This document summarizes presentations from the Harvard IT Summit 2014 on using Salesforce for relationship management. It includes summaries of how different parts of Harvard are using Salesforce:
1) The Division of Continuing Education plans to use Salesforce and a related product to better understand students, improve communications and engagement, and increase enrollment and retention.
2) Harvard Web Publishing uses Salesforce to track customer relationships, measure performance, and learn from experience.
3) The student information systems project uses Salesforce to track stakeholders, meetings, and engagement throughout the multi-year project.