The business drivers for technical innovations in client-side web applications
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The document discusses the high failure rates of CRM implementations, primarily due to low adoption by salespeople rather than technical issues. It highlights solutions like AJAX and single-page applications to enhance user interaction and proposes using the Corebos CRM system for better engagement. Additionally, it emphasizes the community-driven and REST-centered approach of Corebos to improve client-side web applications.
The business drivers for technical innovations in client-side web applications
- 1. RTA-CSIT Conference 13th December, 2014 The business drivers for technical innovations on client-side web applications Andrea Alberici, Studio Synthesis – Evolutivo Brisilda Munguli, University of Tirana, Faculty of Natural Sciences
- 2. Studio Synthesis Srl Business Process Analysts CRM consultants Data Smiths IT - Legal consultants
- 3. THE PROBLEM CRM FAILURES For decades, CRM implementations have had a higher failure rate than most other types of corporate software. Most analyst estimates are in the 50% range! Ironically, CRM failures are not hardware or software failures, nor are they problems with integration or system performance
- 4. THE PROBLEM LOW ADOPTION RATES most CRM failures are the result of a single very human problem: low adoption rate. if the salespeople aren’t fully on board, they’ll either refuse to use it (if they’ve got clout) or passive-aggressively avoid it whenever possible.
- 5. TECHIES CAN HELP New technologies ?
- 6. ANOTHER APPROACH AJAX A new breed of web application, dubbed AJAX (Asynchronous JavaScript And XML), is emerging in response to the limited degree of interactivity in large-grain stateless Web interactions
- 7. ANOTHER APPROACH SINGLE PAGE APPLICATIONS The page does not reload at any point in the process, nor does control transfer to another page
- 8. OPEN SOURCE Standing on Shoulders of Giants
- 9. AJAX Framework Angular.js from Google to augment browser-based applications with model–view–controller (MVC) capability” and it does just that, providing a binding/MVC framework.
- 10. Angular.js That’s two-way binding Delicious With a structure as simple as {{ my data }}, you bind data to your page. The $scope service detects changes to the model and modifies HTML expressions in the view by way of controllers.
- 11. Ajax framework Working in the other direction, changes to the view are reflected in the model. This removes the need for the vast majority of data-centric DOM manipulations
- 12. (BEING PART OF ) THE SOLUTION The creation of a CRM CLIENT to improve user interaction and engagement
- 13. The application The chosen application is a LAMP CRM System coreBOS (fork of vtigerCRM, Sugar CRM)
- 14. WHY, coreBOS? CORE PHILOSOPHY COMMUNITY DRIVEN REST CENTERED The application
- 15. DATA Accessing CoreBOS Data Using CoreBOS WebService API Library For AngularJS
- 16. CoreBOS JSUI App ROUTE CONFIGURATION
- 17. THANK YOU @aalberici www.evolutivo.it evolutivoteam.blogspot.com a.alberici@evolutivo.it