Red Stampede User Guide: Analytics

Neal Harrington | sales@redstampede.com | 704.578.1248 | 6701 Fairview Rd., Charlotte, NC 28210 | www.redstampede.com
REDSTAMPEDE REDEFINE POSSIBLE
ANALYTICS
REPORTS MANAGER
PLATFORM
1. Newest Items
2. Total Items
3. Total User Signups
4. Current Active Users
5. User Flow
6. Google Analytics
CONTENT
1. Press Release Views
2. News Views
3. Blog Views
4. Reported Content
FUNDRAISING
1. Successful Donations
2. Failed Donation Attempts
3. Top 20 Fundraisers
4. Offline Donations
CONSTITUENT
1. User Profiles
2. Volunteers
3. Endorsements
4. Top Point Earners
5. Top “Invite Your Friends”
6. Pledge Your Vote – Don’t Vote Alone
1

PLATFORM
NEWEST ITEMS
 HTML report that shows the site’s most recent 20 users to signup / register on the site, the first 6 groups listed in alphabetical order
on the site, and the latest 20 blogs that have been posted by a site Admin or by a user whose blog posting has been promoted to the
primary or Admin blog, which is the blog module shown on the homepage of the site.
People –
 At the top of this section is a server side generated message
 Each “new user” listing in this section of the report contains:
 The User’s profile picture if one has been uploaded
 The first and last name of the user which is linked to their member profile page
 The location of the user: City and State
 The User’s online status
 An notepad looking icon to the far right which allows Admins to send the user a
direct message
Groups –
 At the top of this section is a server side generated message along with two links
available to site admins including one to create a group and a link to join all groups.
 The “Join All” link is a new feature that has been incorporated per the feedback of
the site’s users who wanted a way to be able to join everything if there were many
groups within the site.
 Each “group” listing in this section of the report contains:
 The group profile icon if one has been uploaded by the group creator
 The name of the group which is linked to the group’s page
 The line of the group’s description which is created and edited through the
group module in the site’s advocacy or internal social network.
 Each listing also contains a “Read More” link to the group’s full description
 The number of current users in the group
2

NEWEST ITEMS - CONTINUED
Blogs –
 This section shows the latest 20 blog postings from a site Admin or
by a registered User that has been promoted by a site Admin to the
primary or master blog
 At the top of this section is a server side generated message
 To the right, there is also a link to “Write a Blog”
Each “Blog” listing in this section of the report contains:
 The top portion of the blog posting with a “Read More” link to the
page containing the full blog posting and all comments made about
the posting
 The title of the Blog posting which is linked to the blog’s full page
on the site
Below the blog posting’s title is the following
 The profile pic and name of who posted it, which is linked to that
user’s profile page
 The date the blog was posted
 The number of comments received about the posting, which is
linked to the comment section of the specific blog posting page
TOTAL ITEMS
 This report is embedded into the existing webpage in the Admin Portal and contains a snapshot of certain site totals
PRODUCT NOTE: The “Total Items report was created prior to the completion of our API and before we had the capacity to integrate the platform into
mobile technology, both of which are now complete. As a result, the totals for number of donations and contributions generated through personal fundraising
pages consist of only those made online through the site itself.
 Number of Active Users
 Number of visible blogs
 Number of visible comments
 Total donations made through the online platform
 Number of visible events followed by number of total events created
 Number of visible groups
 Number of visible press releases
 Number of active fundraising pages
 Number of donations received that were generated through a personal
fundraising page
3

TOTAL USER SIGNUPS
 This is a report that may be HTML or CSV generated
 Both formats of the report display the email; and first and last name of the user
 The option to enter a time period from which the data will be pulled will only display the users who signed up during that specific time
period
Configure the Report
 Specify the time parameters of the report. The currently available options are to select all users from the site’s launch or to select a
time period which includes a start and end date to the report. At the top of this section is a server side generated message
 The second option is to specify the output format: HTML or CSV
HTML Format
CSV Format
4

CURRENT ACTIVE USERS
 This report is embedded into the webpage located and accessed through the Admin Portal by clicking on the “Current Active Users”
link under the Reports Manager.
 The report contains all active users on the site listed alphabetically by last name in groups of 25 users per page. If there are additional
users on the site, there is a link at the bottom right to view the next 25
 Each user listed in the report contains the user’s profile image if available, the user’s name, their online status, where the user is
located, and their site status
5

USER FLOW
 This is an HTML or CSV generated report accessed within the Admin Portal under the Reports Manager in the Site section
 Both formats of the report display the name and ID of the user, the friendly link of the user, the IP address from which the user was
accessing the platform, the page or area the user visiting on the platform, and the date and time the user was accessing the content.
 Specify the output format: HTML or CSV, and Click Run Report
HTML Format
CSV Format
6

