SlideShare a Scribd company logo
DESIGN
Responsive
Scalable
Liquid
UX’er. Ranjeet Tayi
Principal - User Experience Design
Informatica Corp.
www.ranjeeth.com
Do you remember this?
https://www.flickr.com/photos/laquesys/6630260805/in/photolist-b6TPxt-7EUfMc-8AZmDi-dBYRXQ-514TcR-6d6AAV-G5h8n-GzppA-7WR2E2-aw5Bwa-5TYz4R-5TYzfa-dLeaSr-86CQUY-
6Zno9n-6ZroPf-5GRYf7-8ov3hr-78fFt-eCJPva-89QLxn-8MnMJw-bwkhmP-68fUpz-zdmh7-dHprjB-4ty511-6K4ZT-9wa5f7-aoVwyJ-6XVH5f-7NhHsy-8bfs71-6JTC3a-aNK3be-6eFXrU-e3DFFd-
911kkk-6M9it2-expib-71NFw-4rG6Xm-u1Yht-911krt-914qNC-914r87-911kYz-914qvJ-911kJn-914r6w/
Design is simple and we know
what we are designing for.
800X600
1024 X 768
90’s – 00’s
Interaction target is just a pixel
Responsive, Scalable and Liquid Design
Responsive, Scalable and Liquid Design
Touch screen revolution started.
In 2010, 298 million smartphones were sold globally.
Smart phones constituted 22% and growing
Consumers started accessing the internet in ever increasing number.
But were disappointed with experience.
and then Apple launched iPad!
Suddenly there was another way to
access internet.
Tablet market exploded!
7,299,959,230+
People in the world
1,217,995,578+
PCs & smartphones
People started using these new devices as one of the main stream.
Apps are great! But people wanted to access main sites.
Interaction target from a
pixel to bunch of pixels
Carousel to Swipes
May 2010
June 2011
responsive design is
about updating the design
to bring out the content
not about design
Digital solutions are not frames & templates anymore…
They are frames in a extended fluid experiences.
1920 px
1440 px
768 px
320 px
We need to think about various factors before design
Responsive Design is AWESOME!
?
But it is not easy… It need’s different design mindset
Design thinking in responsive age
Perfection is achieved,
not when there is noting to add,
but when there is nothing to take away.
~Antonine De Saint Exupery
1920 px
768 px
320px 1440 px
Content Structuring
Plan & organize your content hierarchy
and know what to show on above fold
Grid Constructs – Fluid & Flexible Grid Types
Defining breakpoints
Responsive Media - Images
100%
60%
100%
Responsive Scale Responsive Crop
Responsive Media - Images
800 px
4:1
120px
2:1
Responsive Media Compression – Images
Responsive, Scalable and Liquid Design
Responsive Media – Fluid Videos
Creating Intrinsic Ratios for Video
The idea is to create a box with the proper ratio (4:3, 16:9, etc.), then make the
video inside that box stretch to fit the dimensions of the box. It’s that simple.
Scaling videos is different than images because videos don’t retain their proportions.
Responsive Media – Logos & Branding
320 px 768 px 1440 px 1920 px
Scaling logos for modern web and enhancing the brand experience.
Media quarries
The @media rule is used to define different style rules for different media
types/devices. Media queries look at the capability of the device, and can be used to
check many things, such as:
• width and height of the browser window
• width and height of the device
• orientation
• resolution
• and much more
Media quarries & Breakpoints
Breakpoints is the horizontal width which we want to accommodate in responsive design.
Examples of responsive design - Informatica
Corporate
Examples of responsive design – Skinny Ties
E-commerce
Examples of responsive design – The Boston Globe
Editorial
Examples of responsive design – Change.org
Non profit
