Redraft coursework
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This document outlines assignments for a media studies course, including revising past work. It provides details on two assignments: 1) Analyzing advertisements and creating an original ad, focusing on audience and media language. 2) Choosing a previously completed assignment about film or music promotion to revise, analyzing cross-media representation and designing promotional materials. Evaluation criteria focus on analyzing media texts, research and presentation skills. Deadlines are provided for revising assignments and taking an exam on action/adventure films.
Redraft coursework
- 1. Unit 2: Understanding the media: Coursework
- 2. This is the work you did in Year 10. You should re- draft two assignments in the light of your greater understanding to make them the best you possibly can. You can change them quite significantly if you feel you could do better. Due in Friday 11th February.
- 3. Unit Learning OutcomesThis is what you have to prove across 3 assignments.AO2 Analyse & respond to media texts/topics, key concepts & appropriate terminology (10%)AO3 Demonstrate research, planning and presentation skills. (10%)AO4 Construct and evaluate their own products using creative and technical skills. (10%)
- 4. Assignment 1: Introduction to Media (15 marks)Advertising and Marketing1. Analyse two print or viral advertisements. How effective are they in selling their products?2. Design your own advertisement for a product targeted at a specific audience.You should design the advertisement itself.
- 5. Check you have considered these points in your response:• effect of media language• denotation and connotation• discussing how narrative is suggested• making judgements about who the target audience might be• identifying a possible secondary audience or considering how the product might be consumed.
- 6. Responses may be submitted in a variety of formats such as annotations, charts, bullet points, continuous prose, or a combination of any of these.Design tasks should demonstrate how you have used information and what you’ve have learned about from them about the medium and its codes and conventions.Presentation should be as good as possible
- 7. Mark schemeAnalyse & Respond Level 6 9–10 marks Candidates produce convincing and effective analyses of media texts and explanation of their pre-production work. Media terminology is used extensively and effectively. The consumption of texts by particular audiences is discussed in detail. Responses are cogent and well structured with precise and accurate use of language and arguments clearly supported by evidence.
- 8. Research Planning and Presentation Level 6 5 marksCandidates demonstrate independent and effective evidence of research and planning. Theydemonstrate flair and creativity through their pre-production work which is convincing and engagedand uses appropriate forms and conventions. They draw on relevant products, concepts and contexts.Material is presented skilfully. There is a clear understanding of how audiences are identified and howproduction is tailored to audience needs and expectations.
- 9. Assignment 2 Cross MediaYou did two assignment 2s. in Year 10. Now you choose the one you feel most confident about to re draft. If you do the Film Assignment the film can not be an Action/Adventure one, neither should it be too similar to your Practical Production.
- 10. In this assignment you have to show the interdependence of media texts and how producers seek to achieve synergy where a particular text can be seen to appear on different media platforms. The release of a new film, for instance, will result in a media-wide campaign with material generated across different forms such as Television, Magazines, Radio, Newspapers and the Internet. You will be expected to consider the relationship between different forms and how the form itself influences the nature of the product.The key concepts of Representation and Institutions are your focus on this assignment.Analysis and explanation should be approximately 1000 words in total. Re draft either:
- 11. Film PromotionOrPromotion of Music
- 12. Film Promotion1. Analysis: Compare the impact and effectiveness of two promotional methods used by one film eg – poster; cinema, television or viral trailer; webpage; magazine article; television interview. 2. Design & evaluate Print or web-based/new media – mock-up design for a poster, magazine article, DVD case, internet home page, or other promotional material for a film.Audio-visual media – devise a storyboard fora trailer or a script for a television or radiointerview promoting the same film.
- 13. Promotion of Music 1. Analysis: Explore the way in which oneband or artiste is represented and promoted across at least two different media eg music video, radio or television appearances, magazine interviews oradvertisements, internet sites. 2. Design & evaluate: Print or web-based/new media – mock-up design for a magazine article, recordcompany press release or a web page promoting a band or artiste.Audio-Visual media – devise a storyboard for a music video or a script for a television or radiointerview promoting the same band or artiste.
- 14. Check you have considered these points in your response:• what are the typical codes and conventions of the respective media product?• what devices and techniques have been used to produce them?• how has the product been adapted to suit a particular platform?• how would the product appeal to its audience?• what audience might that be?• what images of people, groups or places are represented?• what different production processes have been required?• how have the texts been financed, scheduled, produced and/or distributed?
- 15. Responses, including explanation of choices, may be submitted in a variety of formats such as annotations, charts, bullet points, continuous prose, or acombination of any of these.Research and Planning tasks should demonstrate sources of information used, what the candidatehas learned about the medium and its codes and conventions, and should be presented as effectivelyas possible. Candidates must present one print or web-based/new media task and one audio-visualplanning task. These will be connected and representative of a cross-media campaign.
- 16. Mark Scheme Analyse & Respond Level 6 17–20 marksCandidates produce convincing and effective analyses of media texts. Media terminology is usedextensively and effectively. The nature and impact of media representation is explored convincingly.There is a convincing and clear understanding and appreciation of institutional aspects of mediaproduction. Responses, including the explanation, are cogent and well structured with precise andaccurate use of language and arguments clearly supported by evidence
- 17. Research, Planning & PresentationLevel 6 9–10 marksCandidates research and plan independently and effectively. They demonstrate flair and creativitythrough their pre-production work which is convincing and engaged and uses appropriate forms andconventions. The two planned pieces clearly complement each other. Material is presented skillfully.
- 18. Assignment 3 Practical Production & Evaluation.Completed.
- 19. Unit 1 Investigating the MediaExam on Action/Adventure Film 13th June 20114