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This document provides an overview of semiotics and media literacy concepts. It discusses how semiotics allows for the breakdown and examination of messages into their component parts. Some key advantages of the semiotic approach highlighted include identifying patterns across different forms of communication and understanding how cultural conventions influence communication. Examples are provided to illustrate semiotic concepts like how signs can take on different meanings depending on context. Overall, the document introduces foundational ideas about analyzing and interpreting messages through a semiotic and media literacy lens.
Scientist
- 1. Research and Technology Melda N. Yildiz, Ed.D. myildiz@kean.edu
- 2. Activity! Draw a picture of a scientist and describe the image. Is your scientist wearing a white coat? Yes No. Describe. Is your scientist inside or outside? Describe the location and background. Is your scientist wearing an eye glass? Yes No What is the gender? What ethnicity, background, country your scientist is from? What kind of research does this scientists do? Describe hair style, outfit, etc. the scientist is wearing.
- 4. American (3) Malaysia (2) Italian (2) English Chinese German Scotish Indian Japanese Persian
- 6. 欢迎 Welcome! Hoşgeldiniz! Bienvenido! I am a Scientist Melda N. Yildiz, Ed.D. myildiz@kean.edu http://mny.wikispaces.com
- 19. Is it? 1. A- Front 2. B- Back 3. C- Side 4. D-Window 5. E- Middle
- 26. Timothy Geithner Robert Gates Eric Holder Department of Department of Department of Treasury Defense Justice Ken Salazar Tom Vilsack Hilda Solis Department of Department of Department of the Interior Agriculture Labor Shaun Donovan Ray LaHood Steven Chu Department of Department of Department of Housing and Urban Transportation Energy Development Arne Duncan Janet Napolitano Janet Napolitano Department of Department of Department of Education Homeland Security Homeland Security
- 29. John Roberts Sonia Sotomayor Samuel Alito
- 30. Which current justice said the following: "In a big family, the first child is kind of like the first pancake. If it's not perfect, that's okay, there are a lot more coming along?” Chief Justice Sonia Sotomayor John Roberts Samuel Alito
- 31. Which current Justice… 1. Sonia Sotomayor 2. Antonin Scalia 3. Ruth Bader Ginsburg 4. Antony Kennedy
- 32. The trouble…is that we have taken our democracy for granted; we have thought and acted as if our forefathers had founded it once and for all. We have forgotten that it has to be enacted anew in every generation. John Dewey
- 33. Election Systems across Cultures throughout History
- 35. Race and Gender is important for your selection of presidential election. 1. Yes 2. No 3. It depends
- 36. This engraved depiction of New Jersey women voting around 1800 was created by noted illustrator Howard Pyle in 1880 to make women aware of the earlier voting rights they had lost.
- 39. Which country reserves quarter of parliamentary seats reserved for women? 1. Afghanistan 2. China 3. Cuba 4. India 5. Spain 6. Turkey
- 40. DID YOU KNOW? A quarter of all Afgani parliamentary seats are reserved for women http://www.associatedcontent.com/article/2413492/w omen_parliamentarians_of_afghanistanseats.html
- 41. Deconstructing an Ad: Pepsi Commercial -Shakira http://www.youtube.com/watch?v=HqK7fOA56bc&sear ch=pepsi%20shakira Please watch, identify and respond what this ad intends to sell. a) Pepsi b) God c) Beauty d) Youth e) all who is their target audience? a) you b) hispanic c) global d) young people
- 42. What are they selling 1. Youth 2. Beauty 3. Pepsi 4. God 5. All
- 46. What do they have in common?
