Remarketing adwords 10 9
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This document provides an overview of Adwords remarketing. It explains how to build targeted remarketing lists and audiences based on website visitors using remarketing tags. Optimization tips are provided, such as setting the right membership duration for lists and updating privacy policies. Different types of remarketing ads like dynamic remarketing and YouTube retargeting are described. Steps are outlined for setting up remarketing campaigns and lists in Adwords. Benefits to customers and advertisers are mentioned, like increased conversions and reduced costs per sale.
Remarketing adwords 10 9
- 2. What you will learn How to kickstart your remarketing? How to build targeted lists and audiences. How to optimize your campaigns.
- 3. Did You Know? 20% Adword traffick is through GDN 96% of visitors do not convert 70% abandon a shopping cart. GDN reaches 90% of the population Ads on 2Million+ websites.
- 4. What does it involve and Why adwords Code -> Cookie - > Lists. Use one platform Sync GA data Targeted list building
- 5. code <!-- Google Code for Remarketing Tag --> <!-------------------------- ------------------------ Remarketing tags may not be associated with personally identifiable information or placed on pages related to sensitive categories. See more information
- 6. How soon can I start my remarketing campaign? Number of visitors needed for a remarketing list A remarketing list must have at least 100 active visitors within the last 30 days before you can show an ad to people on the list when they visit a Display Network site. A remarketing list for Google search ads needs to have a minimum number of 1000 cookies (active visitors) before the list can be used to tailor your search ads. This helps protect the privacy of those who make up your list. How quickly visitors are added Visitors are added to a remarketing list within seconds after visiting a page with a remarketing tag. Every time someone visits a page containing this tag, the visitor's timestamp is updated so the person remains on the list for the amount of time specified in the membership duration of the list. What happens when people are on more than one list If people visit multiple pages on your site containing remarketing tags, they can be added to more than one of your remarketing lists. When this happens, all the ads included in the remarketing campaigns for those lists are eligible to serve. The ad with the highest adrank will then compete for placement in the auction.
- 7. Optimization tips Decide on a goal All visitors visiting your page Completing a specific goal. Ex://http..... /Checkout.html //http...../Thankyou.html
- 8. Optimization tips advance Make sure you pick the right membership duration when you initially set up your lists, as this cannot be changed at a later stage. Make sure you have updated your website’s Privacy Policy to let users know about the cookies that will be
- 9. Types of Remarketing ads Dynamic Remarketing Remarketing Youtube Retargeting
- 10. Dynamic Remarketing Link your Google my merchant center with adwords account. Create ads with related products. Price change Seasonality Flash sale offers.
- 11. Creating Lists To create lists based on different templates, follow these steps: Click the Shared library link in the navigation bar, below your list of campaigns. Click the View link in the "Audiences" section. Click the + Audience drop-down menu and select Remarketing list. Enter a descriptive remarketing list name. In the "Who to add to your list" section, select a template from the drop-down menu and fill out the information. Enter the membership duration for your list (when available). Leave the "Initial list size" checkbox selected if you'd like to include past
- 12. Remarketing Create campign->select remarketing->intrest and remarketing->select your list
- 13. Using Your GA data Link your adwords account with GA. Create list for different Actions. Retarget to specific optimization goals
- 15. Setting up a Campaign
- 16. -cont Select intrests and remarketing And select the remarketing list created earlier
- 17. Remarketing on youtube channel Link your youtube account. Create a list for users who have seen your video. You can target ads or channel videos to these audience.
- 18. Creating a youtube remarketing list
- 19. Immediate benifits to customer Makes the customer feel special with tailored ads. Get the best deal for the customer and save money. Get customer feed back and maintian relationship.
- 20. Benifits to advertiser Increases conversion and sales. Brings down the cost per sale/lead for the campaign. Converts unconvinced clients who abandoned the shopping cart. Top of mind recall for brand.
- 21. Thank You Aditya D'souza Contact: aditya.david@gmail.com Tel: 8976474536