Crafting Digital Delight: Forward AI
UI/UX Evaluation
Transforming User Interfaces for Optimal User Engagement
Made By: Rishabh Tiwari.
01
Analyzing Customer Requirements
Problem Statement
There is a growing need for an e-commerce platform that facilitates the sale of car spare parts
from various vendors to car owners and enthusiasts. We aim to address this demand by
creating a user-centric car spare parts marketplace.
User Goal Expectation
Our users, car owners, and enthusiasts, expect a seamless and intuitive platform where they
can effortlessly find, purchase, and install the right car spare parts from a diverse pool of
vendors, all while receiving valuable guidance and support.
Christine Lane
Education: Bachelor's Degree
Age: 36
Occupation: Automotive Engineer
Car: 10-year-old sedan
Goals and Needs
Christine enjoys maintaining her car herself to save
money and learn about vehicles
She values convenience and quality when purchasing
spare parts
Christine is willing to spend more on high-quality,
compatible parts to ensure her car's performance.
Pain Points:
Difficulty finding spare parts compatible with her older
car model
Frustration due to the lack of detailed product
information
Hesitance to trust new vendors due to past experiences
Desire for guidance on which parts to buy and how to
install them correctly.
User Persona 1
David Richards
Education: Master's Degree
Age: 23
Occupation: Automotive Engineer
Car: Classic cars owner and ongoing restoration projects
Goals and Needs
David is passionate about working on cars as a hobby
He seeks rare and unique spare parts to enhance and
modify his classic cars
Quality and authenticity are critical for him as he values
the integrity of his projects.
Pain Points:
Limited availability of rare and unique spare parts
Difficulty in discovering specialized vendors for niche
automotive parts
Concerns about the high prices associated with rare
parts
Need for assurance regarding the authenticity and
quality of rare parts when purchasing online.
User Persona 2
User Requirements
01 User-friendly interface 02 Vendor onboarding process
03 Secure payment options 04 Detailed product listings
05 Compatibility information 06 User and vendor reviews
07 Customer support 08 Analytics and reporting
Pain Points
01 Limited purchasing options. 02 Tedious vendor onboarding.
03
Lack of user reviews and
information.
04
Inefficient search and filter
functions.
05
Limited support and guidance
about spare parts.
06
Inefficient search and filter
functions.
Success Measurement
01
Increased sales and revenue,
indicating market demand and user
adoption.
02
High vendor satisfaction levels,
demonstrated by active
participation and positive feedback.
03
Positive user feedback highlighting
ease of use, information availability,
and customer support.
04
Growing user base and
engagement metrics, such as
return visits and session durations.
02
Proposed Unique Functionalities
Proposed Unique Functionalities
01
Virtual Mechanic Assistant
Integrate a virtual mechanic assistant
that can provide users with diagnostic
suggestions and installation guidance
based on the spare part they are
purchasing.
02
Part Swap Marketplace
Allow users to list their used spare
parts for sale or exchange, fostering a
community for DIY enthusiasts.
03
AI-Powered
Recommendations
Utilize machine learning algorithms to
provide highly personalized product
recommendations based on user
browsing and purchase history.
04
3D Product Visualization
Enable users to rotate and zoom in on
3D product models to get a better
understanding of the spare part's
design and features.
05
Spare Parts Bundle Deals
Offer curated bundle deals where
users can purchase complementary
spare parts at a discounted price when
bought together.
Proposed Unique Functionalities
06
Chatbot Customer Support
Enhance customer support with an AI-
powered chatbot capable of answering
common queries and providing instant
assistance.
07
User-Generated Repair
Guides
Encourage users to submit and share
their own DIY repair guides and videos
for specific car models and parts.
08
Real-Time Price
Comparison
Integrate a price comparison tool that
shows users the same spare part's
prices from different vendors to help
them find the best deal.
09
AI-Powered Predictive
Maintenance
Analyze user data and vehicle
information to predict when a part is
likely to fail, offering proactive
replacement suggestions.
10
Spare Parts Marketplace
Events
Host virtual or physical events where
users can interact with vendors, attend
workshops, and access exclusive
deals.
11
Spare Parts Recycling
Program
Encourage users to return old spare
parts for recycling or receive discounts
on new purchases.
