Savvy Blogging with WordPress: Getting Started
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The document outlines strategies for effectively using a blog to market a business rather than just trying to make money from the blog itself. It compares WordPress.com and self-hosted WordPress, discussing setup, themes, widgets, and plugins, highlighting that self-hosted offers greater flexibility. It also emphasizes the importance of content, understanding reader behavior, and various methods for promoting and monetizing a blog.
Savvy Blogging with WordPress: Getting Started
- 1. SAVV Y BLOGGING with WordPress Getting Started WordPress Don’t try to make money with a blog. Make money with a business, and market it with a blog. - remarkablogger
- 3. How Can A Blog Help My Business Increase Traffic to Your Website Reach a Larger Audience A Great Way of Branding Yourself Gives You Credibility Helps You to Reach Out & Know Your Customers
- 4. WordPress.com vs. WordPress.org
- 5. WordPress.com vs. self-hosted WordPress
- 6. WordPress.com vs. self-hosted what are the other differences? COST - free software .com - basic service free, cost for add-ons such as extra space, domain, videopress, more user, VIP self-hosted - will need to pay for hosting
- 7. WordPress.com vs. self-hosted what are the other differences? SET-UP & INSTALLATION .com - easy setup self-hosted - depends on your host
- 8. WordPress.com vs. self-hosted what are the other differences? THEMES .com - limited to over 75 free themes + beginning to add premium themes self-hosted - hundreds and hundreds, including premium themes
- 9. WordPress.com vs. self-hosted what are the other differences? WIDGETS & PLUGINS .com - limited widgets, but release of new widget self-hosted - widgets, widgets and more widgets can only use plugins on self-hosted
- 10. So if I choose self-hosted, I will need to... Keep WordPress updated Keep my themes updated Keep my plugins and widgets updated And backup, backup, backup
- 11. starting out comment on blogs • look at blogs in your industry
- 12. YOUR THEME Free vs. Paid changing themes out of the box vs. customized greater flexibility support licensing
- 15. Brand your blog
- 16. your voice be yourself
- 17. Your Header
- 18. Make it easy to navigate your blog The navigation bar
- 19. Categories & Tags Widget
- 20. connecting
- 21. RSS RSS (Really Simple Syndication or Rich Site Summary) is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. Make it easy to sign up for your RSS feed Create an email signup
- 24. SHARE
- 26. A few plugins
- 27. Akismet
- 28. Contact Form 7
- 29. Gravity Forms
- 30. WP - DB - Backup BackupBuddy
- 31. Google Analytics - Webmaster Tools
- 32. All in One SEO
- 33. Viper’s Video Quicktags Viper’s Video Quicktags
- 34. Audio Player
- 35. and more ways to make your Blog User Friendly Use a clean design and make your posts super-easy to read-use bullets and whitespace Make it easy to leave a comment Connect between your blog and website
- 36. CONTENT is KING!
- 37. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them. • 1% participate frequently and account for most of the comments. 2. Most won’t read your whole post carefully • The average readers spends 96 seconds reading the average post. • 79% of readers scan, rather than read. • Only 16% will read the whole page.
- 38. Where can I get ideas from a post? Watch and listen Family relationships and life experiences Problems of your customers or clients Industry blogs and forums Workshops and conferences Your old posts Comments from your readers
- 39. tips to make your content shine Understand the difference between writing for Google and writing for your readers Post at least once a week and be consistent Be useful Entertain your reader Write headlines that grab your reader Revive old posts Don’t stray to far from your niche Encourage comments
- 40. comentluv
- 41. livefyre
- 42. monetize your blog use it to market your business sell ebooks, videos, etc. affiliate advertising adsense, amazon and other ads a lot of freakin’ traffic
- 43. GET THE WORD OUT Register your blog with Google Comment on other blogs Join discussions Use social media and feeds Advertise your blog everywhere
- 44. Thanks! Bob Dunn 425.223.0022 bob@bobwp.com @bobwp facebook.com/savvywordpress linkedin.com/in/bobdunn1