For more information on how S4Carlisle can help you with your
accessibility needs please contact Charles Levy, Director of Publishing
Solutions at Charles@s4carlisle.com
24 February 2021
Michael Johnson
Director of Content Partnerships, Benetech
A Publisher’s Guide to
Accessible Content
Page 3
An Overview
● Why Accessible?
● A few minutes on Benetech
● A few minutes on the GCATM certified title program
● A bit of formats
● The entire ecosystem
● A few takeaways
● Summary and Q&A
Page 4
Why Accessible?
● Beers, Babies, and Echoes
– Closed captioning, curb-cuts & ramps, voice assist devices
– All brought to market due to accessibility needs. All benefit everyone
● A fully accessible file is just plain better
● Redheads and Lefties
– There are more blind people than there are people with red hair
– There are more people with dyslexia than people who are left handed
– These are large markets going unserved if content is not accessible.
Page 5
Why Accessible?
● Policy issues
– Many organizations are adding accessibility across the whole firm
• Web design
• Product features
• Even manuals and help screens
● Legal issues
– US
• 508/ADA compliance
• Last year’s 6th Circuit Federal Court ruling
• Duke University Sued
– Europe
• European Accessibility Act
Page 6
A few minutes on Benetech
● 20 year old charity focused on using technology for the Social Good
● We have a variety of Social Justice programs
● Our largest program is global literacy
● Making eBooks available to people with print disabilities
● Some information about Bookshare
– Almost 1MM titles in our repository
– 15MM downloads since inception
– Over 500,000 users spread across all continents
Page 7
A few minutes on the GCA program
● World’s first international 3rd party program
● Created to help publishers move forward
● Certifies output from publisher workflow
– Not every title
– 3 levels – Simple, Moderate, Complex
– 2 Scores – WCAG AA & Born Accessible
● These are not separate files
– Same ISBNs and prices
– Just better ePubs
● A dozen partners already certified
● Hundreds of titles already available for sale
Page 8
A bit about formats
● Regardless of what format(s) you work in, some form of accessibility is possible
● We all thank you for whatever work you are doing about accessibility
● Fully accessible EPUB should be your end goal
– If you aren’t there yet, that is OK
– Each step in the journey is important
● Please reach out to Benetech or S4Carlisle for guidance on your path
Page 9
The ecosystem -- Many parts to make up the whole
● Author submits manuscript – edits, proofreading, copyedits, etc
● The book cycle – design, layout, pagination, cover, title, etc
● The conversion cycle – print book path, eBook path, audiobook path
● Warehousing/Wholesale/Retail – internal, CoreSource, Amazon, others
● Purchasing
– Individual – From a bookstore, from Amazon, VitalSource, Redshelf,B&N
– Instituion – Library, Department heads, Professors/Students
● Usage
– Individual – I bought it, rented it, borrowed it
– Institution – Library, Archival, Research
Page 10
A few takeaways from this session
● Review what you heard today
● Find out who your Chief Accessibility Officer (C.A.O.) is
● Start thinking about Born Accessible like we used to think about Born Digital
● Learn more about Universal Design / Inclusive Design
● Take a step, any step, forward
● Reach out to me directly michaelj@benetech.org
Page 11
In Summary
● There is a lot already happening
– You can learn from that
– You can connect with people doing it
– You can build from it
● Same ePub output, just better
● Real market opportunity to sell this content
● Consider Benetech a resource here to help you
Page 12
Q&A
● OK, time to all y’all to some work
● What question do you have?

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S4C accessibility

  • 1. For more information on how S4Carlisle can help you with your accessibility needs please contact Charles Levy, Director of Publishing Solutions at Charles@s4carlisle.com
  • 2. 24 February 2021 Michael Johnson Director of Content Partnerships, Benetech A Publisher’s Guide to Accessible Content
  • 3. Page 3 An Overview ● Why Accessible? ● A few minutes on Benetech ● A few minutes on the GCATM certified title program ● A bit of formats ● The entire ecosystem ● A few takeaways ● Summary and Q&A
  • 4. Page 4 Why Accessible? ● Beers, Babies, and Echoes – Closed captioning, curb-cuts & ramps, voice assist devices – All brought to market due to accessibility needs. All benefit everyone ● A fully accessible file is just plain better ● Redheads and Lefties – There are more blind people than there are people with red hair – There are more people with dyslexia than people who are left handed – These are large markets going unserved if content is not accessible.
  • 5. Page 5 Why Accessible? ● Policy issues – Many organizations are adding accessibility across the whole firm • Web design • Product features • Even manuals and help screens ● Legal issues – US • 508/ADA compliance • Last year’s 6th Circuit Federal Court ruling • Duke University Sued – Europe • European Accessibility Act
  • 6. Page 6 A few minutes on Benetech ● 20 year old charity focused on using technology for the Social Good ● We have a variety of Social Justice programs ● Our largest program is global literacy ● Making eBooks available to people with print disabilities ● Some information about Bookshare – Almost 1MM titles in our repository – 15MM downloads since inception – Over 500,000 users spread across all continents
  • 7. Page 7 A few minutes on the GCA program ● World’s first international 3rd party program ● Created to help publishers move forward ● Certifies output from publisher workflow – Not every title – 3 levels – Simple, Moderate, Complex – 2 Scores – WCAG AA & Born Accessible ● These are not separate files – Same ISBNs and prices – Just better ePubs ● A dozen partners already certified ● Hundreds of titles already available for sale
  • 8. Page 8 A bit about formats ● Regardless of what format(s) you work in, some form of accessibility is possible ● We all thank you for whatever work you are doing about accessibility ● Fully accessible EPUB should be your end goal – If you aren’t there yet, that is OK – Each step in the journey is important ● Please reach out to Benetech or S4Carlisle for guidance on your path
  • 9. Page 9 The ecosystem -- Many parts to make up the whole ● Author submits manuscript – edits, proofreading, copyedits, etc ● The book cycle – design, layout, pagination, cover, title, etc ● The conversion cycle – print book path, eBook path, audiobook path ● Warehousing/Wholesale/Retail – internal, CoreSource, Amazon, others ● Purchasing – Individual – From a bookstore, from Amazon, VitalSource, Redshelf,B&N – Instituion – Library, Department heads, Professors/Students ● Usage – Individual – I bought it, rented it, borrowed it – Institution – Library, Archival, Research
  • 10. Page 10 A few takeaways from this session ● Review what you heard today ● Find out who your Chief Accessibility Officer (C.A.O.) is ● Start thinking about Born Accessible like we used to think about Born Digital ● Learn more about Universal Design / Inclusive Design ● Take a step, any step, forward ● Reach out to me directly michaelj@benetech.org
  • 11. Page 11 In Summary ● There is a lot already happening – You can learn from that – You can connect with people doing it – You can build from it ● Same ePub output, just better ● Real market opportunity to sell this content ● Consider Benetech a resource here to help you
  • 12. Page 12 Q&A ● OK, time to all y’all to some work ● What question do you have?

Editor's Notes

  • #5: 6th Circuit – Literacy is a constitutionally protected right EAA – Basically it will be illegal to create products or services (including content) in the 27 member states by no later than 2025
  • #6: 6th Circuit – Literacy is a constitutionally protected right EAA – Basically it will be illegal to create products or services (including content) in the 27 member states by no later than 2025