03
Sitemaps
Primary Pages
Main Page
01 Home Page
Main Page
02 Product Listing
Main Page
03 Product Detail Page
Main Page
04 Shopping Cart
Main Page
05 Checkout
Main Page
06 User Account
Main Page
07 Vendor Dashboard
Main Page
07 Promotions
Main Page
08 Customer Support
Secondary Pages
Secondary Page
01 About Us
Secondary Page
02 Promotions
Secondary Page
03 Order Tracking
Secondary Page
04 Tutorials
Secondary Page
05 Blog
Secondary Page
06 Privacy Policy
Secondary Page
07 Terms and Conditions
Secondary Page
08 Return and Refund Policy
Secondary Page
09 DIY Repair Community
04
App Navigation System
The Importance of Navigation
In the world of online shopping, the importance of a well-structured and intuitive navigation
system cannot be overstated. It can mean the difference between a seamless, enjoyable
experience and a frustrating one for our users.
Why Main Menu?
The Level 1 Main Menu serves as the primary
navigation, providing users with immediate access
to key sections of the app.
Example
Example Menu Items
Hom
Sho
Sel
Explor
Hel
User Account
Level 1 - Main Menu
Why Shop Menu?
I've organized spare parts into categories for clarity
and convenience.

The mega menu under 'Shop' offers a
comprehensive view of product categories and
special deals.
Example
Example Menu Items
Engine Part
Brake & Suspensio
Electrical Component
Exterior & Bod
Interior Accessorie
Wheels & Tire
Special Deals
Level 2 - "Shop" Menu (Submenu)
Why Explore Menu?
This menu item can lead to a dedicated functionality
detail page where users can learn more about the
specific feature, access related tools or content, and
interact with it.
Example
Example Menu Items
Virtual Mechanic Helpe
Swap & Sell Hu
Part Pack
Instant Help Assistan
DIY Repair Communit
Best Deal Finde
Green Parts Initiativ
Spare Parts Expo
Level 2 - "Explore" Menu (Submenu)
Why Sub-menu for “Shop” ?
The Level 3 Subcategory Menu further refines the
user's product search, making it easy to navigate
through specific types of spare parts.
Example
Example Menu Items
Engine Parts
Air Filter
Oil Filter
Brake & Suspension
Brake Pad
Shocks & Struts
Level 3: Subcategory Menu
(Submenu of "Shop")
05
Wireframes
Wireframe: Loading Screen
Wireframe: Onboarding Screens
Wireframe: Pre-Login, Home and
Product Description
Wireframe: Navigation System

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Rishabh UI Presentation - Forward AI.pdf

  • 1. Crafting Digital Delight: Forward AI UI/UX Evaluation Transforming User Interfaces for Optimal User Engagement Made By: Rishabh Tiwari.
  • 3. Problem Statement There is a growing need for an e-commerce platform that facilitates the sale of car spare parts from various vendors to car owners and enthusiasts. We aim to address this demand by creating a user-centric car spare parts marketplace.
  • 4. User Goal Expectation Our users, car owners, and enthusiasts, expect a seamless and intuitive platform where they can effortlessly find, purchase, and install the right car spare parts from a diverse pool of vendors, all while receiving valuable guidance and support.
  • 5. Christine Lane Education: Bachelor's Degree Age: 36 Occupation: Automotive Engineer Car: 10-year-old sedan Goals and Needs Christine enjoys maintaining her car herself to save money and learn about vehicles She values convenience and quality when purchasing spare parts Christine is willing to spend more on high-quality, compatible parts to ensure her car's performance. Pain Points: Difficulty finding spare parts compatible with her older car model Frustration due to the lack of detailed product information Hesitance to trust new vendors due to past experiences Desire for guidance on which parts to buy and how to install them correctly. User Persona 1
  • 6. David Richards Education: Master's Degree Age: 23 Occupation: Automotive Engineer Car: Classic cars owner and ongoing restoration projects Goals and Needs David is passionate about working on cars as a hobby He seeks rare and unique spare parts to enhance and modify his classic cars Quality and authenticity are critical for him as he values the integrity of his projects. Pain Points: Limited availability of rare and unique spare parts Difficulty in discovering specialized vendors for niche automotive parts Concerns about the high prices associated with rare parts Need for assurance regarding the authenticity and quality of rare parts when purchasing online. User Persona 2
  • 7. User Requirements 01 User-friendly interface 02 Vendor onboarding process 03 Secure payment options 04 Detailed product listings 05 Compatibility information 06 User and vendor reviews 07 Customer support 08 Analytics and reporting
  • 8. Pain Points 01 Limited purchasing options. 02 Tedious vendor onboarding. 03 Lack of user reviews and information. 04 Inefficient search and filter functions. 05 Limited support and guidance about spare parts. 06 Inefficient search and filter functions.
