SlideShare a Scribd company logo
Copyright
DKParker, LLC
2020
Scaling Your Team
Dave Parker
@DaveParkerSEA
www.dkparker.com/blog
Dave@dkparker.com
Copyright
DKParker, LLC
2020
Agenda
¤ People & Culture <lite>
¤ Mission/Vision/Value coming up
¤ Comp philosophy
¤ Prioritizing roles
¤ Running a process
¤ First Revenue Hire
¤ Onboarding
Copyright
DKParker, LLC
2020
Culture
Broader topic for later
¤ Vision – What your company aspires to be, 3-5 year out.
Should help your team align their activities & goals
¤ Mission – What you do now.
¤ And how you differ from your competition
¤ Value – What you do. Guiding principals
¤ Have fun, customer first, do the right thing
Copyright
DKParker, LLC
2020
Culture is always being built
These are organizational
behaviors, not character or
personal development:
¤ Clarity
¤ Responsibility/Autonomy
¤ Feedback/Standards
¤ Alignment/Authenticity
¤ Team Commitment/
Relationships
¤ Balance
¤ Equitable Rewards
¤ Inclusive behaviors
Copyright
DKParker, LLC
2020
Big 5 Personality Traits
1. Openness to experience
2. Conscientiousness
3. Extraversion
4. Agreeableness
5. Neuroticism
Copyright
DKParker, LLC
2020
Hire For Your Weaknesses
¤ Two of your might be more than you need! You don’t
need to be the smartest person in the room
¤ How will this person compliment your skill set
¤ You’ll need to learn areas you can’t hire for yet
¤ Don’t hire for future potential – you have a small team,
every role is critical
Copyright
DKParker, LLC
2020
Compensation Philosophy
¤ Being deliberate with compensation philosophy
¤ Below, at, or above market
¤ Plus equity(or not)
¤ Plus benefit – what quality of benefits
¤ Unlimited time off, or limited time off
¤ Distributed workforce vs at the office?
¤ Best people anywhere or watching them work?
Copyright
DKParker, LLC
2020
Compensation Components
¤ Salary
¤ Bonus
¤ Stock Options
¤ Benefits
¤ Remote work
¤ Travel
¤ Vacation
¤ Team
Copyright
DKParker, LLC
2020
Prioritizing Roles
¤ Need to have vs. Want to have
¤ Index on revenue and product roles vs overhead roles
¤ Plan quarterly, hope for monthly
Copyright
DKParker, LLC
2020
About the Company
¤ What’s the Company description
¤ Think about your “voice” to the community
¤ Positioning
¤ Messaging after the “no”
Copyright
DKParker, LLC
2020
Running a process
Copyright
DKParker, LLC
2020
Getting Prepared
¤ Gather up:
¤ Job descriptions
¤ Salary info
¤ Draft all template email communications
¤ Company description
¤ Gulftalent.com Indeed aggregate job board – pull US as
well for:
¤ Job descriptions
¤ Create the google form/survey for applications
Copyright
DKParker, LLC
2020
Building Your Team
¤ Who is on your team
¤ Filtering/screening candidates
¤ Initial interviews – phone
¤ In person interviews
¤ Tech/Role check interviews
¤ Communications
¤ Clear assignments
Copyright
DKParker, LLC
2020
Ready, Set…
Create Momentum
¤ Posting
¤ Job boards,
¤ Amplification via social. LinkedIn “We’re Hiring” profile
¤ Screening applications
¤ Google form/survey
¤ Attach resume
¤ Auto responder – setting expectations
¤ Creates a google sheet “data base” for now and in the
future
Copyright
DKParker, LLC
2020
Go
¤ Fast No’s – not qualified – send template email.
¤ Phone screens
¤ In person interviews
¤ Structured questions for the team in interviews (you are
developing the team as well)
¤ Capture responses
¤ Ask them to score (1-4) candidates based on:
¤ Fit within the team
¤ Likelihood of success
¤ Competency in the role
Copyright
DKParker, LLC
2020
Selection
¤ Selection
¤ Rank the top candidate
¤ Offers
¤ Have offers ready
¤ Feedback – fast no/not now
¤ Gather feedback on your process
¤ Make modification for next hire
Copyright
DKParker, LLC
2020
Sales people can always sell
themselves. They can
occasionally sell your product!
Dave Parker
Copyright
DKParker, LLC
2020
First Revenue (Sales) Hire
¤ Blog Post
¤ Early stage tend to be educational vs. transactional sales
process
¤ More entrepreneurial, services oriented
¤ Proposals
¤ Look for track record of success, prior sales training
¤ They will likely annoy you
¤ Don’t make them deliver what they sell
Copyright
DKParker, LLC
2020
Don’t hire a sales person too
early! They will become a VP
Sales and think about strategy
Copyright
DKParker, LLC
2020
Sales Compensation
¤ Sales people are defined by their comp plan not their job
description! Think coin operated
¤ Alignment of incentives
¤ Win/win for company and sales person
¤ Pay when payment is received
¤ Likely 50% base and 50% commission and bonus
¤ Create quota number you can raise over time, vs. a
percentage of revenue
Copyright
DKParker, LLC
2020
Quota is always wrong! (and will
go up over time)
Dave Parker
Copyright
DKParker, LLC
2020
Don’t Mix Biz Dev/Sales Roles
¤ If they are carrying a quota it’s sales
¤ If they are working relationships it’s BD
¤ Sales people need to hit numbers
Copyright
DKParker, LLC
2020
Incentive Compensation
¤ Incentive compensation should be aligned with people
who can directly impact results
¤ Paid monthly, quarterly at the longest
¤ Provide ramp time to get to commissions
¤ Annual bonuses won’t change behavior
Copyright
DKParker, LLC
2020
Onboarding
Copyright
DKParker, LLC
2020
Onboarding
¤ Be ready
¤ Docs
¤ Computer, email, tools
¤ Stock options (if relevant)
¤ Day 1!
¤ At Team Meeting?
¤ First impressions
¤ Introductions – what you’re excited about them joining the
team
Copyright
DKParker, LLC
2020
Hire Slowly, Fire Fast
¤ Good enough, rarely is!
¤ Early days, you’re looking for generalist vs. specialist
¤ Moves to specialists over time
¤ If you wake up grinding your teeth about someone… fire
them
¤ Performance plans are fine, make sure they are
attainable
Copyright
DKParker, LLC
2020
Feedback and Reviews
¤ Reviews are generally a negative process
¤ Regular feedback
¤ 5:1 positive will change your company
¤ Salary adjustments, where necessary
¤ Cost of living increases
¤ Additional stock grants
¤ RECOGNITION! Catch people doing things well and tell
those stories
Copyright
DKParker, LLC
2020
dave@dkparker.com
www.dkparker.com
@DaveParkerSEA
Copyright
DKParker, LLC
2020

