The document describes a study that tested demand response interventions in the UK using a large randomized controlled trial approach. Over 4,000 households were recruited and randomly assigned to control and intervention groups. Initial results found that messages encouraging shifting electricity use away from peak hours had little impact, while the addition of a financial incentive reduced consumption by up to 5% in the targeted hours. The study is using high frequency electricity consumption data and modeling techniques to analyze flexibility at a local level, which could help target interventions and inform network investment decisions.