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Webfonts:
Demystified


@melchoyce
Introduction to
Webfonts
We’re in a Webfont
Rennaissance.
Take a look...
Webfonts: Demystified
Webfonts: Demystified
Webfonts: Demystified
Webfonts in the Past
1. Web-safe fonts
   • Arial, Verdana, Georgia, etc.

2. Font Replacement
   • SIFR
   • Cufon
   • FLIR
Webfonts in the Present
@font-face
    • CSS rule made popular in CSS3
    • Embed fonts directly onto your site
    • Don’t need to worry about browser-safe
      fonts anymore!
Webfonts in the Present
@font-face syntax
    @font-face {
        font-family: 'Awesome Font';
        src: url('awesome-font.eot');
           src: url('awesome-font.eot?#iefix') format('embedded-opentype'),
                url('awesome-font.woff') format('woff'),
                url('awesome-font.ttf') format('truetype'),
                url('awesome-font.svg#svgFontName') format('svg');
      }
Webfonts in the Present
@font-face formats
    1. EOT (IE)
    2. WOFF (Modern Browsers)
    3. TTF (Safari, Android, iOS)
    4. SVG (Legacy iOS)

    Note: There’s some overlap -- some browsers support
    multiple format options. However, it’s safest to use
    them all.
Webfonts in the Future
Where are we going...?
Webfonts in the Future
Moving away from type:
    • Icon fonts (awesome because: scalable, easily change color, easily add effects)
Webfonts in the Future
Moving away from type:
    • Graph fonts (awesome because: magic. ...and previous points)
Finding the Right
Webfont
Finding the Right Webfont
Finding the Right Webfont

Picking the Right Service
Figure out your constraints.
    • Self-hosted or cloud-hosted?
       • Do you need control over your files?
       • Can’t add new files to your server?
       • Self-hosted: Font Squirrel, Font Spring, etc.
       • Cloud-hosted: Google Web Fonts, Typekit, etc.
Finding the Right Webfont

Picking the Right Service
Figure out your constraints.
    • Free service or pay service?
       • Do you have a budget for fonts?
       • Hundreds of free fonts, but pay fonts are generally
         better quality
       • Free services: Google Web Fonts, Font Squirrel, etc.
       • Pay services: Typekit, Font Spring, etc.
Finding the Right Webfont

Picking the Right Font
Figure out your needs.
    • Header font?
       • Needs to look good big
       • More stylistic freedom -- can use almost any style of font
    • Body font?
       • Needs to look good at medium to smaller sizes
       • Less stylistic freedom -- limited to serif and sans-serif
       • Must be very readable and legible
Finding the Right Webfont

Picking the Right Font
Figure out your tone.
    • What is your site about?
    • Who is your audience?
    • What are you trying to say?
    • Your fonts should match your site’s tone
       • Corporate site shouldn’t use Comic Sans. Travel blog
         shouldn’t be stiff and formal.
Finding the Right Webfont

Do What Feels Right
Picking fonts is highly intuitive.
    • What works for some might not work for others
    • Some might like structure, while others freedom
    • Finding the right can be as organic or structured
      as you want it to be.
3
Webfonts and
WordPress
Webfonts and WordPress    3
Adding From Google
Web Fonts
Time for a live demo...
Webfonts and WordPress      3
Adding From Font Squirrel
Time for a live demo...
Webfonts and WordPress    3
Adding From Typekit
Time for a live demo...
Webfonts and WordPress                                        3
Adding From WP Plugins
There are many webfont plugins available for WP:
    1. Google Web Fonts: typecase, WP Google Fonts
    2. Typekit: Typekit plugin for WordPress, Typekit Fonts
       for WordPress
    3. Fonts.com: Web Fonts, Webfonts
    4. Fontsforweb.com: Font - web fonts plugin
    6. Multiple: Fontmeister
    7. Add to WYSIWYG: Ultimate TinyMCE - Ultimate Google
       Webfonts Addon
4
Webfont
Resources
Webfont Resources                                4
                                                  3
 Where to Find Fonts
• Fontdeck               • The League of Moveable Type
• Fonts.com Web Fonts    • MyFonts Webfonts
• FontsLive              • Process Type Foundry
• Font Squirrel          • Typekit
• Fontspring             • Typotheque
• Google Web Fonts       • Web FontFonts
• Just Another Foundry   • WebINK
• Kernest                • WebType
Webfont Resources                                                4
                                                                  3
 Some Good Articles
• http://webfonts.myfonts.com/webfonts-know-how/what-are-webfonts-0
• http://webtypography.net/
• http://www.adobe.com/devnet/html5/articles/web-typography-and-css-
  font-face.html
• http://www.alistapart.com/articles/fonts-at-the-crossing/
• http://www.alistapart.com/articles/fluidgrids/
• http://webdesign.tutsplus.com/articles/choosing-the-right-font-a-
  practical-guide-to-typography-on-the-web/
• http://www.fontspring.com/blog/the-new-bulletproof-font-face-syntax
• http://boldperspective.com/2011/how-to-use-css-font-face/
Webfont Resources                                  4
                                                    3
 Extra Goodies
• http://letteringjs.com/
• http://kernjs.com/
• http://fittextjs.com/
• http://chengyinliu.com/whatfont.html
• http://www.typetester.org/
• http://fortawesome.github.com/Font-Awesome/
• https://www.fontfont.com/how-to-use-ff-chartwell
• http://www.jfontsize.com/
5