GOOGLE ANALYTICS
 Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing
effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With
Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting
websites.
 This free tool allows you to instantly see how many visits the webpage receives, where those visitors are from, what web browsers are
used, what internet speeds the people have, how long the visitors stay on each page and on the website in general, which pages are
most popular, among other site statistics. It will even give a heat map overlay of the webpage to show the most active parts of the
page.
7

CONTENT
PRESS RELEASE
 The report is embedded into the webpage which list the 10 most recent press releases created on the site. If there are additional active
press releases on the site, there is a link at the bottom right to view the next ten.
 Each press release listed shows the title, which is linked to the full press release content, the status, and the number of views of the
release
NEWS VIEWS
 The report is embedded into the webpage which list the 10 most recent news items created on the site. If there are additional active
news items on the site, there is a link at the bottom right to view the next ten.
 Each press release listed shows the title, which is linked to the full press release content, the status, and the number of views of the
release
8

BLOG VIEWS
 The report is embedded into the webpage which list the 25 viewed blog postings created on the site. If there are additional active blog
postings on the site, there is a link at the bottom right to view the next 25.
 Blogs are one of the most utilized tools by both site admins and registered users. Blogs are posted so frequently, we extended the
number displayed to 25 in order to reduce the number of pages admins would have to scroll through to locate a certain blog within
this specific report.
 Each blog posting listed shows the title, which is linked to the full blog post, the author of the blog, which is linked to the user’s
profile page, and the number of views of the blog post.
REPORTED CONTENT
 The report is embedded into the webpage which lists and links to any user-generated content which has been flagged (report content)
by another site user. Static pages do not have this feature included as they are admin controlled and managed. Only users may report
content in order to prevent spamming and manage site traffic more efficiently.
9

FUNDRAISING
SUCCESSFUL DONATIONS
The donations report shows information regarding each donation processed through the Authorize.net payment gateway.
 This is an HTML or CSV generated report accessed through the Admin Portal under the Reports Manager in the Fundraising section
 Each report includes the donation amount, indication if the donation is recurring, the date and time the donation was processed, the
first and last name of the individual who made the donation, the address information and email address of the person making the
donation, indication of whether the donor signed up to be a volunteer, indication of any error while processing the donation, and the
URL and regerring page that the donation originated.
HTML Format
 Click on the Successful Donations link in the
Admin Portal under the Report Manager:
Fundraising
Step 1
 Specify the reporting parameters by clicking in
the boxes labeled 1st and 2nd date. This will
trigger a calendar to appear as shown to the right
where you will define the time range of the
report.
Step 2
 Select the Output Format for the report and
click Run Report
HTML Format
10

SUCCESSFUL DONATIONS - CONTINUED
CSV Report
 Click on the Successful Donations link in the Admin Portal
under the Report Manager: Fundraising
Step 1
 Specify the reporting parameters by clicking in the boxes
labeled 1st and 2nd date. This will trigger a calendar to appear as
shown to the right where you will define the time range of the
report.
Step 2
 Select the Output Format for the report and click Run Report.
 A pop up window will appear asking you to open or save the
file. Click open with Microsoft Office Excel if not already the
default option, and click OK.
 When the file has completed downloading a new pop up will
appear showing you the downloaded file; double click on the
downloaded file title and your file will open in Excel.
CSV Format
11

FAILED DONATION ATTEMPTS
The failed donations attempt report shows any failed donation on a specific date with information regarding the failed attempt.
 The report shows first and last name of the individual failed donation attempt, Address information, telephone number, last four digits
of the credit card used to make the donation, the credit card’s expiration date, an error message involving the failed donation attempt,
and the status of the donation.
HTML Format
Fundraising
Step 1
 Specify the date for which you would like to
run the report by clicking in the Date field.
This will trigger a calendar to appear as shown
to the right where you will define the date of
the report.
Step 2
click Run Report
HTML Format
12

FAILED DONATION ATTEMPTS – CONTINUED
CSV Format
 Click on the Successful Donations link in
the Admin Portal under the Report
Manager: Fundraising
Step 1
 Specify the reporting parameters by clicking
in the boxes labeled 1st and 2nd date. This
will trigger a calendar to appear as shown to
the right where you will define the time
range of the report.
Step 2
 A pop up window will appear asking you to
open or save the file. Click open with
Microsoft Office Excel if not already the
 When the file has completed downloading a
new pop up will appear showing you the
downloaded file. Double click on the
downloaded file title and your file will open
in Excel.
CSV Format
13

