S3_Group_ASIC_Control

Custom ASICs for Internet of Industrial Things (IoIT)
15 September
2016
Copyright Silicon and Software Systems, 2009-2016

Agenda
15 September
2016
> IoIT – An introduction
> The Market Drivers & Numbers
> What our customers are saying
> A Real Customer Example

IoIT : Internet of Industrial Things
15 September
2016Copyright Silicon and Software Systems, 2009-2016
source: Industrie 4.0 Working Group
> Industry 4.0 is to production
what IoT is to consumer
> Presents a huge opportunity
for Semiconductor Integration
as we evolve from utilization
centric PLC systems to vast
networks of connected
sensing and control devices
> Just as IoT is profiting from
Semiconductor Integration,
IoIT will also profit

IoIT: Market Drivers - today
15 September
2016
Bottom-Line Growth
End-user seeking:
> Waste reduction
> Optimisation of scare resources, energy and
man-power
> Need for early warning information to mitigate
against production down-time – proactive
versus reactive
> All this requires access to smart-interpreted
real-time data, obtained from sensors dispersed
throughout the production environment
Top-Line Growth
> OEMs seeking more lucrative
revenue streams via services on top
of their product business via:
> Licensing & Entitlement Management
> s/w upgrades
> Device management
> Application development

IoIT: the numbers
15 September
2016
> $3.77B
2015 Revenue Estimate for all
IoIT
> 16.8%
CAGR for IoIT (2014-2021)
> $1.4B
2015 Revenue Estimate for
Automation & Control
Sensors within this segment
include, temperature, pressure,
gas, level, flow, proximity,
toxicity & contact
Analytics-Upgrades & Configurations
Sensors
Enabling
in IoIT
1
2
3
4
5
6
7
Automation & Control
Cloud/API
Location & Tracking
Remote Monitoring & Maintenance
Supply Chain Mgmt
Optimal Energy
Source: Frost & Sullivan

IoIT: the cheer leaders
15 September
2016
“IoIT is where the rubber has really hit the IoT road”

IoIT: what our customers are saying
15 September
2016
At a high level..
> “we do not want to be left behind in this emerging IoT landscape”
> “devices are getting more connected and smarter, faster and faster”
> “how do we extract more value in our vertical markets?”
At the EDGE..
> “we need reliable and secure connectivity”
> “we need those devices to be low-power – fit & forget”
> “we need them to be economically viable”
> “precision & latency in control will become differentiating factors”

The Current State of Play
15 September
2016
> Solutions that incorporate Sensing, Control
& Connection today are based on ASSP’s
> The resultant solutions are:
> big
> non-optimised or over specified
> Noisy – poor signal integrity
> in-efficient
> and costly

Bringing CE Expertise to Industrial
15 September
2016
> Take the silicon integration experience and expertise
developed by the semiconductor industry in the past 2
decades of churning out smartphones…now that
intelligence can be utilised in the industrial space
> Semiconductor foundries have a rich portfolio of process
options from BCD, to ULP to inclusion of Flash at the correct
economic points
> We have a large portfolio of IP at these nodes, providing a
low risk integration path
> In short the foundries are there, we have the IP, and the
integration expertise

S3 Tailored ASICs
15 September
2016
Copyright Silicon and Software Systems, 2009-2015. Company Confidential

We have matching
Semiconductor IP
to performance AMS components
From any Analog Vendor

Precision
Convertors
Wireless AFE’s
Wireline AFE’s
Power
Management
Clocking
Sensing

We are Expert at
Integrating Performance Mixed-Signal & RF
with
embedded processors
on Silicon

A customer example
15 September
2016
> Our customer is an OEM that
provides valves to the Oil & Gas
Industry
> No ASIC experience
> However they heard that through
customised silicon integration they
could:
> Increase their top-line by adding
more value to their existing product
line
> Increase their bottom line by
reducing their eBOM
> Extend their portfolio into new
application areas
> With enhanced connectivity they
could introduce new service centric
revenue streams

Their Requirements
15 September
2016
Technical Requirements
> Allow for portfolio tiering
> Multiple Sensor Interfaces – Pressure, Temp, Diagnostics
> Integrated Smart Control Loop
> Valve Positioning
> Communications (FF, HART)
> Integrated ARM processor core
> Designed to be intrinsically safe
> Low Power (<20mW)
source: Wermac

Typical Implementation
Typically implemented with off-the shelf
ASSPs:
> 16-bit Microcontroller family
> ASPs ($4.4 to $12) pending on product
tiering
> Field-Bus modem
> ASPs ($24)
> Flash Memory
> ASPs ($11.7)
> Numerous discrete14-16bit LP-ADCs
> ASPs ($7.9 to $15.7)
> Numerous discrete analog blocks, such as
references, RTCs and DACs
> ASPs ($1.5 to $3.2)
> Total eBOM >> $90 !
15 September
2016

Our Approach
15 September
2016
> Review their product roadmap
> What assets are they trying to Sense , Control
& Connect
> What can we do to build a solution that meets
their current needs as well as is scalable to
allow them to enter parallel application areas?
> We discussed sensing needs, measurement
needs, control & programmability needs,
connectivity needs and security needs
> Applied our Silicon Economics and Systems
knowledge to provide an integrated mixed-
signal SoC, leveraging from the rich portfolio of
IP, all available at mature TSMC foundry nodes

The Solution
15 September
2016
> Technology: TSMC 180nm eLL
> Dynamic Power: 157 uW/MHz
> Development schedule: 12 months
> Main Blocks
> ARM Cortex-M4 core
> PIC microcontroller
> AFE including
> 14bit ultra-low power SAR ADCs
> 12bit control DACs,
> power switches
> analog multiplexors & op-amps,
> Temp sense,
> optimised power management blocks
> FLASH & SRAM memories
> Industrial Communication interfaces (Foundation Fieldbus
MAU and HART)
> Multiple Digital interfaces (SPI, UART, I2C, Parallel)

Their Outcome
15 September
2016
> Reduced Power
> Smaller Form Factor
> Improved reliability, due to less components
> Better signal integrity
> > 80% saving in eBOM
> Feature differentiation – they defined their solution & now own their solution
> roadmap success - can be leveraged across their connectivity portfolio
> IP security – solution is not readily copied
> Simpler inventory management – one part for all the end-product tiers

Summary
15 September
2016
“IoIT is where the rubber has really hit the IoT
road”
We understand how to translate your system, talk to us

S3_Group_ASIC_Control

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