Report of servay

A report on investigate the survey of packaging
design in set of chocolate
Chuah Zi Liang
30 April 2015

Acknowledgments
“ I would like to thank my supervisor, Mr. Gary Goh for the valuable advice and support
the has given me in the writing of this report. I would also like to thank my teachers, Ms.
Leong and Ms. Elaine for their encouragement and guidance. My deepest thanks go to
my parent, my love, and friend, understanding and support.
Summary/Abstract
This study was to investigate the survey of packaging design in set of chocolate. It was
requested by Mrs.Leong. It was requested on 30 April 2015. The investigation was done
by Chuah Zi Liang. The main findings were all of the people agree with that images used
in packaging design of chocolate related with the flavor of fruit. Beside that, concept of Go Green
in rate of most likely to support the reuse idea, and are agree easy to carry or bring out, it will safe
more time to hanging and easily. But, typography design on my packaging of chocolate was not
in perfect enough to use yet, need to improve. It was concluded that our information arrangement
of packaging is clearly to see and easy to get the information meaning. All the layout in color and
packaging design of chocolate related with the flavor of fruit, it was neutral likely for all the
responses. The recommendations are that concept of Go Green should be using because easy to
carry or bring out, it will safe more time to hang easily.

Contents Page
Section…………………………………………………………….....Page Number
1. Introduction ------------------------------------------------------------------------------------- 1
2. Literature Review ----------------------------------------------------------------------------- 1
2.1 Six Principle of good packaging design -------------------------------------------- 2
3. Methodology ----------------------------------------------------------------------------------- 3
4. Findings ----------------------------------------------------------------------------------------- 4
5. Conclusions ----------------------------------------------------------------------------------- 13
6. Appendices ---------------------------------------------------------------------------------- 14
7. Bibliography ----------------------------------------------------------------------------------- 15
List of Figures
8. Figure 4.1 Bar Chart of Question 1 ------------------------------------------------------- 4
9. Figure 4.2 Bar Chart of Question 2 ------------------------------------------------------- 5
10. Figure 4.3 Bar Chart of Question 3-------------------------------------------------------- 6

CHAPTER 1 : Introduction
This report has been written to show the analysis of Packaging Design in Set of
Chocolate. It was requested by Mrs. Leong, my Multimedia Research and Innovation. It
was requested on 30 April 2015. The objective of this report is to survey of Packaging
Design in Set of Chocolate.
CHAPTER 2 : Literature Review
The area of investigation has been commented on by Willis Harlow Shapley 1917-2005,
Tom Goss 1991, Ian Simpson 1955, Helen Hudson 1980, Diane Sward 1950, Diana
Lim 1987, who are in agreement that Chocolate & confectionary Packaging. However,
they have different opinions on chocolate packaging design style.
Willis Harlow Shapley who are agree that the definitions, concepts, elements of
chocolate packaging design, and others relevance of past research and findings that are
interrelated and relevant to this research will be discussed. “Spread the joy. Don't just
eat chocolate. Study it! ”,said by Willis Harlow Shapley.
Tom Goss has agree the motivation to know how far of chocolate products gives the
good impression especially through study its good taste and esthetic packaging design.
“For the packages, bright colors relevant to the product categories were chosen
to provide maximum impact on the store shelves”, said by Tom Goss.
Ian Simpson has agree that colors play an important rule on packaging design to attract
customers‟ attention and create impact effectively. The bright colors were preferred and
need to communicate the product categories with consumers. “Equally, illustration can
be used to express a mood or feeling. In terms of packaging, illustration can show
off a product to its best advantage, while still talking the truth”, Ian Simpson.
Helen Hudson has agree colors, illustration can be used as an approach to catch the
attention of consumers due to the aesthetic packaging design. The first impression
especially on illustration can attract people willing to buy it due to their feelings and
demand factors. “Looks are so deceptive that people should be done up like food
packages with the ingredients clearly labeled”, Helen Hudson.
Diane Sward has agree the food packages need to provide ingredients or nutrition facts
and clearly labeled to concern about consumers healthy and safety. Thus, enough
information provided can make consumers willing to try the product.
“Writing the words (copy) for your promotional pieces first will make design
concepts easy to achieve and help you synthesize your ideas”, Diane Sward.