TOP 20 FUNDRAISERS
The Top 20 Fundraisers Report shows the top 20 individuals who have raised the most money for the organization through the personal
fundraising pages that are available to all site users. The report includes the name, username, and email address of each individual in the
top 20 fundraisers and the total number of donations, amount, and number of personal fundraising pages of each individual listed.
HTML Format
Fundraising
Step 1
click Run Report
HTML Report
CSV Format
Step 1
click Run Report
Step 2
 A pop up window will appear asking you to
open or save the file. Click open with
Microsoft Office Excel if not already the
 When the file has completed downloading a
new pop up will appear showing you the
downloaded file. Double click on the
downloaded file title and your file will open
in Excel.
CSV Report
14

OFFLINE DONATIONS
The offline donations report shows any donations manually entered by site Admins.
 These donations are not processed through the site’s payment gateway but may be added to the system manually
 All offline donations will be added to the global fundraising thermometer
 Each offline donation contains the full name, amount, date, and a link to delete the donation from the system.
 Site Admins can add an offline donation by clicking on the “Add Offline Donation” link at the top of the webpage
Steps to add an Offline Donation
 Input the name of the individual making the donation
 Input the amount of the specified donation and click “Add Offline Donation”
15

CONSTITUENT
USER PROFILES
Provides a universal overview of your platform’s users.
 This is an HTML or CSV generated report accessed through the Admin Portal under the Reports Manager in the Constituents section
 Each listing in the report contains the following attributes
 Email Address
 Site ID
 First Name
 Last Name
 Phone
 Cell Phone
 Address 1
 Address 2
 City
 ST
 Zip
 About Me
 Statement of Support
 Facebook Link
 Twitter Name
 Issues & Interests
 Email Opt-in
 Group Memberships
 Blogs
 Events
 Total Fundraising
VOLUNTEERS
This is an embedded webpage report that allows site Admins to view information from users who have submitted to volunteer in some
capacity for the candiate or organziation
 Each listing in the report
contains the following
attributes
 Name
 Site User status
 Email address
 Date of signup
 Availability – day(s) of
the week
 Required Task(s)
 Notes
16

ENDORSEMENTS
This is an HTML or CSV generated report showing all endorsements received through the site
 Both report formats contain the first and last name, city, home phone, cell phone, email address, and any user comments of each
endorser.
Configure the report
HTML Format
 Click on the Endorsements link
in the Admin Portal under the
Report Manager in the
Constituent section
Step 1
 Select the Output Format for
the report and click Run Report
HTML Report
CSV Format
Step 1
 Select the Output Format for
the report and click Run Report
Step 2
 A pop up window will appear
asking you to open or save the
file. Click open with Microsoft
Office Excel if not already the
 When the file has completed
downloading a new pop up will
appear showing you the
downloaded file. Double click
on the downloaded file title and
your file will open in Excel.
17

TOP POINT EARNERS
This is a HTML or CSV generated report which shows the top 20 performing site users by rank of most points earned
 Both report formats contain the first and last name (linked the the user’s profile page), email address, city, total points earned and site ranking of each user.
HTML Format
 Click on the Top Point Earners link in the Admin
Portal under the Report Manager in the Constituent
section
Step 1
 Select the Output Format for the report and click Run
Report
HTML Report
CSV Format
Step 1
Report
Step 2
 A pop up window will appear asking you to open or
save the file. Click open with Microsoft Office Excel if
not already the default option, and click OK.
 When the file has completed downloading a new pop
up will appear showing you the downloaded file.
Double click on the downloaded file title and your file
will open in Excel.
18

TOP INVITE YOUR FRIENDS
This is a HTML or CSV generated report which shows the top 20 users who have recruited the most contacts thorugh their sent email
invitations.
 Both report formats contain the first and last name (linked the the user’s profile page), email address, city, number of contacts invited,
number of resulting signups, and user’s site ranking.
HTML Format
 Click on the Top Invite Your Friends link in the
Admin Portal under the Report Manager in the
Constituent section
Step 1
Report
HTML Report
CSV Format
Step 1
Report
Step 2
will open in Excel.
19

TOP PLEDGE YOUR VOTE – DON’T VOTE ALONE
This is an HTML or CSV generated report which shows all users who have submitted their pledge of support to the candidate or
organization.
 Both report formats contain the first and last name, cell phone, email address, city, and the number pledged.
HTML Format
 Click on the Pledge Your Vote – Don’t Vote Alone
link in the Admin Portal under the Report Manager in
the Constituent section
Step 1
Report
HTML Report
CSV Format
Step 1
Report
Step 2
will open in Excel.
20

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