Savant Degrees
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The document discusses lessons learned in content management from Savant Degrees, a consultancy. It addresses the problems of high IT project failure rates and the need to speak both the business and development languages. It also covers different forms of content systems, dimensions of content organization, and examples like Joomla, WordPress, Confluence and Magento. The document concludes with discussions of clickroute planning and search engine optimization.
Savant Degrees
- 1. Lessons learnt in Content Management Developer Garage 16th September 2009 Gary Teo
- 2. Agenda Placeholder for your own subheadline 1 Introduction to the Savants 2 Lessons learnt in Content Management 3 Click Routes Planning 4 SEO Page 2
- 3. About Savant Degrees Savant Degrees is a consultancy that guides our partners with our experience and foresight to materialize their technological endeavours into products that can create impact. Focus When Where Managing, optimizing Started 2003 (Wits) as Serviced multiple and capitalizing a development house industries and “Web Assets” countries Began consulting in 2009 Page 3
- 4. Why we do what we do? IT Projects Success Rate 32% of all IT projects succeeding Impaired, Success which are delivered on time, on 24 rate, 32 budget, with required features and functions 44% were challenged which are late, over budget, and/or with less Challenge, 44 than the required features and functions 24% failed which are cancelled prior to completion or delivered and never Success rate Challenge Impaired used 2009 Standish Group CHAOS report Page 4
- 5. Why we are uniquely placed Business Development Put it simply, we speak both languages Business Development Experience Experienced entrepreneurs Technologist backgrounds Sensitive to corporate Development experience in environments wide spectrum of industry Suite of services that see Technology agnostic projects through all phases approach Page 6
- 6. How we do it •Market / Opportunity Research •Technology agnostic •Scope Definition / Consultancy methodology •Code review / Post mortem •Scalable and extensible development Product Maintain & Consulting Development Management Enhance •Product / Project •Content and traffic Management analysis and consultancy •Liase with key •Scale and feature stakeholders recommendation Page 7
- 7. Clientele Industry: Telecommunications Public sector Fashion Health & Medical Non-profit Design Maritime Web Commerce Education Food & Beverage Manufacturing Hardware Research Social Enterprise Page 8
- 8. What is the problem? There are some 225 Million websites in the world – August 2009 1 Trillion number of unique URLs in Google’s index – July 2008 People look to User Interface as the solution, Media companies smile. Web content systems cost AT LEAST 2-3 times as much as the User Interface components. Make it work for you! There are 2 parts to the art of web building: Content: The technique of preempting what content interests your audience Platform: The flexibility of your platform to achieve the varied use cases of web content. Page 9
- 9. Different Forms of Web Content Systems i.e. different form of contents? Your classic web store. Your classic articles- Focuses on sales – upsell, based website. Focuses crosssell, taxonomies, on content presentation reporting and etc. and styling General Knowledge Has many elements of a Management Systems. Articles system. Focus on grouping, Focuses on rapid searching and attacments authoring Page 10
- 10. Content Organization Dimensions Taxonomy Grouping, Tagging, Prioritization Presentation Versatility Templates, Widgets, Searchability / Referenciblity Full Text Searches, SEF Urls, Bookmarks, Social Platforms Accountability Authoring, Versioning, Reporting Form Storage, Migration, Repurposing Page 11
- 11. Articles Management with Joomla! #2 Most downloaded Open Source CMS Taxonomy Workflows Content Mutex Form Presentation Versatility Multiple Menus Content Linking and Islands Templating Accountability Searchability Homepage Selection Page 12
- 12. Blogs Management with Wordpress #1 Most downloaded Open Source CMS Taxonomy Content Taxonomy SEF URL Form Presentation Versatility Media Management Pinging Integration with social networks Accountability Searchability Page 13
- 13. Wiki-ing with Confluence Best of breed Enterprise Wiki Solution Taxonomy ACL Wiki Formatting Form Presentation Versatility Content linking Content Activity Tracking Content Versioning Accountability Searchability Page 14
- 14. E-commerce with Magento Best of breed E-commerce solution Taxonomy Content Expiry Advanced Content Taxonomy Form Presentation Versatility Related Content Richness of content Inline Renderers Accountability Searchability CSRF prevention Themes and layouts Extensive Caching Page 15
- 15. Clickroute Planning The technique of preempting what content interests your audience Identify crucial landing points. Main page, Highly frequented/bookmarked pages, EDMs Identify/Propose visual/click magnets elements in the page Prioritize your emphasis Users want signboards not maps Sitemaps should be graph-like, not trees Ie. Minimize leafs pages that go no further. Analyze Google analytics click routes Site overlays Account for inbound and outbound traffic Page 16
- 16. Search Engine Optimization •Solid relevant content Content Link building •Regular update in •Improve referencibility content – ie SEF Urls (Articles, Whitepaper) •Identify associated •Contribution to reputable keywords SEO & relevant sites and directories (Wiki, Blog, directory) Platform Analyze content Support and traffic •SEF URL •Know your visitor well •Sitemap generation •Click route planning •Generate content •What results in feeds visit, click, conversion, etc Page 17
- 17. And So We Went All Out… Trellis – A Java based CMS Trellis Prototype Demonstration Page 18
- 18. Questions & Answers Page 19
- 19. Sources http://www.waterandstone.com/downloads/2008OpenSourceCMSMarketSurvey.pdf http://news.netcraft.com/archives/web_server_survey.html http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ Page 20