Research methods or approach
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Qualitative research involves gathering narrative data through observation and interviews to understand human behavior. It is subjective. Quantitative research determines relationships between variables through objective surveys and statistical analysis. Mixed methods research combines qualitative and quantitative approaches, using both words and figures to analyze collected information and reach conclusions.
Research methods or approach
- 1. -Qualitative Method/Design -Quantitative Method/Design -Mixed Method/Design
- 2. Defined as the techniques associated with the gathering, analysis, interpretation, and presentation of data are in narrative form
- 3. Qualitative research is a standard term for investigating methodologies that helps the researcher understand and explain the meaning of social phenomena. This research investigation is performed in a natural setting so that the researcher can learn as much about the human behavior as possible. Qualitative research is subjective and the researcher will collect data by means of words, pictures, or categories through careful observation and in depth personal interviews (Quantitative and Qualitative Research, 2011).
- 4. Historical Type of Research
- 5. Quantitative research is used by researchers to determine quantified relationships between variables. This type of research is either descriptive, which establishes associations between two variables, or experimental which establishes causality. Also, quantitative research is objective and the researcher gathers information from the subjects by means of surveys and questionnaires, and once the data is collected it is analyzed using statistical methods, such as correlations, relative frequencies, or differences between means (Quantitative and Qualitative Research, 2011).
- 6. Correlational Type of Research
- 7. Mixed research combines qualitative and quantitative research into one single study. In this sense both qualitative and quantitative research methods, techniques, and characteristics are combined into one overall study. The mixed research method involves using figures and wording, and statistics and wording for analyzing information that is collected. Also, researchers that employ this type of method will be presented with multiple types of reports so that a more sensible conclusion can be made regarding the project at hand (Commonwealth of Learning, n.d.).