More Related Content

PDF
Trajectory Startup Program Session Abu Dhabi Day 1
PDF
Flat6 Labs Abu Dhabi Ignite Program - Product Roadmap Session 2021.06.29
PDF
Flat6 Labs Abu Dhabi Startup Product Market Fit Part 1
PDF
Flat6 Labs Ignite Program - Abu Dhabi Validating Market Demand
PDF
Running an Enterprise Fundraising Process Flat6 Abu Dhabi
PDF
Startup Revenue Drivers and Forecasting
PDF
Flat6 Labs Abu Dhabi Ignite Program - Startup Product Pricing Workshop 2021.0...
PDF
Building a Great Startup Culture - Flat6 Ignite Program, Abu Dhabi
Trajectory Startup Program Session Abu Dhabi Day 1
Flat6 Labs Abu Dhabi Ignite Program - Product Roadmap Session 2021.06.29
Flat6 Labs Abu Dhabi Startup Product Market Fit Part 1
Flat6 Labs Ignite Program - Abu Dhabi Validating Market Demand
Running an Enterprise Fundraising Process Flat6 Abu Dhabi
Startup Revenue Drivers and Forecasting
Flat6 Labs Abu Dhabi Ignite Program - Startup Product Pricing Workshop 2021.0...
Building a Great Startup Culture - Flat6 Ignite Program, Abu Dhabi

What's hot (20)

