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SIMUL8 & Shout-it-Now
19-Nov-2015
S-N Agenda
Shout-it-Now Background
3 Minute Video
The Problems we are solving using SIMUL8
Q & A
Shout-it-Now Background Who We Are:
 Founded in 2007 by South African social scientists and USA technology & marketing executives.
Organized in both SA & USA
 Our Approach:
 Celebrities, technology, VCTR and incentives
 Key Results:
 413,000 people educated & tested
 Each team of 14 screens 28,000 people per yr @ R160 ea. (Now 43,000 in 2016)
 99.54% of people who go through on-line video go for HIV test
 90% Link HIV+ clients to clinics with Call Centre ~ 45 days
 Biometric and on-line tracking for longitudinal data
 Prime Recipient of PEPFAR funds & operating in 4 Provinces
 Past & Future:
 Initial Focus on Learners
 Moved to community based testing
 Added Primary Health Screening
 Move towards for-profit model
Health Challenges in South Africa
6.8M living with
~19% of adults are HIV+
400K new infections per yr.
62% of men & 47% of women
have NEVER been tested (2012
data)
SA has world largest HIV ART
Programme
42% of ART-eligible HIV+
patients are on treatment
Women 15-24 yr account for 25% of new infections
Mobile Labs in schools &
communities
Register
each
person
using
biometrics
Choice of
relevant &
engaging
content
Interactive bi-
directional dialogue
with clients
Actionable
items (i.e.
screening)
Follow-up
motivation
&
integration
w/ Partners
Taking it to the people
The 3 Minute Virtual Tour
Originally working within scheduled classrooms
 Excel spreadsheets painful but doable
Expanded into Community Based services
Excel spreadsheets became a nightmare
Initially 12 Different steps & functions
Variable times, skills, and always a commitment to
quality
Why SIMUL8?
“Nobody Believed HIV testing could work like McDonalds”
Step 1 – Hire a consultant  Univ. of Cape
Town Operations Research Department
Step 2 – Learn from Consultants
Step 3 – License SIMUL8
Step 4 - Model the hell out of business
Step 5 – Revise with Actual results
Why SIMUL8?
Iterate!
4 Major Revisions to our business processes:
* Fast * Accurate * Easy
Simul8 took the time to understand our business
Co-Creation Process – Consulting + DIY = Success
Why SIMUL8?
Recruiting
Registration
Computer Lab
Pre-Counseling
Test Reader
Post Counselling HIV-
Post Counseling HIV+
Confirmatory HIV Test
CD4 Test
Call Center – Original Call
Call Center – Follow-up Calls
Example: Requirements
SIMUL8 Analysis
SIMUL8 is part of our business process
Provides Confidence & Creditability
New SMART Programme launched in November 2015:
 2014/15 target was 150 Clients per team per day
 2015/16 target is 225 to 300
 Since Launch Avg. 254 clients
2016 – Providing Medication as a Social Enterprise
Conclusion
Questions & Answer Session

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Saving lives with streamlined processes

  • 2. S-N Agenda Shout-it-Now Background 3 Minute Video The Problems we are solving using SIMUL8 Q & A
  • 3. Shout-it-Now Background Who We Are:  Founded in 2007 by South African social scientists and USA technology & marketing executives. Organized in both SA & USA  Our Approach:  Celebrities, technology, VCTR and incentives  Key Results:  413,000 people educated & tested  Each team of 14 screens 28,000 people per yr @ R160 ea. (Now 43,000 in 2016)  99.54% of people who go through on-line video go for HIV test  90% Link HIV+ clients to clinics with Call Centre ~ 45 days  Biometric and on-line tracking for longitudinal data  Prime Recipient of PEPFAR funds & operating in 4 Provinces  Past & Future:  Initial Focus on Learners  Moved to community based testing  Added Primary Health Screening  Move towards for-profit model
  • 4. Health Challenges in South Africa 6.8M living with ~19% of adults are HIV+ 400K new infections per yr. 62% of men & 47% of women have NEVER been tested (2012 data) SA has world largest HIV ART Programme 42% of ART-eligible HIV+ patients are on treatment Women 15-24 yr account for 25% of new infections
  • 5. Mobile Labs in schools & communities Register each person using biometrics Choice of relevant & engaging content Interactive bi- directional dialogue with clients Actionable items (i.e. screening) Follow-up motivation & integration w/ Partners Taking it to the people
  • 6. The 3 Minute Virtual Tour
  • 7. Originally working within scheduled classrooms  Excel spreadsheets painful but doable Expanded into Community Based services Excel spreadsheets became a nightmare Initially 12 Different steps & functions Variable times, skills, and always a commitment to quality Why SIMUL8? “Nobody Believed HIV testing could work like McDonalds”
  • 8. Step 1 – Hire a consultant  Univ. of Cape Town Operations Research Department Step 2 – Learn from Consultants Step 3 – License SIMUL8 Step 4 - Model the hell out of business Step 5 – Revise with Actual results Why SIMUL8? Iterate!
  • 9. 4 Major Revisions to our business processes: * Fast * Accurate * Easy Simul8 took the time to understand our business Co-Creation Process – Consulting + DIY = Success Why SIMUL8?
  • 10. Recruiting Registration Computer Lab Pre-Counseling Test Reader Post Counselling HIV- Post Counseling HIV+ Confirmatory HIV Test CD4 Test Call Center – Original Call Call Center – Follow-up Calls Example: Requirements
  • 12. SIMUL8 is part of our business process Provides Confidence & Creditability New SMART Programme launched in November 2015:  2014/15 target was 150 Clients per team per day  2015/16 target is 225 to 300  Since Launch Avg. 254 clients 2016 – Providing Medication as a Social Enterprise Conclusion