Integrating your digital activity
Tips for collaborative working
What we’ll cover
Why we’re inspired by the Beach Boys
What we did in MS Week 2013
Tips for successful integration
Overcoming silos
Good, good, good, good
foundations
Digital
representative in
each team
Regular joint
planning meetings
Sharing analytics
and learning
together
What is MS Week for?
MS Week 2013
Biggest ever survey of people with MS in
UK
Huge opportunity to influence
policymakers
Needed to engage people affected by MS
Multiple departments needed to work
together
Campaign elements
How we did it
Broad theme identified early
Clear objectives & audiences
The right team
Regular communication
Coordinated decision-making
Maximised opps for integration
Supporters engaged
12,000 unique visits
(double MS Week 2012)
6,800 supported campaign
90% sent letter to health minister
150% increase in Facebook reach
35% email open rate &
35% click-through rate
42 celebrities
supported campaign
Campaigns community
up by 40%
Pressure applied via media
Policymakers on board
Key influential
stakeholders showed
support
Policymakers made
commitments to
change
What could have been better?
Longer-term forecasting of activity
Simplification
Forward planning – what happens next
Tips for good integration
Coordinated decision-making
Establish common goals/risks
Realistic timeframes
Clear communication flow
Post-campaign analysis
But don’t forget
good foundations!
And if all else fails…

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Integrating your digital activity: top tips for collaborative working

  • 1. Integrating your digital activity Tips for collaborative working
  • 2. What we’ll cover Why we’re inspired by the Beach Boys What we did in MS Week 2013 Tips for successful integration Overcoming silos
  • 3. Good, good, good, good foundations Digital representative in each team Regular joint planning meetings Sharing analytics and learning together
  • 4. What is MS Week for?
  • 5. MS Week 2013 Biggest ever survey of people with MS in UK Huge opportunity to influence policymakers Needed to engage people affected by MS Multiple departments needed to work together
  • 7. How we did it Broad theme identified early Clear objectives & audiences The right team Regular communication Coordinated decision-making Maximised opps for integration
  • 8. Supporters engaged 12,000 unique visits (double MS Week 2012) 6,800 supported campaign 90% sent letter to health minister 150% increase in Facebook reach 35% email open rate & 35% click-through rate 42 celebrities supported campaign Campaigns community up by 40%
  • 10. Policymakers on board Key influential stakeholders showed support Policymakers made commitments to change
  • 11. What could have been better? Longer-term forecasting of activity Simplification Forward planning – what happens next
  • 12. Tips for good integration Coordinated decision-making Establish common goals/risks Realistic timeframes Clear communication flow Post-campaign analysis
  • 13. But don’t forget good foundations!
  • 14. And if all else fails…