Service Design initiative #03 
REDUX 
Service Design Global Conference 2014 
(talk about “Health Care” topics) 
Copyright 2014 INFOBAHN Inc. All rights reserved. 1
about me 
井登友一(Yuichi Inobori) 
株式会社インフォバーン 
取締役京都支社長 
略歴 
デザインコンサルティング会社にて、ユーザ中心発想によるマーケティングコミュニケーション領域のコン 
サルティング事業に従事し、数多くのペルソナ開発案件を担当。 
その後、株式会社インフォバーンに入社し、現在は企業とユーザ双方にとって幸せを生む最良のコミュ 
ニケーションを、主にデジタル領域において設計・デザインする支援業務に従事。 
2011年6月1日に新規開設された京都支社の責任者を務める。 
日本プロジェクトマネジメント協会(PMAJ)認定プロジェクトマネジメントスペシャリスト(PMS) 
人間中心設計推進機構(HCD-Net)認定人間中心設計スペシャリスト 
好物はポテトフライとかやくご飯、そして美しいものです。 
Copyright 2014 INFOBAHN Inc. All rights reserved. 2
Why is Service Design in 
Health Care advancing? 
Maturity of ... 
 Individual Level 
 Community Level 
 Culture/State level 
Copyright 2014 INFOBAHN Inc. All rights reserved. 3
Key issues 
 Sustainability 
 Problem Solving 
 Participatory 
 Sharing Economy 
Copyright 2014 INFOBAHN Inc. All rights reserved. 4
SIG (Special Interest Groups) 
Health Care 
 Public Service 
 Finance 
 Service Implementation 
Copyright 2014 INFOBAHN Inc. All rights reserved. 5
Who’s Sponsor? 
Public Sector? 
or 
Private Sector? 
Copyright 2014 INFOBAHN Inc. All rights reserved. 6
Featured Session 
Low Cheaw Hwei 
GLOBAL HEAD OF PRODUCT AND SERVICE DESIGN 
AT PHILIPS DESIGN, ASIA 
Copyright 2014 INFOBAHN Inc. All rights reserved. 7
Featured Session 
 Self-Service Only... 
Copyright 2014 INFOBAHN Inc. All rights reserved. 8
Featured Session 
Perceptions and associations of service in Asia... 
hospitality, tourism and leisure 
premium and luxury 
paid privilege 
pleasure and enjoyment 
being served and pleased 
transactional relationship 
Copyright 2014 INFOBAHN Inc. All rights reserved. 9
Featured Session 
PHILIPS’ “Lifeline AutoAlert” 
Wearable device like a pendant for alerting health emergency. 
Copyright 2014 INFOBAHN Inc. All rights reserved. 10
Featured Session 
Designed by Service Design Approach 
Copyright 2014 INFOBAHN Inc. All rights reserved. 11
Featured Session 
Copyright 2014 INFOBAHN Inc. All rights reserved. 12
Featured Session 
Neighborhood Health Screening 
Needs and barriers 
Copyright 2014 INFOBAHN Inc. All rights reserved. 13
Featured Session 
Self-help 
Needs and barriers 
Copyright 2014 INFOBAHN Inc. All rights reserved. 14
Featured Session 
H2H 
(Hospital to Home) 
Consumer Healthcare 
Copyright 2014 INFOBAHN Inc. All rights reserved. 15
Surprise and Entertainment 
Copyright 2014 INFOBAHN Inc. All rights reserved. 16
Copyright 2014 INFOBAHN Inc. All rights reserved. 17
Copyright 2014 INFOBAHN Inc. All rights reserved. 18

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Redux of Service Design Global Conference2014 (about Health Care topics only)

  • 1. Service Design initiative #03 REDUX Service Design Global Conference 2014 (talk about “Health Care” topics) Copyright 2014 INFOBAHN Inc. All rights reserved. 1
  • 2. about me 井登友一(Yuichi Inobori) 株式会社インフォバーン 取締役京都支社長 略歴 デザインコンサルティング会社にて、ユーザ中心発想によるマーケティングコミュニケーション領域のコン サルティング事業に従事し、数多くのペルソナ開発案件を担当。 その後、株式会社インフォバーンに入社し、現在は企業とユーザ双方にとって幸せを生む最良のコミュ ニケーションを、主にデジタル領域において設計・デザインする支援業務に従事。 2011年6月1日に新規開設された京都支社の責任者を務める。 日本プロジェクトマネジメント協会(PMAJ)認定プロジェクトマネジメントスペシャリスト(PMS) 人間中心設計推進機構(HCD-Net)認定人間中心設計スペシャリスト 好物はポテトフライとかやくご飯、そして美しいものです。 Copyright 2014 INFOBAHN Inc. All rights reserved. 2
  • 3. Why is Service Design in Health Care advancing? Maturity of ...  Individual Level  Community Level  Culture/State level Copyright 2014 INFOBAHN Inc. All rights reserved. 3
  • 4. Key issues  Sustainability  Problem Solving  Participatory  Sharing Economy Copyright 2014 INFOBAHN Inc. All rights reserved. 4
  • 5. SIG (Special Interest Groups) Health Care  Public Service  Finance  Service Implementation Copyright 2014 INFOBAHN Inc. All rights reserved. 5
  • 6. Who’s Sponsor? Public Sector? or Private Sector? Copyright 2014 INFOBAHN Inc. All rights reserved. 6
  • 7. Featured Session Low Cheaw Hwei GLOBAL HEAD OF PRODUCT AND SERVICE DESIGN AT PHILIPS DESIGN, ASIA Copyright 2014 INFOBAHN Inc. All rights reserved. 7
  • 8. Featured Session  Self-Service Only... Copyright 2014 INFOBAHN Inc. All rights reserved. 8
  • 9. Featured Session Perceptions and associations of service in Asia... hospitality, tourism and leisure premium and luxury paid privilege pleasure and enjoyment being served and pleased transactional relationship Copyright 2014 INFOBAHN Inc. All rights reserved. 9
  • 10. Featured Session PHILIPS’ “Lifeline AutoAlert” Wearable device like a pendant for alerting health emergency. Copyright 2014 INFOBAHN Inc. All rights reserved. 10
  • 11. Featured Session Designed by Service Design Approach Copyright 2014 INFOBAHN Inc. All rights reserved. 11
  • 12. Featured Session Copyright 2014 INFOBAHN Inc. All rights reserved. 12
  • 13. Featured Session Neighborhood Health Screening Needs and barriers Copyright 2014 INFOBAHN Inc. All rights reserved. 13
  • 14. Featured Session Self-help Needs and barriers Copyright 2014 INFOBAHN Inc. All rights reserved. 14
  • 15. Featured Session H2H (Hospital to Home) Consumer Healthcare Copyright 2014 INFOBAHN Inc. All rights reserved. 15
  • 16. Surprise and Entertainment Copyright 2014 INFOBAHN Inc. All rights reserved. 16
  • 17. Copyright 2014 INFOBAHN Inc. All rights reserved. 17
  • 18. Copyright 2014 INFOBAHN Inc. All rights reserved. 18