PDF
Flat6 Labs Beirut Bootcamp Day 2
PDF
Trajectory Startup Program Session 2 (Jordan sept 2021)
PDF
Trajectory Startup Program Session 1 - Bahrain Cycle 7
PDF
Flat6 Labs Bahrain Bootcamp Day 2
PDF
Flat6 Labs Abu Dhabi Ignite Program Go to Market July 6, 2021
PDF
Running an Enterprise Fundraising Process
PDF
Invest NOLA Iterations & Pivoting
PDF
Recruiting and Managing a Startup Board Flat6 FinTech
PDF
Trajectory Startup Program Session One (Jordan Sept 2021)
PDF
Trajectory Startup Program Session 1 (Cairo July 2021)
PDF
Trajectory Startup Program Session 3 (Jordan Sept 2021)
PDF
Trajectory Startup Program Session Abu Dhabi Day 3
PDF
Trajectory Startup Program Session 2 (Cairo July 2021)
PDF
Trajectory Series Startup Program Session 1 (Cairo Cycle 16)
PDF
Flat6 Labs Cairo Cyle 13 Bootacamp Day 3
PDF
Flat6 Labs Tunis Bootcamp Day 2 - November 20, 2020
PDF
InvestNOLA Applying a Crisis Framework - Fall Training Series
PDF
Trajectory Series i-Corps How Your Startup Makes $$ (Feb 2021)
PDF
WTIA Startup Product Pricing Workshop November 2019
PDF
Trajectory Startup Program Abu Dhabi Day 2
Flat6 Labs Beirut Bootcamp Day 2
Trajectory Startup Program Session 2 (Jordan sept 2021)
Trajectory Startup Program Session 1 - Bahrain Cycle 7
Flat6 Labs Bahrain Bootcamp Day 2
Flat6 Labs Abu Dhabi Ignite Program Go to Market July 6, 2021
Running an Enterprise Fundraising Process
Invest NOLA Iterations & Pivoting
Recruiting and Managing a Startup Board Flat6 FinTech
Trajectory Startup Program Session One (Jordan Sept 2021)
Trajectory Startup Program Session 1 (Cairo July 2021)
Trajectory Startup Program Session 3 (Jordan Sept 2021)
Trajectory Startup Program Session Abu Dhabi Day 3
Trajectory Startup Program Session 2 (Cairo July 2021)
Trajectory Series Startup Program Session 1 (Cairo Cycle 16)
Flat6 Labs Cairo Cyle 13 Bootacamp Day 3
Flat6 Labs Tunis Bootcamp Day 2 - November 20, 2020
InvestNOLA Applying a Crisis Framework - Fall Training Series
Trajectory Series i-Corps How Your Startup Makes $$ (Feb 2021)
WTIA Startup Product Pricing Workshop November 2019
Trajectory Startup Program Abu Dhabi Day 2
Ad

Similar to Scaling Your Team - Flat6 Labs Ignite Program Abu Dhabi (20)

PDF
OHUB NOLA Session 2 Slides
PDF
Flat6 Labs Bahrain Cycle 5 Bootcamp Day 1
PDF
6 Month Startup Month 2 Seattle
PDF
OHUB Kansas City Month 1 - September 2019
PDF
Flat6 Labs Cairo 13 Bootacamp Day 1
PDF
OHUB Kansas City Month 2 - October 2019
PDF
Flat6 Labs Cairo Cycle 13 Boot Camp Day 2
PDF
Trajectory Startup Program Session 3 - Bahrain Cycle 7
PDF
Flat6 Labs Cairo Cycle 14 Bootcamp Day 2
PDF
Flat6 Labs Bahrain Cycle 5 Bootcamp Day 1
PDF
Trajectory Startup Program Session 3 (Cairo July 2021)
PDF
6 Month Startup - Seattle Cohort 4 - Month 4
PDF
Flat6 Labs Bahrain Cycle 6 Bootcamp Day 3
PDF
Trajectory Startup Program Session 3 (Cairo cycle 16)
PDF
Trajectory startup program session 3 tunis 2021.05.30
PDF
Trajectory Startup Bootcamp day 1
PDF
Invest NOLA Cash Planning & Budgeting
PDF
OHUB NOLA Session 3
PDF
KIC - WTIA Startup Bootcamp Day Two
PDF
Flat6 Labs Cairo Cycle 15 Bootcamp Day 2 with Dave Parker
OHUB NOLA Session 2 Slides
Flat6 Labs Bahrain Cycle 5 Bootcamp Day 1
6 Month Startup Month 2 Seattle
OHUB Kansas City Month 1 - September 2019
Flat6 Labs Cairo 13 Bootacamp Day 1
OHUB Kansas City Month 2 - October 2019
Flat6 Labs Cairo Cycle 13 Boot Camp Day 2
Trajectory Startup Program Session 3 - Bahrain Cycle 7
Flat6 Labs Cairo Cycle 14 Bootcamp Day 2
Flat6 Labs Bahrain Cycle 5 Bootcamp Day 1
Trajectory Startup Program Session 3 (Cairo July 2021)
6 Month Startup - Seattle Cohort 4 - Month 4
Flat6 Labs Bahrain Cycle 6 Bootcamp Day 3
Trajectory Startup Program Session 3 (Cairo cycle 16)
Trajectory startup program session 3 tunis 2021.05.30
Trajectory Startup Bootcamp day 1
Invest NOLA Cash Planning & Budgeting
OHUB NOLA Session 3
KIC - WTIA Startup Bootcamp Day Two
Flat6 Labs Cairo Cycle 15 Bootcamp Day 2 with Dave Parker
Ad

