Rohm Haas ERP implementation
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Rohm and Haas implemented SAP across its global operations to integrate financial data, standardize manufacturing and HR processes, and build a robust online sales and marketing channel. Key aspects of the implementation included leveraging SAP NetWeaver and mySAP CRM to create an integrated customer portal and eCommerce system. This provided customers with seamless access to information, purchasing, and support. The new system aimed to improve customer service, sales efficiency, and collaboration across the organization.
Rohm Haas ERP implementation
- 1. ROHM HASS AND Implementation of SAP Group 9 ANKIT LALIT NEHA
- 2. ABOUT THE COMPANY A specialty materials company Second in worldwide sales. Over 100 plants/research sites. Presence in over 100 countries. Over 16,500 employees. $8 billion annual revenue. Acquired by on April 1, 2009
- 3. INTRODUCTION Components of an ERP System ERP Software module based ERP software Integrates activities across the functional departments Business Processes Improve the performance of organizations’ resource planning, management control, operational control ERP Users – Employees of the organization Hardware and Operating Systems – UNIX, Windows NT and Linux Conclusion Structures the internal business processes
- 4. INTRODUCTION (CONT…) Factors Before Implementation After Implementation Integrating financial Different departments – Single data set used data different contributions enterprise-wide – to revenues consistency of data Standardizing Same product made - Same product made - Manufacturing different methods same method – saves Processes time, increases productivity, reduces headcount Standardizing HR Not unified Simple. information Complex method for Unified method for keeping account of keeping account of employee time. employee time - standardized
- 6. BUSINESS NEED Sole ERP Instance Customer SAP CRM Extranet eCommerce Experience Prospects – Utilize web as strategic channel for marketing Motive – Build a robust online sales / marketing channel to contribute in the growth of the company.
- 7. EXISTING WEB CHANNEL MARKET TRANSACT SERVICE www.rohmhaas.com myaccount.rohmhaas.com ecenter.rohmhaas.com members.rohmhaas.com General Information Order Online Technical Literature Corporate Information Online Status Data Sheets Delivery Information Expert information
- 8. EXPECTATIONS FROM THE NEW SYSTEM A customer/businessdriven initiative Consistent navigation across the entire experience Ability to provide deep market and product knowledge Easytofind products and related information Drive customer from information to action Connectivity to CRM to drive leads and eCommerce
- 9. LEVERAGE EXISTING SOLUTIONS SAP NetWeaver® 2006s Enterprise Portal Past Application Internal employee portal integrated with HR, CRM, KM and several thirdparty systems. Extended Application External Customer Portal integrates all content for authenticated customers Integrate public and secured/targeted web content Platform to extend new applications to our customers
- 10. LEVERAGE EXISTING SOLUTIONS mySAP CRM 4.0: eCommerce Past Application Stand Alone Web GUI B2B Store Not Integrated with other Web Properties Order Status store for internal purposes. B2C Stores with a public content Extended Application B2B Store was made available to public through secured web portal Order Status was made available to public through secured web portal The public content of B2C stores was limited only to
- 11. NEW TECHNOLOGY AND PROCESSES New Technology Investment Interwoven Team Site Centralized content repository Interwoven Live Site Dynamic rendering of web content New Processes Adopt content standards across the enterprise Create consistent taxonomy and better metadata Collect and analyze data to produce standardized metrics Establish usability reviews and adjust site as necessary
- 12. VISION THEY WANT TO REALIZE Customers Customer Portal Web Content (SAP Enterprise Portal) Management (Interwoven) eService eCommerce (mySAP CRM) (mySAP CRM) Analytics & Reporting SAP CRM SAP R/3 SAP BW Corporate Data Systems
- 13. INTEGRATING INTERNET SALES: VISION >> REALIZATION Integrating Internet Integrating Internet Sales: Sales: Vision Realization Provide customers the Integrated portal ability to order from the environment external portal Seamlessly move from Seamlessly Customer Market to Transact Transition Superior browseandbuy Account & Password capability synchronization Better product searching and researching
- 15. CUSTOMIZED VIEWS
- 16. IMPROVING STAFF SKILLS To improve the integration of its acquired firms, company replaces its legacy system with SAP. New System based on Oracle & Unix Cost of Downtime very high For training company sets up a model assess staff competencies, prioritize targeted training and coaching opportunities based on identified skill gaps Sets up a standardized skills assessment template for each staff member
- 17. COMPREHENSIVE SKILL ASSESSMENT TEMPLATE Source: Rohm and Haas; IEC research
- 18. BENEFITS Company has enhanced customer service through the processing of mobile sales in real time Sales managers equipped with realtime overview of sales representatives’ activities, improving sales planning process and enhancing overall sales efficiency Account managers provided with full visibility of customer details Company has improved collaboration on logistics, pricing, and environmental factors, strengthening competitive advantage Company has improved ability to anticipate problems and
- 19. KEY CHALLENGES Address increased market competition while maintaining technological advantage as a key differentiator Improve customer service to meet customer demands Convincing the department managers to get the system efficiently used
- 20. FUTURE INITIATIVES Secured Content Integrate service related information Provide customerspecific information Localized Content Define strategy for localized and multilingual content
- 21. FUTURE INITIATIVES (CONT..) Reuse content and components developed for external users to support: Customer service representatives Account managers Other internal audiences Sales Management portal
- 22. REFERENCES http://www.sap.com/ https://www.cio.executiveboard.com https://www.iec.executiveboard.com
- 23. THANK YOU