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Rhetoric intro ppt
Rhetoric is the art of
 persuasion.
Writers use rhetorical
 tools to persuade
 others.
Writers know and
 understand their
 audience and
 choose strategies
 for specific
 purposes.
HOW DO WRITERS PRESENT THEMSELVES AS
“GOOD PEOPLE?”

#1 They sound level-headed
~ Use Concession: an expression of concern for
  the feelings of those who may disagree with the
  writer’s position and/or a listing of the
  opponent’s argument
~ Use Refutation: counters or qualifies the
  opponent’s arguments
  Example: Dad, your love for me and concern
  about my safety are evident, but you can trust
  me to come straight home from the meeting.
  Example: Mom, I know that you might consider
  a cell phone a distraction, but I would use it
  judiciously!
HOW DO WRITERS PRESENT THEMSELVES AS
“GOOD PEOPLE?”

~ Control emotions


~ Sound fair
HOW DO WRITERS PRESENT THEMSELVES AS
“GOOD PEOPLE?”

#2 They sound knowledgeable.
~ Use Facts: Cell phones are not as expensive
  now.
~ Refer to Authorities: My responsible friend has
  one.
~ Cite the Past: Remember when I was stuck at
  school…
~ Cause and Effect: If I had a cell phone, then I
  would not have to use yours.
~ Use a Quotation: Anthony Robbins has said that
  “the way we communicate with others and with
  ourselves ultimately determines the quality of
  our lives.”
HOW DO WRITERS “SPEAK WELL?”
#1 They engage the audience in their arguments.


~ Use Anecdotes
  Example: One time a friend of mine got lost in
  the mall and wandered around for two hours
  looking for his parents. The whole family was
  distraught by the time they found each other. If
  they had cell phones, they could have
  communicated better.
HOW DO WRITERS “SPEAK WELL?”


~ Use Imagery
  Example: Mom, remember watching for me in
  the parking lot at school? You sat in your hot
  car, the seat melting into your skin, the air thick
  and humid? If I had a cell phone, you could sip
  on a tangy iced tea as you wait on a soft, comfy
  couch in a cool 72 degree home.
HOW DO WRITERS “SPEAK WELL?”
~ Use Figures of Speech
  Example: Cell phones are a life line to family
  and friends. (metaphor)
  Example: Cell phones are like a honing beacon
  that allows parents to keep track of their busy
  children. (simile)
  Example: The cell phone is a chaperone
  keeping me in touch with my parents.
  (personification)
HOW DO WRITERS “SPEAK WELL?”
#2 They enhance writing with sentence “tools.”
~ Repetition
  Example: A cell phone would help me be
  responsible, keep me in touch with family, help
  me communicate with friends, help me to reach
  out to others.
~ Anaphora – a specific kind of repetition
  Example: When I am lonely, when I am lost,
  when I am confused, when I need a ride, I can
  use my cell phone to call for help.
HOW DO WRITERS “SPEAK WELL?”
~ Periodic Sentence – has a main clause at the
  end of a sentence
  Example: When I am lonely, when I am lost,
  when I am confused, when I need a ride, I can
  use my call phone to call for help.
HOW DO WRITERS “SPEAK WELL?”
~ Polysyndeton – a specific type of repetition
  Example: I can use my cell phone at home and
  at school and in the car and at a party and at
  theme parks and at church.
~ Asyndeton – the opposite of polysyndeton
  (leave out all conjunctions)
  Example: I can use my cell phone to quickly call
  mom, dad, grandma, grandpa, aunt, uncle,
  cousin, friend.

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Rhetoric intro ppt

  • 2. Rhetoric is the art of persuasion. Writers use rhetorical tools to persuade others. Writers know and understand their audience and choose strategies for specific purposes.
  • 3. HOW DO WRITERS PRESENT THEMSELVES AS “GOOD PEOPLE?” #1 They sound level-headed ~ Use Concession: an expression of concern for the feelings of those who may disagree with the writer’s position and/or a listing of the opponent’s argument ~ Use Refutation: counters or qualifies the opponent’s arguments Example: Dad, your love for me and concern about my safety are evident, but you can trust me to come straight home from the meeting. Example: Mom, I know that you might consider a cell phone a distraction, but I would use it judiciously!
  • 4. HOW DO WRITERS PRESENT THEMSELVES AS “GOOD PEOPLE?” ~ Control emotions ~ Sound fair
  • 5. HOW DO WRITERS PRESENT THEMSELVES AS “GOOD PEOPLE?” #2 They sound knowledgeable. ~ Use Facts: Cell phones are not as expensive now. ~ Refer to Authorities: My responsible friend has one. ~ Cite the Past: Remember when I was stuck at school… ~ Cause and Effect: If I had a cell phone, then I would not have to use yours. ~ Use a Quotation: Anthony Robbins has said that “the way we communicate with others and with ourselves ultimately determines the quality of our lives.”
  • 6. HOW DO WRITERS “SPEAK WELL?” #1 They engage the audience in their arguments. ~ Use Anecdotes Example: One time a friend of mine got lost in the mall and wandered around for two hours looking for his parents. The whole family was distraught by the time they found each other. If they had cell phones, they could have communicated better.
  • 7. HOW DO WRITERS “SPEAK WELL?” ~ Use Imagery Example: Mom, remember watching for me in the parking lot at school? You sat in your hot car, the seat melting into your skin, the air thick and humid? If I had a cell phone, you could sip on a tangy iced tea as you wait on a soft, comfy couch in a cool 72 degree home.
  • 8. HOW DO WRITERS “SPEAK WELL?” ~ Use Figures of Speech Example: Cell phones are a life line to family and friends. (metaphor) Example: Cell phones are like a honing beacon that allows parents to keep track of their busy children. (simile) Example: The cell phone is a chaperone keeping me in touch with my parents. (personification)
  • 9. HOW DO WRITERS “SPEAK WELL?” #2 They enhance writing with sentence “tools.” ~ Repetition Example: A cell phone would help me be responsible, keep me in touch with family, help me communicate with friends, help me to reach out to others. ~ Anaphora – a specific kind of repetition Example: When I am lonely, when I am lost, when I am confused, when I need a ride, I can use my cell phone to call for help.
  • 10. HOW DO WRITERS “SPEAK WELL?” ~ Periodic Sentence – has a main clause at the end of a sentence Example: When I am lonely, when I am lost, when I am confused, when I need a ride, I can use my call phone to call for help.
  • 11. HOW DO WRITERS “SPEAK WELL?” ~ Polysyndeton – a specific type of repetition Example: I can use my cell phone at home and at school and in the car and at a party and at theme parks and at church. ~ Asyndeton – the opposite of polysyndeton (leave out all conjunctions) Example: I can use my cell phone to quickly call mom, dad, grandma, grandpa, aunt, uncle, cousin, friend.