Six principles of good packaging design
1. Simplicity
It’s a rare person who enjoys being in a supermarket–it’s often cold, crowded, and
visually stressful. So any brand that keeps its message simple, without bombarding us
with proclamations, may entice us to reach for it. Supermarket brands can learn from
premium food companies such as Simon Johnson, which strips its narrative down to the
essentials, creating calm on the shelf. Visually quieting the noise with a simple design is
one way to help your product stand out.
2. Honesty
No one actually believes that all olive oil comes from some idyllic Tuscan farm, or that a
loaf of bread is hand-kneaded by a German baker, despite what the packaging tells us.
We all suspend our disbelief, knowing deep down that we are being “spun.” A brand
such as Another Bloody Water, however, speaks in a way that grabs our attention. The
brand rises above the spin by giving its audience credit for being in on the joke, which
instantly disarms us and makes us feel wiser for buying in. In a largely hyped-up or even
dishonest environment truth can be revolutionary.
3. Personality
Packaging with a unique personality isn’t just nice to have, it’s essential. It’s the
fundamental difference between brand and private label, between emotion and function.
Personality has the potential to show what’s unique about a brand, and yet this critical
aspect is often ignored. Legibility, shelf shout, and flavour differentiation take
precedence, leaving us with an overwhelming amount of boring messages. An
unexpected feature–a clever twist in the logo or a little wit in the back-of-pack
information–can change the way we relate to not only the product but also the brand.
Handled creatively, personality can make it possible to actually like the “person” that is a
particular brand.
4. Practicality
Who hasn’t been driven to the point of bad manners and near physical exhaustion with a
stubborn blister pack? Or cursed aloud as a bag of rice grains exploded across the
kitchen floor? Structural packaging that drives the user to frustration doesn’t exactly
encourage repurchase or foster long-standing loyalty. On the other hand, innovations
like pump spray balsamic vinegar bottles, zip lock resalable bags, and screw-cap wine
bottles that demonstrate an understanding of our day-to-day experiences with a product
often provide a tangible reason to appreciate the brand.

5. Sustainability
In the current environmentally conscious climate we feel guilty about throwing away a
plastic bottle and recognize wastefulness when removing the third layer of wrapping
from a new kitchen appliance. We welcome recyclable materials such as glass and
paper, and are happy to have less material waste to throw in the bin. Refillable
packaging is another way to reduce the amount of waste we produce. Reusable laundry
liquid bottles and rice container refills provide a new sense of efficiency. In times past we
left our milk bottles out for collection. Reuse is not exactly a new idea–it’s simply an old
method with new values. Additionally, refillable packaging is not only efficient, it also
maintains a visible brand presence in the pantry at home. Sustainable packaging
provides a sense of satisfaction that comes from acting responsibly through our
purchasing decisions.
6. Authenticity
New products and brands enter the market at a dizzying rate. Finding brands that have
stayed true over time or remind us of lasting quality create a level of comfort and
reassurance. Of course, well-established brands can draw on their heritage to deliver
authenticity–brands like Coca-Cola with its familiar red-and-white logotype or Tiffany’s
classic blue boxes. But authenticity can be true of modern brands as well. Aesop’s
signature tinted brown bottles and a consistent two-color aesthetic reflect its beautiful
products. Brands that maintain integrity can foster a genuine feeling of value.
We tend to take well-designed packaging for granted–and in a way we should.
Packaging should be effortless–consumers shouldn’t need instructions to open a box,
and we shouldn’t have to think twice about throwing it into the recycling bin. If packaging
requires minimal effort and leaves a positive impression, the relationship with a brand
can be more meaningful and pleasurable. It can even earn a bit of appreciation.
CHAPTER 3 : Methodology (also called the ‘Method’ or ‘Procedure’ )
45 respondents, chosen by the method of quantitative were surveyed from 10 June 2015
to 11 June 2015.The statistics were analyzed using an online survey test because easy
find out customer respond or feedback. Besides that, also easy to solve the time and the
money to get all the answer and solve the product problem in a short time.