Examples of responsive design – World Wildlife Fund
Wild Life
Plan Design MonitorDiscover
Content Modelling
Content Hierarchy
Grid Constructs
Media Quarries
Accessibility
Concepts / Sketches
Monitor Development
UX Governance
Usability Testing
Accessibility Testing
Alpha + Beta Tests
Ship
Users
Requirements / Goals
Competitive Analysis
Bench Marking
Research Insights
Kickoff Workshop
Information Arc
Responsive Patterns
Interaction Design
Break point designs
Visual Design
HTML & CSS Prototype
Design Testing
Design Specifications
2 3 41
Responsive Design Process
Discover
Plan
COLUMNS12
OPTIMIZED FOR1200 X800
GUTTER20
MARGIN 20
Design – Responsive Patterns
Data
Iframes
Tables
Charts & Graphs
Responsive Charts
Data Visualizations
Layouts
Re-flowing Layouts
Source Order Shift
Equal Width
Lists
Off Canvas
Grid Blocks
Navigation
Single Level
Multi Level
Breadcrumbs
Pagination
Media
Fluid Images
Adaptive Images
Image Grids
Responsive Logos
Responsive Video
SVG Icons
Modules
Carousel
Tabs
Accordions
Massaging
Light Box
Splash Screens
Typography
Type Styling
Headings + Content
Responsive Foot Notes
Forms
Basic Forms
Form Elements
Design – Wireframes & Modules
Design – Fluid Typography
The use of a scalable typographic foundation. Typographic sizes and vertical divisions in
content, including all margins and padding, are set in EMs or REMs.
Pixels
are
DEAD
Design – SVG Icons
SVG is a truly resolution independent technique, that as you can probably tell means
that it doesn’t matter if you are looking at an icon, shape or font on any devices.
No pixelated icons or fonts anymore.
Design – Visual Design
Design – Responsive Prototype
Monitor – Responsive Testing
http://responsivetest.net/
Making responsive needs more attention on testing & debugging on various break points.
Test designs and make sure in-depth user analytics and act abased on usage + behavior.
Monitor – Accessibility
Accessibility is not about disability.
It is contextual and every one should able to access content from any devices / Resolutions.
Responsive Frame Work
They usually offer complete frameworks with configurable features like styled-
typography, sets of forms, buttons, icons and other reusable components built to
provide navigation, alerts, popovers, and more, images frames, HTML templates,
custom settings, etc.
Responsive Frame Work
Responsive Frame Work
Responsive Frame Work
Responsive Frame Work
Grid Construction
Grid system help designers and developers to make fully responsive website, eliminating
the frustration of flicking between browsers looking for alignment errors.
Rapid prototyping made easy
Paper Prototypes
Responsive Wire Frames
Interactive Hi-fidelity Prototypes
Code Prototypes
Design – Fluid Typography
Converting PX’s TO EM’s is no big deal
World’s first website
http://info.cern.chThe website designed in 1993 works well today.
Adaptive Design
+
Media Queries
Responsive web is…
Success mantra of Responsive Design
Mobile first approach
Think about structured content
Tablets are taking the
main stage shortly
Now old legacy enterprise
software are also started
worrying about this
Static design’s don’t work any more.
To make design decisions, You need to experience interactions.
Focus on user.
Content is King.
Above the fold matters.
What is yesterday is not today
and today is not tomorrow
We need to really think out side the BOXES!
The future is unpredictable…
Ranjeet Tayi
User Experience Designer