- 48. Paula Abdul Selma Hayek Casey Kasem Spencer Abraham Ralph Nader Christa McAuliffe Spencer Abraham Ralph Nader Doug Flutie
- 49. They are Arab-Americans http://www.aaiusa.org/famous_arab_americans.htm http://www.aaiusa.org/PDF/Cas.Broch.(AAIF-V).pdf Test your knowledge- http://www.aaiusa.org/resources/421/test-your- knowledge
- 50. Oh I come from a land, from a faraway place Where the caravan camels roam Where it's flat and immense And the heat is intense It's barbaric, but hey, it's home { Original first verse (1992-93): Oh I come from a land, from a faraway place Where the caravan camels roam Where they cut off your ear If they don't like your face It's barbaric, but hey, it's home }
- 51. A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection, not an invitation to hypnosis. Umberto Eco (l979)
- 52. Social Software
- 54. Teacher’s Role Education must begin with the solution of the teacher-student contradiction, by reconciling the poles of the contradiction so that both are simultaneously teachers and students. Paulo Freire
- 56. The presentation was beneficial to my understanding of the Millennials and their needs. 1. True 2. False 3. Abstain
- 57. TURKEY the country NOT the bird Asenaand Melda YILDIZ January 20, 2005
- 58. Turkey Melda N. Yildiz 58 8/22/2010
- 59. Go map Melda N. Yildiz 59 8/22/2010
- 60. Go map Melda N. Yildiz 60 8/22/2010
- 61. Melda N. Yildiz 61 8/22/2010
- 62. Melda N. Yildiz 62 8/22/2010
- 63. Melda N. Yildiz 63 8/22/2010
- 64. Melda N. Yildiz 64 8/22/2010
- 65. Almost same size as Texas Melda N. Yildiz 65 8/22/2010
- 66. =33 New Jersey Melda N. Yildiz 66 8/22/2010
- 67. How do you rate this presentation? 1. A 2. B 3. C
- 68. Multiple Literacies: Academic Literacy Campus literacy Information literacy Technology Literacy Media Literacy William Paterson University 68 8/22/2010
- 69. Vocabulary Average for 14-Year-Old Number of Vocabulary 30,000 25,000 25,000 Vocabulary average of a 14-year-old 20,000 15,000 dropped from 10,000 Vocabulary 10,000 25,000 words in 1950s to only 5,000 Rate 0 10,000 words in 1999. 1950 1999 Vocabulary 25,000 10,000 Rate Year “Numbers.” Time Magazine 155, no 6 (Feb 14, 2000); 25 8/22/2010 William Paterson University 69
- 70. William Paterson University 70 8/22/2010
- 71. William Paterson University 71 8/22/2010
- 72. William Paterson University 72 8/22/2010
- 73. Number of Vocabulary Vocabulary Average for 14-Year-Old 30,000 25,000 Vocabulary average of a 14-year-old 25,000 20,000 15,000 dropped from 10,000 Vocabulary 25,000 words in 1950s to only 10,000 Rate 5,000 0 10,000 words in 1999. 1950 1999 Vocabulary 25,000 10,000 Rate Year “Numbers.” Time Magazine 155, no 6 (Feb 14, 2000); 25 8/22/2010 William Paterson University 73
- 74. It is no longer enough to simply read and write. Students must also become literate in the understanding of visual images. Our children must learn how to spot a stereotype, isolate a social cliché and distinguish facts from propaganda, analysis from banter, important news from coverage. Ernest Boyer William Paterson University 74 8/22/2010
- 75. Media Education is both essential to the exercising of our democratic rights and a necessary safeguard against the worst excesses of media manipulation for political purposes. Len Masterman William Paterson University 75 8/22/2010
- 76. I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer inwaht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? yaeh and I awlyas thought slpeling was ipmorantt. William Paterson University 76 8/22/2010
- 77. William Paterson University 77 8/22/2010
- 78. William Paterson University 78 8/22/2010
- 79. Media Literacy Quiz from http://www.griid.org/pdfs/medialit-exercise- 01.pdf http://www.griid.org/pdfs/medialit-exercise- 04.pdf William Paterson University 79 8/22/2010
- 80. William Paterson University 80 8/22/2010
- 81. William Paterson University 81 8/22/2010
- 82. William Paterson University 82 8/22/2010