Chapter 4: Findings
4.1 : Question 1
Figure 4.1 : Bar Chart of Question 1
This figure above shown that 65.91% of girl more likely this packaging of chocolate than
34.09% of boy. This is because most of the respondents are girl, that why they like to eat
chocolate more than boy.

4.2 : Question 2
Figure 4.2 : Bar Chart Question 2
This figure shown that 55.56% of 13-21 years old respondents more higher than others,
5-12 yeas old have 4.44%, 22-30 years old have33.33%, 31-45 years old have 4.44%,
other have 2.22%. This is because more of the respondents are in 13-21 years old , that
why the age between that age more like to eat the chocolate then other age.

4.3 : Question 3
This figure shown that 77.27% of respondents answer YES and 22.73% was answer
NO. This is because more of the respondents are agree with the images used in
packaging design of chocolate related with the flavor of fruit, that why image given was
match to the flavor of fruit by people when see it.

4.4 : Question 4
This figure above shown that 35.56% of respondents was given Neutral, 26.67% of
respondents given somewhat likely, 22.22% respondents given very likely, 8.89% of
respondents given somewhat likely, and 6.67% of respondents was dislike. This is
because my 4 characters used in this packaging design was totally match the fruit
chocolate difference type.

4.5 : Question 5
This figure above shown that 37.78% of respondents was given Neutral, 28.89% of
respondents given somewhat likely, 20.00% respondents given very likely, 6.67% of
respondents given somewhat likely, and 6.67% of respondents was dislike. This is
because typography design on my packaging was totally bring it out the quality of the
chocolate packaging.

4.6 : Question 6
This figure above shown that the rate number 2 is the most higher then other which is
score 4.00, rate number 1 is score 3.81, rate number 3 score in 3.19, rate number 4 is
score 2.33, rate number 5 score in 1.69. This is because the concept of Go Green in rate
number 2 is the most likely to support the reuse idea.

4.7 : Question 7
Figure 4.7 : Do you agree that the structure of this packaging will more convenient such
as easy to carry or bring out?
This figure above shown that 78.57% of the respondents was agree to this concept, and
21.43% was disagree the concept. This is because more of the respondents are agree
easy to carry or bring out, it will safe more time to hanging and easily,

4.8 : Question 8
Figure 4.8 : How do you rate on this information arrangement of packaging?
This figure above shown that the rate number 1 is the most higher then other which is
score 4.03, rate number 2 is score3.37, rate number 3 score in 3.41, rate number 4 is
score 2.56, rate number 5 score in 1.22. This is because our information arrangement of
packaging is clearly to see and easy to get the information meaning.

4.9 : Question 9
This figure above shown that the respondents given the highest of very good in 40.00%,
26.67% people in good, 22.22% in excellent, fair in 6.67% and 4.44% in poor. This is
because our information arrangement of packaging is clearly to see and easy to give out
the information meaning to the people.

CHAPTER 5 : Conclusions
The main conclusion that can be drawn is therefore that most of respondents agree with
images used in packaging design of chocolate related with the flavor of fruit. Besides
that, concept of Go Green in rate of most likely to support the reuse idea, and are agree
easy to carry or bring out. In the light of this, it is recommended that concept of Go
Green should be use because easy to carry or bring out. Other than that, I recommend
that typography design on my packaging of chocolate should be change. It is not perfect
enough to use yet, should be improve.

Results of Statistical Analysis

References
Diana Lim. Chocolate & confectionary Packaging. Retrieved May 23, 2015, from
https://www.pinterest.com/dianaelee/chocolate-confectionary-packaging/
Irene Rubio. New Packaging & Branding. Retrieved May 28, 2015, from
https://www.pinterest.com/irubiobaeza/packaging/
MILLER. World Market Chocolate-Wine Pairing Chocolate. Retrieved May 10, 2015,
from http://wearemiller.com/work/pairings-chocolate-chocolate-packaging-design/
Nicole. PACKAGE DESIGN EXTRAORDINAIRE, TYPOGRAPHY JUNKIE.
Retrieved May 11, 2015, from http://paperroo.com/chocolate-dream/
Navson. New Packaging & Branding for Mooch Chocolate Milk. Retrieved May 11, 2015,
from http://www.designhappy.co.uk/new-packaging-for-mooch-chocolate-milk/

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