Slideshare New Product Ideas
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The document proposes new product ideas for SlideShare to target the content marketing and social media industries. It identifies four key opportunities: 1) segmenting visitors by profile and company characteristics to help marketers target content; 2) segmenting visitors by buying stage to understand lead nature; 3) integrating with Flipboard to increase reach and engagement; and 4) implementing group logins and version control to streamline content creation. The target industry identified is marketing agencies and consultants, as most B2B marketers outsource content marketing.
Slideshare New Product Ideas
- 1. Slide Share : New Product Ideas Chetan Channa
- 2. Index 1. Environment Analysis 3. Need Based Customer Segmentation 5. 4 New Product Ideas 7. Industry to Target
- 3. Environment Analysis: Content Marketing & Social Media Content Marketing spend is increasing along with adoption of Social Media as a medium Source: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
- 4. Environment Analysis: Content Marketing Tactic Usage 3 of the top 5 content marketing tactics can be implemented on Slideshare Source: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
- 5. Environment Analysis: Integration with other Social Networks & Software • Integration with CRM softwares eases lead capture • Hootsuite & Pinterest’s integration makes slideshare more attractive • Opportunity might exist with Instagram & Facebook Favorable developments over the last few days will further enhance ‘likeability’ of Slideshare
- 6. Environment Analysis: Competitive Threat • Docstoc & Scribd visitor engagement parameters are comparable to Slideshare • Edocr audience seems to be highly engaged Time on Site, Bounce Rate & Page views per user are better Edocr.com must be closely watched to ward of future threat to B2B accounts Source: Alexa
- 7. Customer Segmentation: Need based Needs Value Proposition Customers/Visitors can be classified into Marketing, Research & Sharing according to their needs
- 8. Product Idea 1: Visitor Segmentation by Profile • 57% of the marketers* segment the content on the basis of decision maker’s profile • Slideshare in conjunction with LinkedIn should provide Visitor’s Designation Visitor’s Industry Visitor’s company size Segment visitors on the basis of their title & company characteristics to help marketers better target their content *Source: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
- 9. Product Idea 2: Visitor Segmentation by Buying Stage • 39% of the marketers* segment the content on the basis of the Sales funnel • Slideshare should Allow tagging of content according to Sales funnel Track the content visited by prospects Create a visitor profile depending upon the stage of Sales funnel Provide this analytics to marketers Segment visitors on the basis of their buying stage so as Marketers can understand the nature of lead *Source: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
- 10. Product Idea 3: Integrate with Flipboard • Flipboard has 5 million users & 2 billion flips per month* • Users would login with their Slideshare account in Flipboard & appropriate content would be delivered • Benefits Increase reach of the content Increase engagement Present across Android & iOS Provide feeds to Flipboard similar to how Twitter does *Source: Techcrunch.com, 14th December 2011
- 11. Product Idea 4: Group login & Version Control • Current alternatives such as box.net, shared area & email are cumbersome • Version control & an email feature whenever a new version is posted can be implemented • Benefits Ease of use & convenience Faster than other methods Save costs by reducing use of IT resources (Email database, common area) Better document organization Implement group logins & version control to increase use of Slideshare during content creation
- 12. Target Industry 1: Marketing Agencies/Consultants • 62% of the B2B marketers outsource content marketing • Value Proposition Integration with Hootsuite Great for SEO Content can be shared through all the leading social networks including Pinterest Slideshare should target dedicated Marketing agencies & consultants Source: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
- 13. Thank You