This document compares different techniques for embedding rich typography on web pages, including sIFR, Facelift, Typeface.js, and Cufon. sIFR uses Flash but has issues with non-Latin characters and performance. Facelift is safer for font licensing but has slower performance due to its use of images. Typeface.js has bugs and an inactive developer. Cufon has the best performance and an active community. In conclusion, Cufon is the best current option for rich web typography.