Role of visuals and graphics in communication
- 2. Role of visuals and graphics in communication. Submitted to Submitted by Dr. I.M. Khan Ashish Bamboriya (Professor ) M.Sc. (Ag.) Ext. Edu
- 3. The Role of Visual Aids in Communication:- • The ultimate goal of visual aids is to make a presentation better than a traditional lecture style of presentation in which the speaker fills the time and space with the spoken word. • Within this overriding role, visual aids play the role of enhancing the package, supporting the learning, unifying differences, encouraging participation and clarifying the information.
- 4. Enhance a Verbal Presentation • A basic verbal presentation is extremely limiting. You should think of a presentation as a skeleton: just as an outline of your message has to be filled in with full sentences and supporting information and examples, a basic presentation is bare and needs to be enhanced with visual aids. Visual aids serve the role of completing a presentation with examples, artifacts, questions, interactive activities and more.
- 5. Support Different Learning Styles • People learn in a variety of different ways. Only a part of what we learn and retain is taken in through our hearing. Visual aids support different learning styles by matching the verbal presentation of the message with images (visual learners); charts and graphs that facilitate questions and answers (audio learners); and hands-on activities that encourage audience participation (tactile).
- 6. Bridge Diversity Among the Audience • Audience members come to a presentation with diverse backgrounds in experience and personal knowledge. Visual aids help to ensure that everyone has the same background information that informs the premise of your presentation. • In other words, never assume that everyone in the audience knows what they need to know to be at the same starting point for your presentation. • Visual aids can help bridge the differences among your audience members so that they start with a common foundation of background knowledge
- 7. Encourage Audience Participation Visual aids serve to encourage audience participation. Visual aids help the audience to engage with the material in the form of engaging note-taking, partner or small group discussion, Q & A, or some problem-solving activity. Comprehension and Retention There are many reasons why people may not fully understand what is being spoken during a presentation.
- 8. The Role of Graphics in Communication • The graphic designer or design team can contribute to the development of an educational multimedia project in three major areas: (i) developing a visual concept, (ii) developing effective visual communication, and (iii) developing conceptual ideas. Graphic designers can draw on techniques used in traditional graphic field in each of these areas.
- 9. 1. Developing a Visual Concept • The development of visual concepts has always been a part of traditional print-based graphic design (Lawson, 1990). • It involves the graphic designer or team coming up with screen designs that organise and clearly present content to maximise users’ understanding. • In addition the design team attempts to develop a visual concept that is stimulating and appealing to the specific target audience. • Designers must pay attention to the speed of animation and ensure that the most important elements of the animation are always prominent
- 10. 2. Visual Communication • Visual communication refers to the use of universally recognised visual aids and other techniques used to improve the readability and comprehension of text (Hamilton, 1970). • Designing educational multimedia creates further challenges for graphic designers particularly given the end users of the program will often be unassisted. • This places a greater emphasis on the need for the visual communication to be clear and intuitive. For example, when designing on-screen navigation tools, the buttons themselves and their functionality should, as far as possible, be immediately recognizable. Information buttons (eg. help and glossary) should be clearly distinguished from navigation buttons (eg. forward, back and home). • The navigation options given to the user should be consistent, concise and clear, rather than presenting the user with a confusing array of (too many) navigational choices. • It is often helpful, depending on the nature of the program, to give users an indication of where they have been and how far through a section or the program they have come.
- 11. 3. Conceptual Design • The graphic design field has always placed great emphasis on providing creative solutions to practical and conceptual problems. • In the design of educational multimedia, the client or content expert will often present a practical or conceptual problem to the development team. • In an educational context, this may be a concept students traditionally have trouble understanding or a practical problem associated with simultaneously providing students with access to a wide array of information.