Sagit Siegal - All Things DATA 2017
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The presentation by Sagit Siegal at ATD 2017 discusses the challenges and strategies in designing data tools, particularly focusing on user research and the importance of understanding user needs and pain points. It emphasizes the necessity to prioritize user requirements and to design interfaces that enhance data visualization while reducing complexity. Seven suggestions for improving data-based tools are provided, including design based on research and a clean, minimal presentation for better engagement.
Sagit Siegal - All Things DATA 2017
- 1. In an Ocean of Data How Deep do You Want to Dive? Sagit Siegal UX Team Lead #ATD2017
- 2. I have a Confession
- 3. …I hate the beach I have a Confession
- 5. 5
- 6. Hey, it could be different! 6#ATD2017
- 8. looks different if settings are changed 8 Data … #ATD2017
- 9. Sagit Siegal UX Team Leader Thomson Reuters sagit.siegal@TR.com
- 11. Thomson Reuters - Israel • Natural Language Processing • Machine Learning • Big Data
- 12. Thomson Reuters - Israel • Natural Language Processing • Machine Learning • Big Data Understanding unstructured text
- 13. This is the story of Calais Viewer… 13#ATD2017
- 17. The technology is great! 17#ATD2017
- 18. The technology is great… But the product…. 18#ATD2017
- 20. Houston, we have a problem. 20#ATD2017
- 24. So what did we do? 24#ATD2017
- 25. Blitz it! 3 Phases approaching the challenge 25#ATD2017
- 26. Know The Users Know Yourself Base Design On Research 26 1 2 3 #ATD2017
- 27. Know The Users Know Yourself Base Design On Research 27 1 2 3 #ATD2017
- 28. Know the users = Research 28#ATD2017
- 29. Interview them! 29 Know the users | How? #ATD2017
- 30. Know the users | Goals MAP USER TYPES and user stories 30#ATD2017
- 31. MAP USAGE and user journeys 31 Know the users | Goals #ATD2017
- 32. CHECK VIABILITY for new ideas 32 Know the users | Goals #ATD2017
- 33. QA and Content Analyst Promotion Oriented Decision Maker 33 Know the users | Calais Viewer User Types #ATD2017
- 34. DONE 34 Know the users | Map Usage with Journey Maps #ATD2017 •Pain Points •Needs
- 35. 35 Know the users | Map Pain Points #ATD2017
- 36. Difficult Journey Inside the Tool 36 Know the users | Pain Points #ATD2017
- 38. Scan manually. Find company Hover over company Hand moved. Pop up disappeared Try to find what you need in the pop up Pop up appears Repeat 38#ATD2017
- 39. Journey Leads Outside the Tool 39 Know the users | Pain Points #ATD2017
- 41. Pen & Paper Calais Viewer Copy PermID Number Leave Calais Viewer 41#ATD2017
- 42. Pen & Paper Calais Viewer Copy PermID Number Type Copied Number Leave Calais Viewer www.PermID.orgView in Knowledge Graph #ATD2017
- 43. Know the users | Identify Needs 43#ATD2017
- 44. AdvancedBasic 44 Know the users | Needs #ATD2017
- 45. Complex DataSimple Data 45 Know the users | Data Needs #ATD2017
- 46. Different Needs, Different Data 46 Know the users | Data Needs #ATD2017 Complex DataSimple Data
- 47. QA and Content Analyst Promotion Oriented Decision Maker 47 Know the users | User Types #ATD2017
- 48. Complex Data Simple Data 48 Know the users | User Data Needs #ATD2017
- 49. Know the users | Prioritize User Needs 49#ATD2017
- 50. 50 Know the users | Common Needs First #ATD2017
- 51. 51 Know the users | Prioritize the Rest #ATD2017
- 52. Complex Data Simple Data 52 Know the users | User Focus #ATD2017
