibco, Informatica, Trillium, custom java code NAME: Jonathan Miller Role/Title: VP, Sales & Marketing Systems
- 21. Panelist Profile Company Overview Leading provider of online communication solutions, including Chat, Click-to-talk, Email and FAQ/Knowledgebase 5,000 Customers Worldwide, NASDAQ,(LPSN) Integration Challenge Limited development resources internally Needed a solution that was easy for customers to deploy and configure Integration Solution Leverage ESI to provide the integration layer between our two systems. Customer Lead and Service information captured via a chat is passed automatically into each customers SFDC Org. Solution currently available on AppExchange Results Currently using it to support our own internal business 20% increase in agent productivity INDUSTRY: Technology EMPLOYEES: 180 GEOGRAPHY: Global INTEGRATION – BUSINESS PROCESS: Pass vital chat information from our system into SF.com, to support sales and service interactions # USERS: 140 INTEGRATION – Technology: Leveraging ESI to fully integrate LivePerson’s Chat technology with SF.com for both service and sales NAME: Larry King Role/Title: Sr. Dir, New Markets
- 22. Integration as a Service - Scorecard 1) Is your corporate server closet growing? (coat closet) 1.....2.......3.......4........5(growing rapidly) 2) We have hired new IT staff to support integration? (refocus staff) 1.....2.......3.......4........5(increased staff) 3) I love to be woken up in the middle of the night to support integration? (someone else’s problem) 1.....2.......3.......4........5(night owl) 4) User Adoption is my responsibility? (absolutely) 1.....2.......3.......4........5(what do users have to do with integration?) Are you an On-Demand Company? Bluewolf - booth 1010
- 23. Come Learn about Bluewolf’s IaaS offerings Booth 1010 and Relaxation Oasis www.bluewolfgroup.com 1.866.455.WOLF Text “bluewolf” to 66937 Right Now! ESI (Enterprise Salesforce Integration) DRE (Data Replication Engine)
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