More from Dave Parker (10)

PPTX
Techstars Taiwan - Going Global and Revenue Models
PDF
Enterprise Sales Considerations - Flat6 Labs Abu Dhabi Ignite Program
PDF
Driving Startup Valuations for Funding & Exit
PPTX
Driving Startup Enterprise Value Lighter Capital 2021.06.30
PDF
Icorps University of Washington Program 07.06.2021
PDF
PortGen Accelerator Program Seminar
PDF
Driving Startup Enterprise Value with Lighter Capital 2021.06.30
PDF
Trajectory Startup Program Session Two Tunis 2021.05.29
PDF
Trajectory Startup Program Session 1 Tunis 2021.05.28
PDF
Trajectory Startup Program Session 2 - Bahrain Cycle 7
Techstars Taiwan - Going Global and Revenue Models
Enterprise Sales Considerations - Flat6 Labs Abu Dhabi Ignite Program
Driving Startup Valuations for Funding & Exit
Driving Startup Enterprise Value Lighter Capital 2021.06.30
Icorps University of Washington Program 07.06.2021
PortGen Accelerator Program Seminar
Driving Startup Enterprise Value with Lighter Capital 2021.06.30
Trajectory Startup Program Session Two Tunis 2021.05.29
Trajectory Startup Program Session 1 Tunis 2021.05.28
Trajectory Startup Program Session 2 - Bahrain Cycle 7

Recently uploaded (20)

DOCX
unit 1 COST ACCOUNTING AND COST SHEET
DOCX
Euro SEO Services 1st 3 General Updates.docx
PDF
Stem Cell Market Report | Trends, Growth & Forecast 2025-2034
PDF
pdfcoffee.com-opt-b1plus-sb-answers.pdfvi
PDF
How to Get Funding for Your Trucking Business
PDF
Chapter 5_Foreign Exchange Market in .pdf
PPTX
AI-assistance in Knowledge Collection and Curation supporting Safe and Sustai...
PDF
Types of control:Qualitative vs Quantitative
PDF
Reconciliation AND MEMORANDUM RECONCILATION
PDF
BsN 7th Sem Course GridNNNNNNNN CCN.pdf
PDF
COST SHEET- Tender and Quotation unit 2.pdf
PPTX
New Microsoft PowerPoint Presentation - Copy.pptx
PPTX
HR Introduction Slide (1).pptx on hr intro
PPTX
The Marketing Journey - Tracey Phillips - Marketing Matters 7-2025.pptx
PDF
Katrina Stoneking: Shaking Up the Alcohol Beverage Industry
PDF
WRN_Investor_Presentation_August 2025.pdf
PPTX
ICG2025_ICG 6th steering committee 30-8-24.pptx
PPTX
Amazon (Business Studies) management studies
PDF
Roadmap Map-digital Banking feature MB,IB,AB
PPTX
Belch_12e_PPT_Ch18_Accessible_university.pptx
unit 1 COST ACCOUNTING AND COST SHEET
Euro SEO Services 1st 3 General Updates.docx
Stem Cell Market Report | Trends, Growth & Forecast 2025-2034
pdfcoffee.com-opt-b1plus-sb-answers.pdfvi
How to Get Funding for Your Trucking Business
Chapter 5_Foreign Exchange Market in .pdf
AI-assistance in Knowledge Collection and Curation supporting Safe and Sustai...
Types of control:Qualitative vs Quantitative
Reconciliation AND MEMORANDUM RECONCILATION
BsN 7th Sem Course GridNNNNNNNN CCN.pdf
COST SHEET- Tender and Quotation unit 2.pdf
New Microsoft PowerPoint Presentation - Copy.pptx
HR Introduction Slide (1).pptx on hr intro
The Marketing Journey - Tracey Phillips - Marketing Matters 7-2025.pptx
Katrina Stoneking: Shaking Up the Alcohol Beverage Industry
WRN_Investor_Presentation_August 2025.pdf
ICG2025_ICG 6th steering committee 30-8-24.pptx
Amazon (Business Studies) management studies
Roadmap Map-digital Banking feature MB,IB,AB
Belch_12e_PPT_Ch18_Accessible_university.pptx

Scaling Your Team - Flat6 Labs Ignite Program Abu Dhabi