- 53. Complex Data Simple Data 53 Know the users | User Focus #ATD2017
- 54. 2 1 1 Copy to Clipboard Clear Highlights Popup Readability 1 = Low | 2 = Medium | 3 = High 54 Know the users | Prioritize the Rest Original idea: Yaniv Sarig
- 55. 2 1 1 Copy to Clipboard Clear Highlights 1 1 3Popup Readability 1 = Low | 2 = Medium | 3 = High 55 Know the users | Prioritize the Rest Original idea: Yaniv Sarig
- 56. 2 1 1 Copy to Clipboard Clear Highlights 1 1 3 X X XPopup Readability 1 = Low | 2 = Medium | 3 = High 56 Know the users | Prioritize the Rest Original idea: Yaniv Sarig
- 57. 2 1 1 Copy to Clipboard Clear Highlights 1 1 3 2 1 3 X X XPopup Readability = = = 1 = Low | 2 = Medium | 3 = High 57 Know the users | Prioritize the Rest Original idea: Yaniv Sarig Priority
- 58. Know The Users Know Yourself Base Design On Research 58 1 2 3 #ATD2017
- 59. Know yourself | Prioritize Abilities Prioritize your ability for solution handling 59#ATD2017
- 60. 1 2 60 Know yourself |Prioritize Users #ATD2017
- 61. 2 1 3 Copy to Clipboard Clear Highlights 2 3 3 4 9 3 X X XPopup Readability 1 = Low | 2 = Medium | 3 = High Know yourself | Prioritize Tasks = = = Priority
- 62. 2 1 3 Priority Copy to Clipboard Clear Highlights 2 3 3 4 9 3 X X XPopup Readability = = = 1 = Low | 2 = Medium | 3 = High X X 1 8 6 1 2222 Know yourself | Prioritize Tasks
- 63. Know The Users Know Yourself Base Design On Research 63 1 2 3 #ATD2017
- 64. Hover pop up improvement
- 65. Designing Layers of Data DELIGH T EXPAND ENHANC E COMMON GROUND 65#ATD2017
- 66. Designing Layers of Data DELIGH T EXPAND ENHANC E COMMON GROUND 66#ATD2017
- 67. Find the common ground and build up Common Ground 67#ATD2017
- 68. Common ground as the foundation of the design 68 COMMON GROUND #ATD2017
- 69. What are you looking for in the hover text? 69 COMMON GROUND #ATD2017
- 70. What are you looking for in the hover text? Users #1 #2 #3 #4 #5 #6 #7 #8 PermID Confidence level Count Relevance Company name Parent company Ticker Nationality Primary ric 70 COMMON GROUND #ATD2017
- 72. Most common move to top COMMON GROUND
- 75. Designing Layers of Data DELIGH T EXPANDCOMMON GROUND ENHANC E 75#ATD2017
- 76. Enhance ability to browse within the given data Enhance 76#ATD2017
- 78. Designing Layers of Data DELIGH T EXPAND ENHANC E COMMON GROUND 78#ATD2017
- 79. Expose users to your own depth of data Expand 79#ATD2017
- 80. Connection to other capabilities EXPAND 80#ATD2017
- 82. Designing Layers of Data DELIGH T EXPAND ENHANC E COMMON GROUND 82#ATD2017
- 83. Clean & minimal allows complexity to show Delight 83#ATD2017
- 87. Images added with care 87 DELIGHT #ATD2017
- 90. 7 Suggestions for a Better Data Based Tool 90#ATD2017
- 91. Know Your Users Research needs and pain points 1 91#ATD2017
- 92. Prioritize Users Needs * Ability to Deliver * Marketing Needs 2 92#ATD2017
- 93. Design Based on Research Test While Designing 3 93#ATD2017
- 94. Start Design with Common Ground And Build Up 4 94#ATD2017
- 95. Expose Data Gradually To Reduce Noise 5 95#ATD2017
- 96. Offer a Universe of Solutions Expose More Capabilities 6 96#ATD2017
- 97. Clean Data Presentation Delight Less is More 7 97#ATD2017
- 100. We are now expanding 100#ATD2017
- 102. Same Data looks different when settings are changed 102#ATD2017
- 104. Help Your Users Explore the Data Ocean
- 105. Sagit Siegal UX Team Leader Thomson Reuters sagit.siegal@TR.com