Survey Results Analysis
- 2. •How old are you? 12- =10 13- =10 14- =10 15- =10 16- =10 17- =10 17+- =10 TOTAL: 70 •What is your preferred music genre? Indie- = 21 Pop- =13 Classical- = 3 Soul- =4 Grime- = 5 R&b- = 4 D&b- = 11 Dance- = 9 TOTAL: 70 •What do you enjoy seeing in music videos? Live music- = 19 Dance- =11 Storytelling/narrative- = 35 Comical narrative- = 5 TOTAL: 70 •What emotions do you like to see portrayed in music videos? Love- = 40 Happiness- = 22 Sadness- = 5 Anger- = 2 TOTAL: 70 •How do you watch music videos? Online- =20 Music channels- =10 Both- - 45 TOTAL: 70
- 3. Age? 12 13 14 15 16 17 17+ During our survey we asked an equal number of participants from each age group to ensure that our results were representative and valid. We used the research method of random sampling to include a wide variety of people in our survey. This will help for us to distinguish who our potential target audience will be.
- 4. 0 5 10 15 20 25 Preffered music genre? Preffered music genre? We used a closed question to ask our audience of their preferred music genre giving them a range of genres that they could chose from. The most popular genre was indie with 21 votes and the least common was classical with only 3 votes. The ‘indie’ genre was most commonly answered by the 16-17 age group, suggesting that if we chose to create an indie genre music video our target audience would be around 16. Pop was also a common popular genre for this age group however the pop genre also included votes from all of the other age groups. Classical and soul received votes only from the 17+ age group (excluding 1 vote from age 14) – However amongst the 17+ age groups we only asked participants who were aged 40+, perhaps making this age category unrepresentative. Despite this, we can establish from this conclusion that our music video will no particularly attract an older audience. As pop and indie were the most popular genres for our target audience we have decided to create a music video of the indie pop genre. Choosing indie pop means that our music video will not be exclusive to only a certain audience as pop is a widely enjoyed genre by many ages, indie pop allows us to reach a larger audience as we already have a pre- audience from both sides.
- 5. What conventions do you like to see in music videos? Live music Dance Storytelling Comical narrative We asked this question to establish what form and structure our music video should mirror; this varies between genres and can create significantly differently music videos. Music videos are an important part of the promotion and advertising of an artists song, therefore a successful music video can make a successful artist and song. Because of this we thought it was important to please the audience with the structure of the music video. A storytelling narrative was the most common response (35 votes) and our audience said they enjoyed a story narrative in a music video as it allows them to follow the video on a journey, gives background and adds emotion. We will consider this when creating our production. Live music was also a popular convention (19) which is a typical convention of the indie genre. However as our chosen genre is combined (indie pop) we can combine two typical conventions (story telling and live music) to create the perfect music video. The convention of dance received 11 votes however after reflecting on our results we have decided that dance would be an unsuitable convention to include in our indie pop genre; dance is more commonly featured in girl band, pop videos.
- 6. What emotions do you like to see portrayed in music videos? Love Happiness Sadness Anger We asked this question to our audience in order to establish a preference of emotion that is portrayed in music videos; love, happiness, sadness or anger. Love was the most common emotion (40 votes) and our participants said they liked this emotion as it was often relatable to the audience. Happiness was also a popular choice with 22 votes – clearly showing that our audience would prefer to see happiness and love portrayed in a music video rather than sadness or anger. We have decided to combine both the happiness and love which will be portrayed in our music video through a storytelling narrative. We have decided to portray youth culture throughout our video too as a secondary emotion which correlates to our target audience, hopefully allowing them to relate and reflect on our video.
- 7. How do you watch music videos? Music channels Online Both We asked this question to our audience to establish where our production would be published in a real life situation. Music videos are a significant part of the advertising of music videos which are important in successful audience reception. From asking our audience this question we found out that most people watch music videos both online, such as YouTube, on their phones, as well as music channels such as MTV. Watching music videos online was the most popular answer amongst the 16/17 age group, assumingly due to the ever-growing convergence of technology and digital culture amongst teens. Therefore we now understand that if our production was published in the real life then it would be distributed online and on music channels in order for us to reach the widest possible audience.