Research document
- 1. Research document Graphs and evaluation of questionnaire results 1. Sex? Sex? Evaluation: We chose a random sampling method of handing out our questionnaire to People, we tried to make it as even as possible between the sex’s to get a good mix so that we could form general 45% opinions and not have a bias Male from a particular sex. We Female 55% achieved this fairly well getting it almost half half with 55% male and 45% female. 2. Age? Evaluation: As our general target audience Age? for our music video was around the 16 – 25 range 40 we believed the best and easiest way to gain data 35 from our questionnaires 30 Number of people that fall into this age 25 group was to use the 20 college as a base for handing the 15 questionnaires out. As the 10 results show we achieved 5 that with 36 out of 40 0 questionnaires answered Under 16 16 - 25 26 - 30 over 30 were people between the Age group ages of 16 – 25. With this information we now know that the results of the questionnaires will reflect the opinions of our target market and help us understand what we need to include in our music video and the music itself in order to appeal to them and their tastes in music and also music videos.
- 2. 3. What type of music video do you prefer? Evaluation: This What type of music video do you prefer? particular question helped us to understand 25 which style of music video they most enjoy watching, with the 20 majority, 22 out of 40, Number of people saying that they prefer 15 narrative based music videos, the second most 10 popular of the three was performance based 5 music videos, this was good for us, as our 0 group had the idea Narrative Performance based Concept based already of mixing the Types of video narrative style with the performance based style music video and these results showed us that the styles we had in mind would in fact be received best by our audience. 4. What is your favorite genre of music? Evaluation: With this question we looked to find which genre of music is the most popular among people, we found a wide range of results, however the majority of people preferred the R&B genre of music, 13 out of 40, and What is your favorite genre of music? the second most popular was the Rap/Hip Hop 14 genre, 12 out of 40 people 12 choosing that genre. This was good as our artist is a 10 Number of people Rapper and his music has 8 less stereotypical content, our artist is less of a 6 gangster rapper and more of new style R&B rapper, 4 which again was good for 2 us as people prefer that style of music as our 0 Rap/Hip Hop R&B Rock Indie Pop Other results show, so we know that our artist is more Genre likely to be listened to and accepted by our audience with his particular genre of music.
- 3. 5. Do you enjoy songs that you feel relate to your life and experiences? Evaluation: We asked Do you enjoy songs that you feel relate to your life and this question so that we experiences? would know if people would welcome our particular style of Rap/ 13% Hip Hop song, as we chose specific songs from our artist at the Yes beginning of our project No it was important that the audience would be happy with the style we were aiming for and 87% they did with 87% of people enjoy songs that they feel they can relate to which is what we really want to achieve from our song and music video when people watched it. We believe it is important the audience not only understand but on some level feel involved with the lyrics and what they see on screen. 6. Are you more attracted to certain music because of the artist or because of the beat and lyrics? Evaluation: This Are you more attracted to certain music because of the question in particular artist or because of the beat and lyrics? was to get an idea of how hard it would be to get people to watch our music video. It was important to find out from people if they are attracted more to music 45% because it is performed Artist by a certain well known 55% Beat and lyrics artist or if they listen to a song and if they like it will continue to listen to the artist. Our results showed that 55% of people are more attracted to songs because of the artist performing them which wasn’t too bad a result for us as our lesser known artist still had a pretty good 45% of people willing to hear the song rather than judging on face value of the performer.
- 4. 7. Do you believe that the music video is an important part of selling a song? Evaluation: Here Do you believe that the music video is an importnat part of we looked to selling a song? understand if people that a good music video is important in the selling of a song to the audience, with 30% 70% saying that it is an important part of Yes selling a song. These No results showed us that in order for our song to be successful 70% among our audience we would need to make a good appealing music video to go along with it to satisfy our audience and earn a good response form them on our artist. 8. Who out of these is your favourite of the Rap/Hip Hop genre? Evaluation: Our artist’s Who out of these is your favorite of the Rap/Hip Hop genre? particular style of Rap/Hip Hop is similar 14 to that of Tinie Tempah, so this question was 12 developed to see which 10 Number of people Rap star was most favored by our public, 8 finding that the larges 6 group of people 4 preferred Tinie Tempah and his style to the other 2 major Rap stars in the 0 industry with 12/40 Tinie Tempah 50 Cent Ludacris Giggs None choosing Tinie Tempah. Artist This was good for us as our artists similar style made it more likely for the audience to like him an his style of song.
- 5. 9. Do you enjoy deep motivational songs? Evaluation: this is a Do you enjoy deep motivational songs? question similar to that of Q5. Do you enjoy songs that you feel relate to your life and 23% experiences? in regards to the fact we were looking to find out if people would enjoy the Yes messages our artist is No trying to send out to people and involve them in the music he performs, 77% 77% of people said yes they do enjoy deep motivational songs which was good as it helped our choice of which song for our artist to perform as we know what the majority of our target audience are looking for in a song. 10. Where are you most likely to hear a new song? Evaluation: With this Where are you most likely to hear a new song? question we looked to find out where our 20 public would be most 18 likely to hear new 16 songs so that we would 14 Number of people know how to market 12 our song to get the 10 song and our artist 8 known among the 6 public, we found a 4 majority of 18/40 2 people finding that the 0 most likely place for Radio T.V Internet them to hear new source music is on the internet on sites like YouTube and MySpace. So that is where we our going to base most of our selling of the song and music video to the public.
- 6. 11. What do you most like to see in a music video? Evaluation: we used What do you most like to see in a music video? this question to find out what our audience likes 25 to see in a music video, finding that the thing 20 they most like to see is Number of people the Artist, with 22/40 15 choosing that option, than special effects and 10 attractive models with a joint 6/40 people, and least of all bling with 5 only 4/40 people. With these results we know 0 The Artist Special effects Attractive Models Bling how much of these things to involve in our Contents music video without over or under doing it so that we can please the audience. 12. Do you listen to new up and coming artists? Evaluation: This final Do you listen to new up and coming artists? question was to see if people would give our artist and his music a chance as he is fairly 18% unknown at the moment and with the opportunity of exposure to audiences could gain supports and yes go further with his music, no but would need those audiences to give him a chance to play them his music. We found that 82% 82% do listen to new up and coming artists which was good as it gives us a good chance of making our artist known and finding him a good audience to watch the music video.