Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012
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The document discusses strategies for gaining stakeholder support for mobile learning (mLearning) initiatives within organizations. It emphasizes the importance of identifying key stakeholders, establishing a strong business case, and following a structured process for implementation. The document also highlights the benefits of mLearning, such as reduced training costs and improved training efficiency.
Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012
- 1. Winning Over Stakeholders: How to Sell mLearning to Your Enterprise
- 2. Scott McCormick scottm@floatlearning.com cell: 309.838.2168 twitter: scottfloat Free!
- 3. Winning Over Stakeholders Why is this important?
- 4. Why is this Important? • Get decision-makers on board • Minimize risk • Minimize resistance • Improve probabilities of success
- 5. Who are the stakeholders in your organization?
- 6. Identify Stakeholders • Scope • ROI • Schedule • Metrics • Budget Purchasing HR Your Team Branding Legal Executive IT Management
- 7. Change Management • Planning and integrating change aligned with business strategy & goals • Transactional change (quick, short-term) • Transformational change (long-term, fundamental)
- 8. Get “Mobile Smart” • Blogs • Books • Apps • Associations • Conferences • Social Media
- 9. Set Goals & Objectives Learning Strategy Skill Sets Identify Stakeholders Testing Focus Group Educate Learners Processes Strong Business Case Form a Team Learning Platforms Executive Champion Form Factors Evangelization Differences in Learning Authentication Prototypes Benchmarking Milestones Development Approach Establish Metrics
- 10. Have a Process! Do you have a process?
- 11. Process • Strategy - Establish Objectives, understand your learner, create requirements, plan the effort • Define - Functional, technical, GUI design, script/storyboard • Design - Creation, programming, prepare assets, testing • Deliver - Implement solution, gather feedback, measure result
- 12. Key Stakeholders • Your team • Your immediate and executive management • Primary stakeholders • Your learners
- 13. Your Team • Instructional and interface design • Development skill sets and tools • Process
- 14. Your Team • Instructional and interface design
- 15. Your Team • Development skill sets - iOS: Objective C - HTML5/CSS - Android: Java - Creative Suite - Off-the Shelf Solutions: Lectora, Articulate Storyline, Adobe Captivate
- 16. Build a Business Case Build a Business Case
- 17. The Power of a Prototype • Helps manage cost and risk • Helps get stakeholder buy-in and user acceptance/usability
- 18. Management • Scope • Schedule • Budget • ROI • Impact
- 19. Management • ROI
- 20. Benefits of Mobile Learning • Increased speed of training • Improved product time-to-market • Decreased training costs • Increased safety practices • Better ability to train hard-to-reach employees
- 22. Primary Stakeholders • IT • Marketing / Branding • Legal
- 23. Primary Stakeholders: IT • Application distribution and management • Mobile device management • Platforms • Security
- 24. Primary Stakeholders: IT • User and device authentication • Secure log-in • Configuration profile • Remote wipe • Encryption
- 25. Primary Stakeholders: Branding/Mktg. • Guidelines • Messaging • Consistency
- 26. Primary Stakeholders: Legal • Policies • Content • Security
- 27. Primary Stakeholders: Your Audience • Train anywhere, anytime at their own pace • Opportunity to collaborate • JIT knowledge
- 28. Success! You’ve launched your first initiative!
- 29. Scott McCormick scottm@floatlearning.com cell: 309.838.2168 twitter: scottfloat