More Related Content

PDF
Impact of Design Lanagauge
PPTX
Top UX Design Trends for 2021 – MITSD
PPTX
UX: Now & Next
PDF
Hunting Unicorns - What makes an effective UX Professional
PDF
Enterprise UX - The "Next" Last Frontier
PPTX
Ui ux design trends that will dominate in 2021
PPTX
UX/UI design
PPTX
UX STRAT Online 2021 Presentation by Josephine Scholtes, Microsoft
Impact of Design Lanagauge
Top UX Design Trends for 2021 – MITSD
UX: Now & Next
Hunting Unicorns - What makes an effective UX Professional
Enterprise UX - The "Next" Last Frontier
Ui ux design trends that will dominate in 2021
UX/UI design
UX STRAT Online 2021 Presentation by Josephine Scholtes, Microsoft

What's hot (20)

PDF
What Makes an App Great?
PPTX
UI & UX Engineering
PDF
Enough is not enough - Test Strategy for Mobile
Ā 
PDF
Mobile is all about touch
PPTX
UI / UX Design Presentation
PDF
Ui trends 2021
PDF
UX & UI Design - Differentiate through design
Ā 
PPTX
Technical seminar
PPTX
Beyond Branding SharePoint - SharePoint and Today's Web
PPTX
UX & Design Riyadh: Usability Guidelines for Websites & Mobile Apps
Ā 
PDF
How to get a great UX job, U of Washington Presentation
PDF
Intuition Factors in the User Experience Design Process
PDF
Web Design Trends for 2021
PDF
Five Ways To Do User Research In The Enterprise Without Talking To A Single User
PPTX
UI vs UX: Comparison Between User Interface and User Experience
PPTX
5 ux design trends you need to pay attention to in 2021
PDF
Ui vs UX design
PPTX
Careers In Web Design
PDF
10 Design Trends 2013
Ā 
PPTX
Building a UX Brand
What Makes an App Great?
UI & UX Engineering
Enough is not enough - Test Strategy for Mobile
Ā 
Mobile is all about touch
UI / UX Design Presentation
Ui trends 2021
UX & UI Design - Differentiate through design
Ā 
Technical seminar
Beyond Branding SharePoint - SharePoint and Today's Web
UX & Design Riyadh: Usability Guidelines for Websites & Mobile Apps
Ā 
How to get a great UX job, U of Washington Presentation
Intuition Factors in the User Experience Design Process
Web Design Trends for 2021
Five Ways To Do User Research In The Enterprise Without Talking To A Single User
UI vs UX: Comparison Between User Interface and User Experience
5 ux design trends you need to pay attention to in 2021
Ui vs UX design
Careers In Web Design
10 Design Trends 2013
Ā 
Building a UX Brand
Ad

Similar to Responsive, Scalable and Liquid Design (20)

PDF
Mobile Design at Gilt
PDF
7 useful websites for front end developers.pdf
PPTX
User Experience: Why and How
PDF
Startup Institute NYC: Styling
PDF
Class 4: Introduction to web technology entrepreneurship
PPT
Quality and the "Secret Mission:" From End-Stage Tester to Skilled Analyst
PDF
Web Design
PPT
From Website To Webapp Shane Morris
PDF
The Guide To Wireframing
PDF
The guide to wireframing
DOCX
Resume_Samar
PPTX
Responsive Web Design
PPTX
RWD - Bootstrap
PDF
Responsive web design with various grids and frameworks comparison
PDF
Let's Work Together
Ā 
PPTX
World Usability Day 2014 - UX Toolbelt for Developers
PDF
UX, Front-end and Back-end: How front-end can help these guys?
PPTX
Worst Practices of SharePoint
PDF
Building an Enterprise Design System for 2024
PDF
[2015/2016] Software systems engineering PRINCIPLES
Mobile Design at Gilt
7 useful websites for front end developers.pdf
User Experience: Why and How
Startup Institute NYC: Styling
Class 4: Introduction to web technology entrepreneurship
Quality and the "Secret Mission:" From End-Stage Tester to Skilled Analyst
Web Design
From Website To Webapp Shane Morris
The Guide To Wireframing
The guide to wireframing
Resume_Samar
Responsive Web Design
RWD - Bootstrap
Responsive web design with various grids and frameworks comparison
Let's Work Together
Ā 
World Usability Day 2014 - UX Toolbelt for Developers
UX, Front-end and Back-end: How front-end can help these guys?
Worst Practices of SharePoint
Building an Enterprise Design System for 2024
[2015/2016] Software systems engineering PRINCIPLES
Ad

More from Ranjeet Tayi (14)

