SEO - Remaining Agile in 2013
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This document provides tips for site owners on understanding and preparing for Google algorithm updates. It recommends: 1) Understanding the SEO landscape by following Mozcast, Moz, and other analytics tools; 2) Being notified of updates; 3) Identifying and monitoring competitors; 4) Analyzing data to understand why changes occurred; 5) Preparing resources to address issues; and 6) Keeping detailed records to facilitate analysis. The tips focus on monitoring updates, identifying their impact, and using data to guide SEO strategy.
SEO - Remaining Agile in 2013
- 1. Jon Quinton Senior SEO Consultant, SEOgadget @jonquinton1
- 2. What do site owners need to know and do?
- 13. 2. Be the first to know
- 14. http://www.advancedwebranking.com http://www.trustedproxies.com/
- 20. Penguin 2.0
- 21. -14 -9 +3
- 39. 7. Learn to analyse data
- 44. The same goes for on-site data too…
- 47. 8. Building your own easy reports
- 53. makes no warranties, express, implied or statutory, as to the information in this presentation. jon@seogadget.com