The sales process involves several key steps: prospecting to identify potential customers, preparing by researching customers and collecting relevant data, approaching customers through various methods like phone calls or emails, presenting the product and how it meets customer needs and objectives, addressing any objections from customers, closing the sale by securing the purchase, and following up after the sale to ensure customer satisfaction and obtain referrals. It is an important systematic process that begins before initially contacting customers and continues after the sale is made.