Turbo-Charging Your SEO and Link Building
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The document provides tips for turbo-charging SEO by addressing common problems such as where to start, discovering opportunities with meta data, and quickly finding technical problems. It recommends checking search visibility, combining keyword data to spot meta improvements, using Screaming Frog to find duplicate meta data issues, comparing click-through data to see what's working well, and using an IIS crawl report to identify redirects and blocked pages that could be optimized. The overall goal is to improve search visibility and traffic by addressing SEO problems and opportunities.
![@jonquinton1
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COMBINE THE DATA USING VLOOKUP:
=VLOOKUP(A2,[TABLE2],2,0)](https://image.slidesharecdn.com/a4u-jq-121018062735-phpapp02/85/Turbo-Charging-Your-SEO-and-Link-Building-10-320.jpg)
Turbo-Charging Your SEO and Link Building
- 1. TURBO-CHARGING YOUR SEO Jon Quinton SEOgadget.co.uk @jonquinton1
- 4. PROBLEM #1 WHERE TO START?
- 5. @jonquinton1 ............................................................................................................................................................................................... CHECKING SEARCH VISIBILITY Good growth but still plenty of opportunity
- 7. @jonquinton1 ............................................................................................................................................................................................... TOP TRAFFIC DRIVING KEYWORDS (NON-BRAND) Note: the tourist maps are bringing in a good volume of traffic
- 8. PROBLEM #2 DISCOVERING OPPORTUNITIES WITH META DATA
- 9. @jonquinton1 ............................................................................................................................................................................................... FIRST, COMBINE ALL YOUR EXPORTS:
- 10. @jonquinton1 ............................................................................................................................................................................................... COMBINE THE DATA USING VLOOKUP: =VLOOKUP(A2,[TABLE2],2,0)
- 11. @jonquinton1 ............................................................................................................................................................................................... SORT BY SEARCH VOLUME TO SPOT META IMPROVEMENTS Is the page title optimised for the biggest ranking keyword?
- 12. PROBLEM #3 QUICKLY FINDING TECHNICAL PROBLEMS
- 13. @jonquinton1 ............................................................................................................................................................................................... FINDING DUPLICATION WITH SCREAMING FROG Finding duplicate meta data usually leads to deeper problems…
- 14. @jonquinton1 ............................................................................................................................................................................................... http://www.tripomatic.com/Singapore/ http://www.tripomatic.com/singapore/ http://www.tripomatic.com/Singapore/Singapore-city/
- 15. @jonquinton1 ............................................................................................................................................................................................... Also check meta descriptions – are they harming your CTR?
- 16. @jonquinton1 ............................................................................................................................................................................................... COMPARING WITH CLICK THROUGH DATA What’s working well and what lessons can we learn?
- 17. @jonquinton1 ............................................................................................................................................................................................... SIGNIFICANT SPIKE IN ‘NOT SELECTED’ URLS ‘Not Selected’ URLs are pages that Google deem to be duplicate or ‘thin’. Did something change on the 8th May?
- 18. @jonquinton1 ............................................................................................................................................................................................... IIS CRAWL REPORT 132,330 linked to redirects 11,852 pages blocked by Robots.txt Download: http://www.iis.net/downloads/microsoft/search-engine-optimization-toolkit
- 19. @jonquinton1 ............................................................................................................................................................................................... The link to http://www.tripomatic.com/widgets/ 301 redirects to http://www.tripomatic.com/lp/widgets/ Once redirects are implemented, make sure internal links are updated to reflect new locations.
- 20. @jonquinton1 ............................................................................................................................................................................................... ROBOTS.TXT Many of these pages are still indexed. It would be more efficient to set to NoIndex, Follow: <meta name=“robots” content=“noindex,follow”>
- 21. PROBLEM #4 DIAGNOSING ARCHITECTURE PROBLEMS
- 22. @jonquinton1 ............................................................................................................................................................................................... CURRENT NAVIGATION
- 23. @jonquinton1 ............................................................................................................................................................................................... EXPORT XENU REPORT INTO EXCEL
- 24. @jonquinton1 ............................................................................................................................................................................................... FILTER BY ‘LEVEL’ From 4105 analysed URLs, 2,101 were over 3 clicks deep
- 25. @jonquinton1 ............................................................................................................................................................................................... MAP OUT NEW STRUCTURE Asia Delhi Bangkok Far East Hong Kong London Europe Paris Destination Guides Krakow Eastern Europe Budapest New York USA LA Vancouver Canada Toronto
- 26. PROBLEM #5 FINDING BAD LINKS
- 27. @jonquinton1 ............................................................................................................................................................................................... GATHER AND COMBINE DATA Use OSE, Majestic and Webmaster Tools
- 28. @jonquinton1 ............................................................................................................................................................................................... DE-DUPE YOUR LIST Once combined, de-dupe by ‘sourceURL’ and remove metrics that are not required
- 29. @jonquinton1 ............................................................................................................................................................................................... ARE MY LINKS STILL LIVE? Use Screaming Frog SEO spider in ‘list mode’ and configure a custom filter to search for your domain in the source code of each URL
- 30. @jonquinton1 ............................................................................................................................................................................................... SEPARATE DOMAINS • =IFERROR(MID(A2,8,FIND("/",A2,8)-8),MID(A2,8,LEN(A2)))
- 31. @jonquinton1 ............................................................................................................................................................................................... USE SEOTOOLS FOR EXCEL TO PULL IN DOMAIN PR Ensure that you work in a new tab with a de-duped list of domains. Paste as values once finished!
- 32. @jonquinton1 ............................................................................................................................................................................................... DOMAIN PAGE RANK DISTRIBUTION Domain Page Rank Distribution 300 250 200 150 100 50 0 0 1 2 3 4 5 6 7 8 9 10
- 33. @jonquinton1 ............................................................................................................................................................................................... ANCHOR TEXT DISTRIBUTION 22% 24% Keyword: Trip Planner Includes Brand Other 54%
- 34. PROBLEM #7 BUILDING GOOD LINKS
- 36. @jonquinton1 ............................................................................................................................................................................................... SCRAPE A LIST OF OPPORTUNITIES
- 37. @jonquinton1 ............................................................................................................................................................................................... BRING BACK THE BLOG – THIS TIME ON A SUB FOLDER
- 38. @jonquinton1 ............................................................................................................................................................................................... ASSOCIATE WITH SMALL LOCAL BUSINESSES
- 39. KEY ACTION POINTS: 1. GAIN A REALISTIC VIEW 2. QUICKLY FIND TECHNICAL ISSUES 3. ANALYSE BACKLINK PROFILE – BUILD THE LINKS YOU NEED
- 40. THANKS!! Jon Quinton SEOgadget.co.uk jon@seogadget.co.uk @jonquinton1