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Webfonts: Demystified

  • 3. We’re in a Webfont Rennaissance. Take a look...
  • 7. Webfonts in the Past 1. Web-safe fonts • Arial, Verdana, Georgia, etc. 2. Font Replacement • SIFR • Cufon • FLIR
  • 8. Webfonts in the Present @font-face • CSS rule made popular in CSS3 • Embed fonts directly onto your site • Don’t need to worry about browser-safe fonts anymore!
  • 9. Webfonts in the Present @font-face syntax @font-face { font-family: 'Awesome Font'; src: url('awesome-font.eot'); src: url('awesome-font.eot?#iefix') format('embedded-opentype'), url('awesome-font.woff') format('woff'), url('awesome-font.ttf') format('truetype'), url('awesome-font.svg#svgFontName') format('svg'); }
  • 10. Webfonts in the Present @font-face formats 1. EOT (IE) 2. WOFF (Modern Browsers) 3. TTF (Safari, Android, iOS) 4. SVG (Legacy iOS) Note: There’s some overlap -- some browsers support multiple format options. However, it’s safest to use them all.
  • 11. Webfonts in the Future Where are we going...?
  • 12. Webfonts in the Future Moving away from type: • Icon fonts (awesome because: scalable, easily change color, easily add effects)
  • 13. Webfonts in the Future Moving away from type: • Graph fonts (awesome because: magic. ...and previous points)
  • 15. Finding the Right Webfont
  • 16. Finding the Right Webfont Picking the Right Service Figure out your constraints. • Self-hosted or cloud-hosted? • Do you need control over your files? • Can’t add new files to your server? • Self-hosted: Font Squirrel, Font Spring, etc. • Cloud-hosted: Google Web Fonts, Typekit, etc.
  • 17. Finding the Right Webfont Picking the Right Service Figure out your constraints. • Free service or pay service? • Do you have a budget for fonts? • Hundreds of free fonts, but pay fonts are generally better quality • Free services: Google Web Fonts, Font Squirrel, etc. • Pay services: Typekit, Font Spring, etc.
  • 18. Finding the Right Webfont Picking the Right Font Figure out your needs. • Header font? • Needs to look good big • More stylistic freedom -- can use almost any style of font • Body font? • Needs to look good at medium to smaller sizes • Less stylistic freedom -- limited to serif and sans-serif • Must be very readable and legible
  • 19. Finding the Right Webfont Picking the Right Font Figure out your tone. • What is your site about? • Who is your audience? • What are you trying to say? • Your fonts should match your site’s tone • Corporate site shouldn’t use Comic Sans. Travel blog shouldn’t be stiff and formal.
  • 20. Finding the Right Webfont Do What Feels Right Picking fonts is highly intuitive. • What works for some might not work for others • Some might like structure, while others freedom • Finding the right can be as organic or structured as you want it to be.
  • 22. Webfonts and WordPress 3 Adding From Google Web Fonts Time for a live demo...
  • 23. Webfonts and WordPress 3 Adding From Font Squirrel Time for a live demo...
  • 24. Webfonts and WordPress 3 Adding From Typekit Time for a live demo...
  • 25. Webfonts and WordPress 3 Adding From WP Plugins There are many webfont plugins available for WP: 1. Google Web Fonts: typecase, WP Google Fonts 2. Typekit: Typekit plugin for WordPress, Typekit Fonts for WordPress 3. Fonts.com: Web Fonts, Webfonts 4. Fontsforweb.com: Font - web fonts plugin 6. Multiple: Fontmeister 7. Add to WYSIWYG: Ultimate TinyMCE - Ultimate Google Webfonts Addon
  • 27. Webfont Resources 4 3 Where to Find Fonts • Fontdeck • The League of Moveable Type • Fonts.com Web Fonts • MyFonts Webfonts • FontsLive • Process Type Foundry • Font Squirrel • Typekit • Fontspring • Typotheque • Google Web Fonts • Web FontFonts • Just Another Foundry • WebINK • Kernest • WebType
  • 28. Webfont Resources 4 3 Some Good Articles • http://webfonts.myfonts.com/webfonts-know-how/what-are-webfonts-0 • http://webtypography.net/ • http://www.adobe.com/devnet/html5/articles/web-typography-and-css- font-face.html • http://www.alistapart.com/articles/fonts-at-the-crossing/ • http://www.alistapart.com/articles/fluidgrids/ • http://webdesign.tutsplus.com/articles/choosing-the-right-font-a- practical-guide-to-typography-on-the-web/ • http://www.fontspring.com/blog/the-new-bulletproof-font-face-syntax • http://boldperspective.com/2011/how-to-use-css-font-face/
  • 29. Webfont Resources 4 3 Extra Goodies • http://letteringjs.com/ • http://kernjs.com/ • http://fittextjs.com/ • http://chengyinliu.com/whatfont.html • http://www.typetester.org/ • http://fortawesome.github.com/Font-Awesome/ • https://www.fontfont.com/how-to-use-ff-chartwell • http://www.jfontsize.com/