- 83. AYT? Are you there? SUP? What's up? Notin U? Nothing how about you? G/G Gotto go POS Parent over shoulder William Paterson University 83 8/22/2010
- 84. Main Questions • Who produces it? Originator, creator, or author • Who are the stories intended for? Target Audience • What is missing? • Whose point of view is being presented? William Paterson University 84 8/22/2010
- 85. Circle of Life William Paterson University 85 8/22/2010
- 86. Mickey Mouse Monopoly http://www.mediaed.org/videos/Comme rcialismPoliticsAndMedia/MickeyMouse Monopoly William Paterson University 86 8/22/2010
- 87. Yeh- Shen: A Cinderella Story From China William Paterson University 87 8/22/2010
- 88. Construction of Meaning Context/ Sign place Time/ era Meaning Experience Construction William Paterson University 88 8/22/2010
- 89. The discipline studying everything which can be used in order to lie, …. Semiotics is concerned with everything that can be taken as a sign. A sign is everything which can be taken as significantly substituting for something else. Umberto Eco William Paterson University 89 8/22/2010
- 90. Statistics In political Washington, Statistics are weapons of war. That’s why they get manipulated, massaged, and twisted until any connection to reality is strictly coincidental. Peter Carlson William Paterson University 90 8/22/2010
- 91. The Truth but not the Whole Truth 8/22/2010 William Paterson University 91
- 92. 100 90 80 70 60 East 50 West 100 40 North 80 60 East 30 40 West North 20 20 0 10 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 0 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr William Paterson University 92 8/22/2010
- 93. The V Sign William Paterson University 93 8/22/2010
- 94. V for Victory Winston Churchill gives the victory sign at a political rally, Liverpool, 1951 William Paterson University 94 8/22/2010
- 95. The "V" for victory that Winston Churchill used (with the palm facing outward, same as the American sign for "peace"), when the palm is reversed, it means something else... If a person used two fingers to order two beers in a British pub.. it has insulting connotations… William Paterson University 95 8/22/2010
- 96. #2 the two fingers in a 1st grade math class may refer to the number "two" William Paterson University 96 8/22/2010
- 97. OK (okay) vs. 0K (zero kilobyte) William Paterson University 97 8/22/2010
- 98. This sign might mean "OK" in the United States "money" in Japan "sex" in Mexico "homosexual" in Ethiopia an obscenity in Brazil “Zero” in Southern France William Paterson University 98 8/22/2010
- 99. James Mangan, 1981 Learning through pictures Yogi Bear Tsimshian Bear William Paterson University 99 8/22/2010
- 100. Marguerite de Valois Queen Margot 1553-1615 William Paterson University 100 8/22/2010
- 101. Advantages of semioticsmessage into its Allows us to break down a component parts and examine them separately and in relationship to one another. Allows us to look for patterns across different forms of communication. Helps us understand how our cultural and social conventions relate to the communication we create and consume. Helps us get beyond “the obvious,” which may not be all that obvious after all. William Paterson University 101 8/22/2010
- 102. com•mu•ta•tion Pronunciation: (kom"yu-tA'shun), 1. the act of substituting one thing for another; substitution; exchange. 2. the substitution of one kind of payment for another. 3. Also called commuta'tion test". Ling.the technique, esp. in phonological analysis, of substituting one linguistic item for another while keeping the surrounding elements constant, used as a means of determining the constituent units in a sequence and their contrasts with other units. William Paterson University 102 8/22/2010
- 103. Corporate Flag
- 104. William Paterson University 104 8/22/2010
- 105. William Paterson University 105 8/22/2010
- 106. William Paterson University 106 8/22/2010
- 107. William Paterson University 107 8/22/2010
Editor's Notes
- #14: Source: http://xkcd.com/256