Researches on Localization
- 3. Theses Translation vs. Localization of Advertising Slogans; Kolleili 2005 ATU Localization of Computer Games in Iran; Fazli 2009 ATU Difficulties of Game Localization in Iran; Mirshekar 2010 ATU Norms Governing Localization of Videogames in Iran; Sheikh Baha’i ATU2012? Website localization in iran: a comparative-descriptive approach; Makki IA USR 2011
- 4. Kolleili, B. (2005). Translation vs. Localization of Advertising Slogans. Dr. Mollanzar
- 5. Purpose Finding Approaches and Strategies Research Questions 1- How are the advertising slogans culturally bound and how can the cultural aspects of advertising slogans be rendered? 2- How does translation deal with advertising slogans? 3- What is localization and how does localization deal with advertising slogans? 4- Which one is more effective for rendering advertising slogans, translation or localization?
- 6. Theoretical Framework Skopos Theory, Vermeer Why a ST is to be translated What the function of ST will be Stresses the international pragmatic aspects of Translation
- 8. Strategies Word for Word Newly Created Localization Literal Translation Zero Translation
- 9. Word for Word BEEM: The best Choice انتخاببهترین SAMSUNG: Irresistible ناپذیر مقاومت
- 10. Literal Translation Datasheen: A Bridge to Digital Life دیجندگیز بهپلییتال SAMSUNG: Makes life twice colorful نگربرابر دوارندگیزمی ی دزسا
- 11. Localization Alfex: Swiss made سويیس ساعت Morphy Richards: 3 in 1 سبد سه کن سرخ Nokia: Serious finds fun تماشا هم و فال هم
- 12. Newly Created ACER: Empowering People خشیدربد اوج در ایسر با DFI: Design for innovation جهان بردرمادسریعترینبا تجهیزاتکاملترین
- 13. ?؟ Globalization Localization Localization for Advertisement Four General Tendencies Conclusion Zero Translation Translated Slogans Localized Slogans Newly Created Slogans
- 14. Statistics on Frequencies Corpus Collection Software Classifications of Localization trends Improvements
- 15. Mirshekar, A. (2010). Difficulties of Game Localization in Iran. Dr. Seddiqi
- 16. Purpose Investigating game localization quality (error analysis) Research Questions 1- Does the present game localization in Iran preserve the linguistic aspect of the gameplay experience of the original version of the game? 2- IF not, then would it be better if the games were left unlocalized
- 17. Theoretical Framework Skopos Theory, Vermeer Significance of the “purpose” of translation Deals with source text-based action Constant attention to intended function PURPOSE: Creating the same game play experience Sound natural to TT user
- 19. Error Analysis (Hurtado, 1995)??? Contresens Addition Nonsens Faux sens Omission Unresolved ER Loss of Meaning Linguistic variation
- 20. Contresens It is just I wasn’t expecting anybody فقطزور موقع این ر ی کس دیدنانتظارو نداشتم
- 21. Nonsense I’ll be in touch with you when I’ve made some progress. به کنم می حس کار این شما کمک نباشه سختی
- 22. Omission I am apainter not a detective, not anymore, sorry. ی نهنقاشم یهمنه آگاهرکا.
- 23. Extralinguistic References I am from office of WAI (Worldwide American Insurance) دفتر طرف ازمنا دابلیوی آیاومدم اینجاآمریکا تو.
- 24. ?؟ Faux sens Unresolved ER Inaccurate Translation Conclusion Overall unsatisfactory Opt for unlocalized games
- 25. Attaching the questionnaire Chapter Four Formatting Improvements Error Analysis Taxonomy
- 26. Fazli, P. (2009). Localization of Computer Games in Iran; Dr. Farahzad
- 27. Purpose Illustrate Iranian game localizers’ ahievements Research Questions What has been going on and done in the field of computer game localization in Iran in the past decade? (evolution)
- 28. Theoretical Framework Translation and Identity, Cronin (2006) Computer games as package of virtual information Transfer a pack of “identity” to “other” Localization to protect target culture Localization = guardian of society’s identity
- 29. Methodology Descriptive Farahzad’s Model of translation Criticism 10 games 2001-2009 Conclusion Classificati on of the findings Analyzing the files of the games Playing movies in both versions Procedure
- 31. Corpus classification Micro-level Briefing and debriefing Dubbed Game Action Macro-level Cut scenes Localized graphic design Localized Characters & places Localized Music & Lyrics Crack file Localized CD cover Localized setup Localized ratings
- 32. Prince of Persia ندز خانلطفعلی Localization of Macro-level Elements Localized CD Cover Crack or Localized installation Guide Localized Setup Localized Rating + + + + Localization of Micro-level Elements Dubbed Game Action Dubbed Mission Briefing and Debriefing Cut Scenes Graphic design Character s and Places Music and Lyrics + + - - - -
- 33. ?؟ PES 2008 most Localized Prince of Persia Least Localized Cutting for the purpose of replacing by localized versions Macro-level localization more common Conclusion Producing identity friendly game
- 34. Field research Strategies for localization at micro- and macro-level Improvements
- 35. ?؟ Strategies of dubbing and subtitling in Game localization Suggestions Genre variation from selection to user Persian to English Localization
- 36. Thank You