Roster Investment Pitch Deck
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Sport on the Go! Roster is a mobile app designed to connect users with partners for sporting activities by providing localized listings based on individual interests. Users can register via social media, filter activities, and receive feedback to enhance their experience. The app is targeted at sport lovers in cities with large populations and aims to monetize through affiliate links, ads, and premium accounts while competing against various existing apps.
Roster Investment Pitch Deck
- 1. sport on the go! Roster – is a new easy way to find partners for your favourite sporting activities!
- 2. Currently to find a place or a partner to play with, you have to trawl through directories or group pages. With one click, Roster provides a listing of any games being planned nearby, based on your interests. currently with Roster WHAT’S THE IDEA? 2
- 3. HOW DOES IT WORK? 3 ACTIVATE The freely downloadable app lets the user register with his existing social media accounts. Roster parses the data from the chosen profile for sporting keywords and suggests a choice of activities. These will form the user's basic filter.
- 4. 4 CONNECT The app's main screen shows a listing for the user's favoured sporting activities, ranked for relevancy based on her preferences. The entries show the time, place and type of sporting activity that users are looking to engage in. With one click users can open the specific event and with another register their interest. A simple switch lets the user limit the entries to his group of chosen 'friends'. HOW DOES IT WORK?
- 5. 5 FEEDBACK A short while after an agreed event has concluded, Roster prompts the user for rating and commentary. As profiles aggregate these, users' choice in partners becomes informed and their plans dependable. With the community growing, no-one will have to kick around by themselves! HOW DOES IT WORK?
- 6. OUR USER CORE 6 SPORT LOVERS, RESIDING IN CITIES WITH A POPULATION OF 1M AND MORE 1 700 000 24-35 AGE GROUP MONTHLY EXPENDITURE ON SPORTING ACTIVITIES 14 000 ARE RESIDENT IN MOSCOW 50% ACCORDING IHRSA
- 7. REACHING THE USERS 7 KEY ADVERTISING CHANNELS: PRINT PUBLICATIONS FEATURE ARTICLES IN LIFESTYLE AND SPORTING MAGAZINES (Men’s Health, Cosmopolitan и другие) FEATURING APPLE iTUNES STORE, GOOGLE PLAY SPORTS EVENT CO-PROMOTION BANNERS, MENTIONS AND MEDIA PRESENCE FOR LOCAL PROFESSIONAL AND AMATEUR EVENTS
- 8. MONETIZATION 8 AFFILIATE LINKS $0.07 per click CTR 40% b2b BRANDED ACCOUNTS b2b $0.02 per mile $50 per fitness club BANNER ADS b2b
- 9. 9 PREMIUM ACCOUNTS TRAINER ACCOUNTS b2c b2c $3 per month, 4% expected conversion $3 per month, 2% conversion MONETIZATION
- 10. COMPETITION 10 Match.com Badoo Foursquare, Swarm Runkeeper Strava No direct competitors, similar functionality is currently spread across different apps datingweb sites tr ackingapps geo apps ROSTER Roster will bring clubs and interest groups to mobile
- 11. MAIN STAGES 11 SEPTEMBER OKTOBER NOVEMBER DECEMBER PRE-PRODUCTION • Technical specification • Early mockups • Development planning PRE-ALPHA • 80% of the UI design complete • Key screens consolidated in a prototype • Test aggregation of venue data ALPHA • 30% of the screens functional • UI design complete • Populating the venue database • 100% of the screens functional • Ranking and matching algorithms tested JANUARY FEBRUARY MARCH APRIL PRE-BETA • Monetization enabled • Advertiser's interface functional • Pre-beta release BETA • Premium profiles added • Algorithms adapted for premium rankings • Audience teasing via SMM PRE-RELEASE RELEASE • Beta testing and bugfixing • Finishing touches • Audience warm-up and invites • Launch • Stability monitoring • Event co-promotion and print articles • On-the-fly bugfixing (hopefully not!) 2014 2015 START FINISH
- 12. THE TEAM 12 Management 2 persons Design 1 person iOS development 3 persons Android development 2 persons QA 1 person System administrator 1 person The development team Pavel Liskin СЕО Sergey Podshivalin СТО experience: Vedomosti (leading Russian business daily), Media Markt experience: iTunes in Russia Artem Lazurenko COO experience: Control Risks, London School of Economics
- 13. THANK YOU FOR YOUR ATTENTION!