  • 9. Success Measurement 01 Increased sales and revenue, indicating market demand and user adoption. 02 High vendor satisfaction levels, demonstrated by active participation and positive feedback. 03 Positive user feedback highlighting ease of use, information availability, and customer support. 04 Growing user base and engagement metrics, such as return visits and session durations.
  • 11. Proposed Unique Functionalities 01 Virtual Mechanic Assistant Integrate a virtual mechanic assistant that can provide users with diagnostic suggestions and installation guidance based on the spare part they are purchasing. 02 Part Swap Marketplace Allow users to list their used spare parts for sale or exchange, fostering a community for DIY enthusiasts. 03 AI-Powered Recommendations Utilize machine learning algorithms to provide highly personalized product recommendations based on user browsing and purchase history. 04 3D Product Visualization Enable users to rotate and zoom in on 3D product models to get a better understanding of the spare part's design and features. 05 Spare Parts Bundle Deals Offer curated bundle deals where users can purchase complementary spare parts at a discounted price when bought together.
  • 12. Proposed Unique Functionalities 06 Chatbot Customer Support Enhance customer support with an AI- powered chatbot capable of answering common queries and providing instant assistance. 07 User-Generated Repair Guides Encourage users to submit and share their own DIY repair guides and videos for specific car models and parts. 08 Real-Time Price Comparison Integrate a price comparison tool that shows users the same spare part's prices from different vendors to help them find the best deal. 09 AI-Powered Predictive Maintenance Analyze user data and vehicle information to predict when a part is likely to fail, offering proactive replacement suggestions. 10 Spare Parts Marketplace Events Host virtual or physical events where users can interact with vendors, attend workshops, and access exclusive deals. 11 Spare Parts Recycling Program Encourage users to return old spare parts for recycling or receive discounts on new purchases.
  • 14. Primary Pages Main Page 01 Home Page Main Page 02 Product Listing Main Page 03 Product Detail Page Main Page 04 Shopping Cart Main Page 05 Checkout Main Page 06 User Account Main Page 07 Vendor Dashboard Main Page 07 Promotions Main Page 08 Customer Support
  • 15. Secondary Pages Secondary Page 01 About Us Secondary Page 02 Promotions Secondary Page 03 Order Tracking Secondary Page 04 Tutorials Secondary Page 05 Blog Secondary Page 06 Privacy Policy Secondary Page 07 Terms and Conditions Secondary Page 08 Return and Refund Policy Secondary Page 09 DIY Repair Community
  • 17. The Importance of Navigation In the world of online shopping, the importance of a well-structured and intuitive navigation system cannot be overstated. It can mean the difference between a seamless, enjoyable experience and a frustrating one for our users.
  • 18. Why Main Menu? The Level 1 Main Menu serves as the primary navigation, providing users with immediate access to key sections of the app. Example Example Menu Items Hom Sho Sel Explor Hel User Account Level 1 - Main Menu
  • 19. Why Shop Menu? I've organized spare parts into categories for clarity and convenience. The mega menu under 'Shop' offers a comprehensive view of product categories and special deals. Example Example Menu Items Engine Part Brake & Suspensio Electrical Component Exterior & Bod Interior Accessorie Wheels & Tire Special Deals Level 2 - "Shop" Menu (Submenu)
  • 20. Why Explore Menu? This menu item can lead to a dedicated functionality detail page where users can learn more about the specific feature, access related tools or content, and interact with it. Example Example Menu Items Virtual Mechanic Helpe Swap & Sell Hu Part Pack Instant Help Assistan DIY Repair Communit Best Deal Finde Green Parts Initiativ Spare Parts Expo Level 2 - "Explore" Menu (Submenu)
  • 21. Why Sub-menu for “Shop” ? The Level 3 Subcategory Menu further refines the user's product search, making it easy to navigate through specific types of spare parts. Example Example Menu Items Engine Parts Air Filter Oil Filter Brake & Suspension Brake Pad Shocks & Struts Level 3: Subcategory Menu (Submenu of "Shop")
  • 25. Wireframe: Pre-Login, Home and Product Description