Refael Bitton @ All Things DATA 2016 - Firebase Analytics
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The document discusses Firebase Analytics, a tool for capturing user data across an app stack. It automatically captures events like app opens and purchases. Developers can choose from predefined events or customize their own. The data is then accessible in Firebase's dashboard for analyzing metrics like active users, revenue, and retention. Firebase Analytics seamlessly integrates with other Firebase tools to build audiences and send tailored notifications. It aims to help developers better understand users and improve the app experience at each stage of the user journey.
Refael Bitton @ All Things DATA 2016 - Firebase Analytics
- 1. Confidential + ProprietaryConfidential + Proprietary Make smart, data-driven decisions in your app Refael Bitton Performance Marketing Consultant Google Israel refaelb@google.com
- 3. Confidential + Proprietary How do you use data across your stack? 150x Some challenges to building user-centric apps How do you capture all the data? How do you spot the trends? Source: Cisco, Global Mobile Data Traffic Forecast Update, 2015-2020, Feb 2016 per day
- 6. Confidential + Proprietary An integrated platform Develop Grow Earn
- 7. Confidential + Proprietary An integrated platform
- 8. Confidential + Proprietary Firebase: app success made simple
- 9. Confidential + Proprietary Introducing Firebase Analytics Free and unlimited Automatic event reporting Seamlessly integrated
- 10. Confidential + Proprietary Automatic events first_open in_app_purchase user_engagement session_start app_update app_remove os_update app_clear_data app_exception notification_foreground notification_receive notification_open notification_dismiss dynamic_link_first_open dynamic_link_app_open firebase_campaign
- 11. Confidential + Proprietary Choose from many suggested events join_group level_up post_score select_content spend_virtual_currency tutorial_begin tutorial_complete unlock_achievement add_payment_info view_item view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info ecommerce_purchase begin_checkout view_item view_item_list view_search_results add_to_cart search add_to_wishlist add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead Game Retail/ eCommerce Jobs Education Travel Local Deals Real Estate
- 13. Confidential + Proprietary Active Users
- 14. Confidential + Proprietary Average revenue
- 15. Confidential + Proprietary Retention cohorts
- 16. Confidential + Proprietary App version Devices
- 19. Confidential + Proprietary Firebase: seamlessly integrated
- 20. Confidential + Proprietary Build an audience with Firebase Analytics Create and send the message with Firebase Notifications Use Firebase Notifications to send relevant messages Tailored messages for each group
- 21. Confidential + Proprietary Use Firebase Notifications to send relevant messages to Android and iOS ! !
- 22. Confidential + Proprietary Create awareness of new levels
- 30. Confidential + Proprietary In summary Works out of the box Free and unlimited Seamlessly integrated Helps each stage of the journey
- 31. Confidential + Proprietary youtube.com/firebase twitter.com/firebase Firebase Analytics firebase.google.com/docs/analytics The rest of Firebase firebase.google.com Get help and join the conversation firebase.google.com/support `