PPTX
Creating products for customer delight using KANO
PDF
Humanizing privacy with power of user experience (UX)
PDF
Human With Machine: Harnessing the power of UX for Securing Data
PDF
Make thins smart and connect it with internet
PPTX
Designing your UX Career
PDF
The UX of Data Security Intelligence
PDF
Event Management as Hobby
PPT
Usability ranjeet
PDF
BitCoining Experience
PDF
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
PDF
Future of user interface design
PPT
Facebook for OBAMA & Face book for ME
PDF
Upa2010 u xcamp_europe_overview
PDF
UPA 2010 Munich & UX Camp Europe - Overview
Creating products for customer delight using KANO
Humanizing privacy with power of user experience (UX)
Human With Machine: Harnessing the power of UX for Securing Data
Make thins smart and connect it with internet
Designing your UX Career
The UX of Data Security Intelligence
Event Management as Hobby
Usability ranjeet
BitCoining Experience
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
Future of user interface design
Facebook for OBAMA & Face book for ME
Upa2010 u xcamp_europe_overview
UPA 2010 Munich & UX Camp Europe - Overview

Recently uploaded (20)

PPTX
AD Bungalow Case studies Sem 2.pptxvwewev
PPTX
areprosthodontics and orthodonticsa text.pptx
PDF
Integrated-2D-and-3D-Animation-Bridging-Dimensions-for-Impactful-Storytelling...
PDF
Interior Structure and Construction A1 NGYANQI
PDF
The Advantages of Working With a Design-Build Studio
PPTX
LITERATURE CASE STUDY DESIGN SEMESTER 5.pptx
PPTX
joggers park landscape assignment bandra
PPTX
CLASS_11_BUSINESS_STUDIES_PPT_CHAPTER_1_Business_Trade_Commerce.pptx
PPTX
Special finishes, classification and types, explanation
PDF
Facade & Landscape Lighting Techniques and Trends.pptx.pdf
PPTX
Fundamental Principles of Visual Graphic Design.pptx
PDF
Urban Design Final Project-Site Analysis
PPTX
An introduction to AI in research and reference management
PDF
SEVA- Fashion designing-Presentation.pdf
PPT
WHY_R12 Uaafafafpgradeaffafafafaffff.ppt
PPTX
YV PROFILE PROJECTS PROFILE PRES. DESIGN
PPTX
rapid fire quiz in your house is your india.pptx
DOCX
actividad 20% informatica microsoft project
PDF
YOW2022-BNE-MinimalViableArchitecture.pdf
PDF
Skskkxiixijsjsnwkwkaksixindndndjdjdjsjjssk
AD Bungalow Case studies Sem 2.pptxvwewev
areprosthodontics and orthodonticsa text.pptx
Integrated-2D-and-3D-Animation-Bridging-Dimensions-for-Impactful-Storytelling...
Interior Structure and Construction A1 NGYANQI
The Advantages of Working With a Design-Build Studio
LITERATURE CASE STUDY DESIGN SEMESTER 5.pptx
joggers park landscape assignment bandra
CLASS_11_BUSINESS_STUDIES_PPT_CHAPTER_1_Business_Trade_Commerce.pptx
Special finishes, classification and types, explanation
Facade & Landscape Lighting Techniques and Trends.pptx.pdf
Fundamental Principles of Visual Graphic Design.pptx
Urban Design Final Project-Site Analysis
An introduction to AI in research and reference management
SEVA- Fashion designing-Presentation.pdf
WHY_R12 Uaafafafpgradeaffafafafaffff.ppt
YV PROFILE PROJECTS PROFILE PRES. DESIGN
rapid fire quiz in your house is your india.pptx
actividad 20% informatica microsoft project
YOW2022-BNE-MinimalViableArchitecture.pdf
Skskkxiixijsjsnwkwkaksixindndndjdjdjsjjssk

Responsive, Scalable and Liquid Design

Editor's Notes

  • #5: Designers are from print background. Mostly 2 resolutions
  • #16: responsive design ethan marcotte
  • #18: We need to sketch, visualize, test prototype and understand the dynamic behavior on different devices with different propositions + resolutions.