Salesforce Implementation for Healthcare Industry Use Cases and Challenges.pdf
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The document discusses the increasing adoption of Salesforce in the healthcare sector, with a reported 35% growth since 2018, driven by its ability to improve patient care and operational efficiency. Key use cases include patient scheduling, appointment management, referral tracking, and benefits verification, highlighting improved outcomes for organizations like Arizona Centre for Cancer Care and Gynesonics. Furthermore, Salesforce's health cloud and omni-channel features enhance integration and streamline communication for patient management and emergency response teams.
Salesforce Implementation for Healthcare Industry Use Cases and Challenges.pdf
- 1. SALESFORCE IMPLEMENTATION FOR HEALTHCARE INDUSTRY: USE CASES AND CHALLENGES BY AWSQUALITY
- 2. The healthcare sector is concentrating on adopting better care plans, producing more value, and improving the experiences of patients and members. According to recent studies by US research organization Everest organization, Salesforce’s capacity to address these concerns has caused healthcare adoption to increase by over 35% since 2018. According to Everest’s study, Salesforce’s healthcare services will generate US$700 million in 2020. INTRODUCTION
- 3. KEY FEATURES OF SALESFORCE IMPLEMENTATION IN THE HEALTHCARE INDUSTRY
- 4. Given the complexity of today’s healthcare systems, it might be challenging to manage appointments and prevent revenue leakage effectively. Patient scheduling is improved via intelligent appointment management. It is possible to set up workflows to specify which appointment kinds are suitable for self- scheduling and which demand patient- provider communication. For a more well- rounded care experience, scheduling programs and electronic medical records (EMRs) that combine scheduling duties with patient outreach and follow-up can be connected. MANAGEMENT OF APPOINTMENTS
- 5. Salesforce is used by healthcare organizations to both increase the number of referrals from current referring physicians and find new referring physicians. Salesforce is used specifically for this purpose by the multi- specialty oncology organization Arizona Centre for Cancer Care (AZCCC). As a result, the number of provider recommendations at AZCCC increased by 15%. THE GROWTH OF PHYSICIAN NETWORKS
- 6. Thanks to Salesforce Health Cloud and Salesforce Field Service, medical device firms with field service teams now have more effective ways to maintain equipment, track parts, and update each client’s field inventory in a centralized customer view. Device-generated QR Codes can transmit device inventory to a central customer information repository within Salesforce for all users to see via a mobile app for an FSE. MEDTECH ASSET TRACKING & FIELD SERVICE
- 7. In many industries, Salesforce continues to rule as a platform for enterprise sales teams despite its origins as a Sales Force Automation (SFA) solution. Gynesonics, a manufacturer of medical devices, leverages Salesforce automation and qualification standards to pinpoint doctors to target. Additionally, Salesforce customers can view their doctors’ training records for the business’ Sonata System gadget. Another medical device business, Cardio Focus, realized several sales advantages. These included a 50% increase in closed prospects and a five-fold increase in surgical cases reported. SMART SALES FOR MEDICAL TECHNOLOGY
- 8. Users of Health Cloud can easily check a patient’s on-screen record while verifying benefits. Users can also check the help for pharmacies, medical equipment, and medical services to ensure patients have the required coverage before their visit or service. By linking Health Cloud to external benefits and eligibility services and automating tasks and milestones in the eligibility process, forward-thinking organizations can take Health Cloud integrations to the next level. VERIFICATION OF BENEFITS
- 9. Salesforce Omni-Channel is a workflow feature that helps simplify patient follow-up and lower overhead. Establishing a system that effectively handles inbound patient requests after a patient has left a facility is crucial. The inbound routing system can match a patient’s request with the appropriate clinical or non-clinical individual regardless of the patient’s preferred communication method (phone, email, web form, chat, etc.). Users can elevate non-clinical requests to a clinical level if needed. Special consideration is given to STAT cases. Users have a 30-minute (or shorter) window to respond to these cases. PERSONALISED CASE ROUTING
- 10. In order to bring in new clients and provide seamless care, organizations offering healthcare services at home rely on effective referral and intake procedures. The Salesforce Integration Services and automation required by automated referral management systems are not present in standalone systems used for referral management. Healthcare organizations use Salesforce Health Cloud to standardize, automate, and minimize human data entry from referral origination to patient care management and discharge. THE PROCESSING OF REFERRALS
- 11. For their emerging MedTech customers, PRIA, a provider of healthcare services, leverages Salesforce Health Cloud and Salesforce Experience Cloud to secure prior authorizations. A provider contacts PRIA via the medical device vendor if a patient needs a procedure with unapproved equipment. PRIA then seeks approval by collaborating with payers. PRIOR PERMISSION
- 12. Hospitals and health systems frequently monitor the relationships between healthcare organizations, locations, and providers within external health networks. Salesforce Implementation Partner enables the creation of multi-level hierarchies that correspond to a health network’s operational structure. Depending on the kind of facility or the function of a provider, the data fields that a user sees on a screen may change. An organized relationship management system eliminates data entry and collects more precise data. MANAGING RELATIONSHIPS IN THE HEALTH NETWORK
- 13. A free Health Cloud offering that Salesforce introduced in 2020 enables healthcare organizations to support their emergency response teams, call centers, and care management teams. Frederick Health, a full- service healthcare provider, no longer uses a manual documentation process because of AwsQuality’s adoption of Salesforce’s Health Cloud solution. Instead, a straightforward Health Cloud software that can be used from any laptop or phone would allow care teams to triage patients. SCREENING FOR COVID-19 Original Content: https://www.awsquality.com/salesforce-implementation-for-healthcare- industry-use-cases-and-challenges/